Tinder, today announced the launch of its Dating Safety Guide in several countries across Southeast Asia, including Thailand. Young Thai singles can access educational resources in Thai language that provide hopeful daters with the most relevant and up-to-date safe dating tips online – the guide is available online as a mobile-friendly ebook and PDF download.
First launched last year in Australia in partnership with an Australian non-government organisation (NGO) partner, WESNET, the guide has since been localised, updated and rolled out across the region including in Japan, as the Safe Dating Guide, and in India, where it was launched in collaboration with the Centre for Social Research, a leading non-profit organisation.
Safety is something on the minds of young singles in the region as they look to dip their toes into the online dating pool. According to a survey conducted by Tinder, nearly all (99%) of young Thais feel that safety features on dating apps are very important when it comes to their online dating experience.* Despite this, only 43% of young singles polled are aware of safety features and have used them many times, with 13% not sure of the range of safety features available on the dating apps they’ve used.*
Tinder’s Dating Safety Guide covers a wide range of topics and serves as a comprehensive educational resource for young singles. In addition to reiterating Tinder’s House Rules and Community Guidelines, it goes in-depth to explain the various in-app safety features, as well as tips to have a safe dating experience, from connecting online to taking the relationship IRL. The guide also delves into harassment and the reporting process, alongside a list of local organisations as supplementary resources to aid young singles on their journey, offering avenues for further assistance and support.
As part of the launch, starting from 6 March, users will also see in-app display cards that will allow them to access the guide.
“At Tinder, the well-being of our users is paramount, and this guide is a testament to our ongoing commitment to user safety. Gen Zs are redefining dating on their own terms to be more authentic, open, inclusive, and fluid, and we want to empower them to explore the possibilities on Tinder whilst feeling confident and safe. With the knowledge and resources to better protect themselves, we want to ensure that this new generation of young adult singles are getting to know new people in fun, safe and healthy ways,” said Papri Dev, VP APAC Communications, Tinder.
The release of this guide follows Tinder’s continued efforts to engage and educate young adults on staying safe in their online dating journeys. Previously, Tinder rolled out a public awareness campaign to safeguard against romance scams across four countries in Southeast Asia, including Thailand. As part of World Romance Scam Prevention Day last October, Tinder and Match Group also collaborated with Mean Girls actor Jonathan Bennett to remind users on ways to avoid online financial scams and toxic behaviours. Earlier, the global dating app also launched School of Swipe, its first-ever online companion guide in Thai language.
Tinder has significantly invested in Trust & Safety (T&S) product development over the last few years, bringing its total T&S feature suite to 20 innovations. These include innovative, best-in-class features, such as its updated AI functionalities including Are You Sure? and Does This Bother You?. Other safety features include Block Contacts and Photo Verification.
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