Token X Co., Ltd. (Token X), the leading Initial Coin Offering (ICO) Portal in Thailand and a company under the SCBX Group, has announced the successful launch of “NOBLX”, the nation’s first-ever regulated Cross-Border Niche Asset Tokenization project. The project marks a significant regional milestone by digitally transforming real-world luxury assets—specifically rare European fine wines—into investment tokens, facilitating liquidity transfer across international borders.
The groundbreaking NOBLX Project is a result of a strategic four-party collaboration involving Token X (Thailand), SBI Digital Markets (SBIDM) (Singapore), Kyobo Life Insurance (South Korea), and Kyobo Securities (South Korea). The initiative operates with institutional-grade compliance under the supervision of the Thai Securities and Exchange Commission (SEC) and aligns with the principles of the Project Guardian framework overseen by the Monetary Authority of Singapore (MAS). The tokens were offered to Thai investors via a Private Placement.
Investment Highlights: Fine Wine as a Digital Asset
This tokenization project offers Thai investors several key benefits:
- Thailand’s Premier Wine Investment Access: It provides unprecedented, transparent, and easy access to rare, collectible European fine wines, an asset class traditionally reserved for exclusive circles.
- Proven Investment Potential: Fine wine is a globally recognized alternative asset with a strong track record of consistent value appreciation, offering a new dimension for portfolio returns.
- Portfolio Diversification: Wine investments historically show a low correlation with traditional financial assets, helping to reduce overall volatility and enhance portfolio resilience.
- Expert Management: All underlying wine assets are managed and safeguarded by industry professionals, ensuring optimal storage conditions, regular valuation, and strategic timing for liquidity events to maximize investor returns.
Driving Digital Asset Ecosystems Across Asia
Jittinun Chatsiharach, Chief Executive Officer of Token X, emphasized the strategic importance of the launch: “The successful execution of the NOBLX Project demonstrates Token X’s capability not only to digitize domestic assets within Thailand but to orchestrate sophisticated cross-border tokenization transactions with leading international partners. This milestone connects Thai investors to previously inaccessible global investment opportunities and establishes the foundation for expanding our platform across diverse real asset classes.”
Winston Quek, CEO of SBI Digital Markets, noted the institutional interest: “The successful launch of the cross-border tokenized real-world assets underscores institutional investors’ interest in digital assets. Our partnership with Token X is testament to the importance of regulatory compliant frameworks and infrastructure to support the end-to-end flow of tokenized securities across multiple jurisdictions.”
Leaders from Kyobo Group highlighted their role in securing global leadership in the digital asset sector and addressing the growing institutional appetite for alternative digital assets and cross-border investment solutions in the Asia-Pacific region.
Strategic Partner Roles
Kyobo Life Insurance & Kyobo Securities (South Korea): Strategic institutional investor providing cross-border capital allocation and market expertise.
Token X (Thailand): SEC-approved ICO Portal, responsible for structuring and managing the investment token offering under Thai regulatory framework.
SBI Digital Markets (Singapore): Digital asset infrastructure provider, managing cross-border transaction structuring, settlement, and liquidity.
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