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AIS and Central Retail jointly recover the opening economy Potential of 5G supports CRC Retailligence

AIS and Central Retail, have joined forces and combined their strengths seamlessly through the potential of smart networks to provide experience to customers when shopping. Networks and digital services connect with consumer behavior, enabling exclusive privileges maximally tailored to the customer, to the greatest extent. Throughout the campaign, AIS 5G x Central Retail Everyday Special, customers can use AIS points on the myAIS app to redeem cash coupons worth up to 100 Baht when buying products at stores under Central Retail and restaurants in Central Restaurants Group at over 2,400 locations.

Pratthana Leelapanang, Chief Consumer Business Officer at AIS said, AIS has a deep commitment to working with its partners, as it cannot grow strongly on its own. Exploiting the strengths of each party to benefit all Thai people and the nation is another key goal of the collaboration.

Today is another important step for AIS in announcing this cooperation with Central Retail, a global-level company leading retail in Thailand. We are unleashing the potential of the Intelligence Network to mature the Digital Retail Ecosystem and provide both domestic and visiting customers with an experience of products and services that matches their expectations, in an atmosphere of returning to normal. We are confident that this cooperation will be a great thank you to customers, and will continue powering the macro economy.”

Ty Chirathivat, Chief Financial Officer at Central Retail Corporation PCL said, Central Retail is determined to boost its operational capabilities and level up services for customers and shops, which is the origin of this strategic cooperation with AIS to improve the customer shopping experience and meet their diverse needs, in which we are jointly spending over 100 million baht on the AIS 5G x Central Retail Everyday Special campaign.

We are bringing over 1,000,000 product items to the table from over 2,400 shops to give back to our valued customers. It should be the best, biggest and longest campaign all year, deploying the strengths of both parties to deliver the best shopping experience to our customers.

“We are committed to presenting brand-new formats of shopping to highlight the potential for moving into retail of the future. This is ready to deliver shopping experiences consistent with market trends and which meets customers’ needs in every aspect. Partnering with AIS is a crucial business cooperation adding to the ecosystem, for it to be fully mature in line with our CRC Retailligence strategy. This achieves success and brings benefits for our partners to grow with us sustainably, or Inclusive growth. This is coupled with developing society and communities, as well as bringing benefits to the Thai macro economy which is currently recovering as the Thailand reopens once more,” concluded Ty.

This cooperation between AIS and Central Retail is a strategic partnership with the key target of deploying digital tech infrastructure to connect with understanding of consumer behavior to produce products and services for a superior digital shopping experience. This now includes privileges designed to bring overall benefit in many aspects to the entire supply chain, incorporating vendors and partners, shop-in-shop operators and the shopping malls themselves. There are the many branded outlets under Central Retail distributed nationwide, and not forgetting the employees of both companies, as well as, of course, customers.

  • Virtual Commerce: Shopping does not have to end at buying offline or online. Virtual reality technology running on AIS 5G enables customers to walk the virtual world to buy products, in the free way they are used to in a real store. Central Retail has overcome the limitations of traditional storefronts to create Virtual Commerce, by bringing products branded under the umbrellas of Central Marketing Group (CMG), Power Buy and SUPERSPORTS to the V Avenue.co platform. It is even possible to put on a virtual fashion show as a marketing activity for online shoppers for the first time with VR technology. Leading global tech is being prepared to upgrade Central Retail into the retailer of the future.
  • Exclusive privileges for customers through the campaign, AIS 5G x Central Retail Everyday Special, customers can redeem AIS points through the myAIS app for coupons worth up to 100 Baht to purchase products at outlets under Central Retail. These include Central and Robinson Department Store, outlets under SUPERSPORTS, Power Buy, Thai Watsadu, BnB Home, AUTO1, OfficeMate, B2S, Marks and Spencer, Muji, Tops Market ,Tops SUPERSTORE, Tops Daily, Central Food Hall, FamilyMart, Matsumoto KiYoshi and participating brands under Central Marketing Group. Restaurants in Central Restaurants Group include Mister Donut, Auntie Anne’s, Pepper Lunch, Chabuton, Cold Stone Creamery, Thai Terrace, Yoshinoya, Tenya, Katsuya, Aroidee and Arigato in Mister Donut participating outlets, a total of over 2,400 outlets.

    Customers can make the clicks to collect coupons on the myAIS app on every 5th, 15th and 25th of the month, from 09:00 onwards, until the privileges are used up, a total of 100,000 coupons per month from 5 May 2022 to 25 December 2022. It should be the best, biggest and longest campaign all year.

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