Amity, a global enterprise AI technology group founded in Thailand, announced a strategic investment from Finnoventure Private Equity Trust I, a trust managed by Krungsri Finnovate, the Corporate Venture Capital arm of Krungsri (Bank of Ayudhya PCL). This funding serves as an extension to Amity’s recent $100 million+ Series D round, strengthening the group’s financial position and market momentum while the company continues to pursue its long-term growth plans, including a potential Initial Public Offering (IPO).
The existing Series D round was led by EDBI, arm of SG Growth Capital, the investment platform of EDB and Enterprise Singapore, co-led by Asia Partners and SMDV, with participation from existing and new investors, including CMLIM Capital. By joining this esteemed group of investors, Finnoventure Private Equity Trust I’s participation reflects strong, ongoing confidence from the financial sector in Amity’s enterprise technology and long-term business roadmap.
Beyond the financial backing, the investment paves the way for future strategic collaborations. Amity and Krungsri are currently exploring joint commercial opportunities aimed at unlocking new value from closer collaboration between the ecosystems of the two groups. As part of these broader initiatives, the companies are initiating a preliminary data partnership with EGG Digital, a subsidiary of Amity and premier provider specializing in AI-powered big data analytics, integrated media services, and comprehensive marketing solutions. By combining their collective intelligence, AI and advanced machine learning, as well as deep understanding of customer pain points, the companies aim to empower their diverse user base with smarter, hyper-personalized lifestyle and business tools.
“Welcoming Finnoventure Private Equity Trust I, managed by Krungsri Finnovate, as a strategic investor is a major milestone for us. Having a vote of confidence from one of Thailand’s leading financial institutions not only validates the momentum of our $100 million-plus Series D extension, but also reinforces our deep roots in the local market as we continue pursuing our long-term growth plans, including a potential IPO,” Korawad Chearavanont, Executive Chairman and Founder of Amity, said. “More importantly, this partnership is built on a shared commitment to the country’s digital future. We look forward to exploring future collaborations that combine our technology with Krungsri’s extensive ecosystem and partners to deliver practical, data-driven innovations made for Thai businesses and people alike,” he added.
“Amity stands out for its deep expertise in AI and, more importantly, its ability to put AI to work in real businesses. It has turned that capability into practical solutions that help enterprises and SMEs become more competitive,” Palida Artispong, Acting Managing Director and Head of Portfolio Growth, Krungsri Finnovate, said. “Today, Amity serves more than 100 business partners across retail, food and beverage, fashion and hospitality, as well as tens of thousands of SMEs, backed by a strong group of businesses that reaches beyond Thailand into Asia Pacific and Europe.”
“Through Finnoventure Private Equity Trust I, we are delighted to invest in the company with strong potential and room to grow, both technologically and commercially. We admire the leadership team’s vision of harnessing AI to create real value for businesses, and we look forward to working together to support their next stage of growth, in Thailand and internationally,” Ms. Palida added.
Amity acquires, operates, and builds vertical AI platforms and models, focusing primarily on two core sectors: Retail and Customer Communications. Powered by the Amity AI Research & Application Center (ARAC) for vertical model development, Amity’s ecosystem serves over 10 million monthly active users across more than 20,000 organisations worldwide. Enterprise clients benefit from specialized solutions across three strategic pillars:
- AI for Retail — EGG ai (AI agents and automation for modern retail operations) and EGG Digital (consumer AI analytics, data, media, and MarTech for retail growth)
- AI for Customer Communications — Avant AI (conversational voice AI for customer communications) and Tollring (call recording and UC analytics)
- AI for Enterprises — Amity Solutions (enterprise AI agents as a service powered by Vertical AI) and Amity Accentix (Thai-language voicebots, speech recognition, NLU, and text-to-speech).
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