AIS SIAM, in a strategic partnership with the Property Management of Chulalongkorn University (PMCU), has officially unveiled “SIAM SQUARE STREET OF DREAMZ 2026 Presented by AIS SIAM.” Transforming Thailand’s youth epicenter into a vibrant “Cultural Metropolis,” the festival celebrates the creative power of Gen Z from December 23, 2025, to January 4, 2026, culminating in a spectacular New Year’s Eve countdown.
Highlights of the Street of Dreamz
The festival turns Siam Square into a multidisciplinary playground where digital lifestyle meets street culture:
- Christmas & Countdown Walking Street: A massive collaboration featuring global and local brands including POP MART, Fujifilm, MINISO, BEAUTRIUM, and Hirono. The entire route from Siam Square One to the Walking Street is packed with interactive zones and dream-themed installations.
- Step to your Dreamz & Vinyl Stage: A dedicated platform for the next generation to showcase their talents. From December 23 onwards, the stage features a non-stop rotation of busking bands, Random Dance, Cosplay, and street performances by “Siam Mover.”
- The 2026 Countdown Extravaganza: On December 31, the city’s heart will beat to the rhythm of Thailand’s hottest idols. The lineup includes Jung & Cullen, Jes Jespipat, Bible Wichapas, LYKN, bamm, and many more, starting from 6:00 PM.
“CHULA FOR ALL”: A Space for Every Dream
Professor Wilert Puriwat, D.Phil., President of Chulalongkorn University, emphasized the project’s inclusive vision:
“Siam Square has become one of the city’s key countdown destinations. Through this collaboration with AIS SIAM, we are creating a creative space that allows the new generation to unleash their potential. This reflects our ‘CHULA FOR ALL’ spirit—providing inclusive public spaces that inspire and bring joy to everyone in Thailand.”
📶 AIS: Connecting Joy with AI-Powered Infrastructure
To support the massive surge in digital traffic, AIS has deployed its most advanced network solutions to ensure a seamless “Live” experience for attendees and viewers at home.
Pratthana Leelapanang, CEO of AIS, stated:
“AIS is delivering full-speed network support across Siam Square and nationwide. We have deployed Mobile Base Station Cars (COWs) and Mini Cells, managed by AI and Autonomous Network systems 24/7. Whether you are at the event or traveling to major hubs, our network ensures you can share your best moments without interruption.”
For those unable to attend in person, AIS will offer Live Streaming of the countdown on the SIAM SQUARE Facebook page and AISSIAM_OFFICIAL Instagram from 10:00 PM to 12:30 AM.
