Innovator 25 Asia-Pacific 2022, an annual initiative that features remarkable innovators of the region conducted by PRovoke Asia, the authoritative voice of the global public relations industry, has selected Somruedee Chaimongkol, Chief Executive Officer of Banpu Public Company Limited, as one of 25 individuals of Asia-Pacific who are breaking new ground and expanding the boundaries of business practices with innovative and forward-thinking approaches. This marked the first time that a Thai person has been selected to enter the prestigious, internationally acclaimed list of top role models from around the world.
Since the day Banpu launched its Greener and Smarter strategy, a major business transformation towards energy sustainability, Somruedee has played an active leading role in setting the firm’s five-year business plan targeting continuous growth alongside increased energy sustainability, and has helped drive the Company’s business direction towards investing in renewable and greener energy. Banpu’s success in paving the way for the future of business stands for a testimony to the crucial role of innovation in business operations, by making strategic transition towards energy portfolio transformation while seeking new business opportunities, implementing digital transformation, building a corporate culture that connects people as one as well as pioneering innovative storytelling marketing communications across new media channels.
Somruedee’s view on innovation is: “For energy sector, innovation can encompass information technology, policy frameworks, market design, business models, finance instruments, enabling infrastructure and sector coupling or business synergy, all of which contribute to acceleration of energy transition toward a low-carbon future, which is the only way forward for all businesses in this planet.”
PRovoke Media’s Innovator 25 is already established as an important barometer of marketing and communications innovation. Since launching in 2013, it has identified 25 individuals each year in North America, EMEA and, more recently Asia-Pacific, who have elevated and evolved their organizations with innovative business practices; blended masterful creativity with stunning impact; taken social purpose to new heights; made real progress in changing people’s behaviors and outcomes; or reformed hiring practices & cultures to achieve more diversity; and much more.
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