{"id":170103,"date":"2025-09-16T14:50:22","date_gmt":"2025-09-16T07:50:22","guid":{"rendered":"http:\/\/www.thestorythailand.com\/business\/"},"modified":"2025-12-22T20:31:03","modified_gmt":"2025-12-22T13:31:03","slug":"business","status":"publish","type":"page","link":"https:\/\/www.thestorythailand.com\/en\/business\/","title":{"rendered":"Business"},"content":{"rendered":"\n<div style=\"height:0rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"gb-element-16887bf0 page-title\"><h1 style=\"font-size:clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.814), 40px);font-style:normal;font-weight:500;margin-top:0;margin-bottom:0\" class=\"has-link-color wp-elements-1 wp-block-post-title has-text-color has-accent-1-color\">Business<\/h1>\n\n\n<div class=\"gb-element-5febe7b5 _h va-4\">\n<a class=\"gb-text gb-text-9260d986\" href=\"#\">\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21<\/a>\n\n\n\n<a class=\"gb-text gb-text-c611e453\" href=\"#\">Acceleration\/Incubation<\/a>\n\n\n\n<a class=\"gb-text gb-text-ec5da292\" href=\"#\">Investment<\/a>\n\n\n\n<a class=\"gb-text gb-text-6bdc640b\" href=\"#\">Movement<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-9beab160\">\n<h2 class=\"gb-text gb-text-475d264f\">HIGHLIGHTS OF THE WEEK<\/h2>\n\n\n\n<div class=\"gb-element-d90eb6b1\">\n<div>\n<div><div class=\"gb-looper-2547bf63\">\n<div class=\"gb-loop-item post-item post-279518 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special tag-city-realty tag-bangkok-property tag-upper-house-residences-bangkok tag-wireless-road tag-city-dynamic tag-swire-properties tag-luxury-residences tag-thailand-real-estate tag-branded-residences tag-the-wireless-residences-by-upper-house\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/upper-house-projects\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"279512\" class=\"gb-media-7d7d9bfb\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792925350_942841-thestorythailand.avif\" alt=\"Upper House projects record BT 10 billion in sales\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792925350_942841-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792925350_942841-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792925350_942841-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792925350_942841-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-a76e36fa entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-b3211861\"><a href=\"https:\/\/www.thestorythailand.com\/en\/upper-house-projects\/\">Upper House projects record BT 10 billion in sales<\/a><\/h2>\n\n\n\n<p class=\"gb-text gb-text-538d103d _h\">City Dynamic reports 10 billion baht in sales at two Upper House residential projects in Bangkok<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div>\n<div><div class=\"gb-looper-7e2fd502\">\n<div class=\"gb-loop-item post-item post-279532 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en tag-volvo tag-electric-vehicles tag-automotive-industry tag-siam-paragon tag-volvo-car-thailand tag-ev-safety tag-vehicle-safety tag-volvo-excellence\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/volvo-excellence\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"279536\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792929549_263270-thestorythailand.avif\" alt=\"Volvo puts safety at centre of Thai consumer outreach\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792929549_263270-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792929549_263270-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792929549_263270-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792929549_263270-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/volvo-excellence\/\">Volvo puts safety at centre of Thai consumer outreach<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item post-item post-279316 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en tag-southeast-asia tag-nestle tag-thai-coffee-farmers tag-thailand-investment tag-coffee-industry tag-house-of-nescafe-thailand tag-coffee-manufacturing tag-nescafe\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/nestle-coffee-factory\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"279310\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792646100_942109-thestorythailand.avif\" alt=\"Nestl\u00e9 invests THB 23 billion in new coffee factory in Thailand\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792646100_942109-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792646100_942109-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792646100_942109-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792646100_942109-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/nestle-coffee-factory\/\">Nestl\u00e9 invests THB 23 billion in new coffee factory in Thailand<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item post-item post-278707 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en tag-christine-lagarde tag-ngozi-okonjo-iweala tag-global-perspectives tag-anthony-tan tag-bangkok tag-artificial-intelligence-2 tag-anutin-charnvirakul tag-trade tag-cnn\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/cnn-global-perspectives-th\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"278708\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792140421_072231-thestorythailand.avif\" alt=\"CNN hosts Inaugural Asian Edition of \u2018Global Perspectives\u2019 in Bangkok\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792140421_072231-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792140421_072231-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792140421_072231-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792140421_072231-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/cnn-global-perspectives-th\/\">CNN hosts Inaugural Asian Edition of &#8216;Global Perspectives&#8217; in Bangkok<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item post-item post-276121 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-press-release tag-local-content tag-excise-tax tag-electric-vehicles tag-boi-2 tag-xev-market tag-ev-board tag-narit-therdsteerasukdi tag-thailand-automotive\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/thailand-ev-tax-restructuring\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"276117\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/09\/1789360504_449022-thestorythailand.avif\" alt=\"Thailand overhauls EV taxes to force local production\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/09\/1789360504_449022-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/09\/1789360504_449022-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/09\/1789360504_449022-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/09\/1789360504_449022-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13543\" href=\"https:\/\/www.thestorythailand.com\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13543\" data-term-parent=\"0\">\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/thailand-ev-tax-restructuring\/\">Thailand overhauls EV taxes to force local production<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-b8416bf1 alignfull\">\n<div class=\"gb-element-7e4a3298\">\n<div class=\"gb-element-f7d743b3 _h\">\n<h2 class=\"gb-text gb-text-a1eab143\" href=\"#\">LATEST<\/h2>\n\n\n\n<a class=\"gb-text-732e1186 _h\" href=\"https:\/\/www.thestorythailand.com\/en\/business\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-98112663\">\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-183216 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-marketing-technology-2 tag-pumpui tag-marketing-strategy tag-content-score tag-tiktok-en tag-social-signal tag-ai-2 tag-peeti-pr tag-digital-marketing tag-kulket-totubtiang tag-tellscore-2 tag-boonyanuch-boonbumrungsub tag-keawalin-lapkijthavorn tag-martech-2 tag-suvita-charanwong\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"183212\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif\" alt=\"Tellscore\u2019s AI \u2018Content Score\u2019 turns social signals into business strategy\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\">Tellscore&#8217;s AI &#8216;Content Score&#8217; turns social signals into business strategy<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-182027 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-prae-dumrongmongcolgul tag-ai-agent-2 tag-conversational-commerce tag-meta-thailand tag-business-ai tag-munkong-gadget tag-digital-transformation-en tag-messenger-2 tag-smes-2 tag-facebook-thailand\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"181961\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif\" alt=\"Meta unveils Business AI on Messenger in Thailand\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\">Meta unveils Business AI on Messenger in Thailand<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-174350 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-true-corporation tag-oliver-kittipong-veerataecha tag-true-alpha-hub tag-sujitra-amitrapai\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"174358\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif\" alt=\"True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\">True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-164098 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-en category-marketing tag-ekoai-2 tag-apicta-2025-2 tag-thailand-ict-awards-2 tag-atci-2 tag-amity-group tag-generative-ai-2 tag-agentic-ai tag-ai-research tag-enterprise-ai-2 tag-ticta-2025-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"164092\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025.avif\" alt=\"Amity wins three awards at TICTA 2025\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-122 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/technology-en\/\" rel=\"category tag\" data-term-id=\"122\" data-term-parent=\"0\">Technology<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\">Amity wins three awards at TICTA 2025<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-163664 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-market-trends tag-nattida-sanguansin tag-marketing-platform-2 tag-ocr-technology tag-buzzebees-2 tag-ai-technology-2 tag-michael-chen\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"163666\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.avif\" alt=\"AI fuels Buzzebees growth, defying market trends\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\">AI fuels Buzzebees growth, defying market trends<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-161611 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-marketing category-the-story-special tag-central-dolce-italia-2025-2 tag-tapida-norpanlob tag-paola-guida\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"161612\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.avif\" alt=\"Central and Italy join forces for grand \u2018Dolce Italia 2025\u2019 lifestyle event\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-93\" href=\"https:\/\/www.thestorythailand.com\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"93\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\">Central and Italy join forces for grand &#8216;Dolce Italia 2025&#8217; lifestyle event<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-161564 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-marketing tag-chinese-media-users tag-eternityx-2 tag-chinese-audience tag-marketing-technology-2 tag-chinese-digital-platforms tag-marketing-strategies tag-chinese-consumer-behaviors\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/chinese-media-users\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"161560\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power.avif\" alt=\"\u2018Chinese media users\u2019 Thailand\u2019s next big spenders\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/chinese-media-users\/\">&#8216;Chinese media users&#8217; Thailand&#8217;s next big spenders<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-aaf2cb32 alignfull\">\n<div class=\"gb-element-8e7ba902\">\n<div class=\"gb-element-6c13b530 _h\">\n<h2 class=\"gb-text gb-text-8260c18a\" href=\"#\">Marketing<\/h2>\n\n\n\n<a class=\"gb-text-8125768f _h\" href=\"https:\/\/www.thestorythailand.com\/en\/marketing\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-708067e9\">\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-183216 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-marketing-technology-2 tag-pumpui tag-marketing-strategy tag-content-score tag-tiktok-en tag-social-signal tag-ai-2 tag-peeti-pr tag-digital-marketing tag-kulket-totubtiang tag-tellscore-2 tag-boonyanuch-boonbumrungsub tag-keawalin-lapkijthavorn tag-martech-2 tag-suvita-charanwong\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"183212\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif\" alt=\"Tellscore\u2019s AI \u2018Content Score\u2019 turns social signals into business strategy\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\">Tellscore&#8217;s AI &#8216;Content Score&#8217; turns social signals into business strategy<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-182027 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-prae-dumrongmongcolgul tag-ai-agent-2 tag-conversational-commerce tag-meta-thailand tag-business-ai tag-munkong-gadget tag-digital-transformation-en tag-messenger-2 tag-smes-2 tag-facebook-thailand\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"181961\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif\" alt=\"Meta unveils Business AI on Messenger in Thailand\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\">Meta unveils Business AI on Messenger in Thailand<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-174350 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-true-corporation tag-oliver-kittipong-veerataecha tag-true-alpha-hub tag-sujitra-amitrapai\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"174358\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif\" alt=\"True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\">True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-164098 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-en category-marketing tag-ekoai-2 tag-apicta-2025-2 tag-thailand-ict-awards-2 tag-atci-2 tag-amity-group tag-generative-ai-2 tag-agentic-ai tag-ai-research tag-enterprise-ai-2 tag-ticta-2025-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"164092\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025.avif\" alt=\"Amity wins three awards at TICTA 2025\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-122 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/technology-en\/\" rel=\"category tag\" data-term-id=\"122\" data-term-parent=\"0\">Technology<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\">Amity wins three awards at TICTA 2025<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-163664 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-market-trends tag-nattida-sanguansin tag-marketing-platform-2 tag-ocr-technology tag-buzzebees-2 tag-ai-technology-2 tag-michael-chen\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"163666\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.avif\" alt=\"AI fuels Buzzebees growth, defying market trends\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\">AI fuels Buzzebees growth, defying market trends<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-161611 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-marketing category-the-story-special tag-central-dolce-italia-2025-2 tag-tapida-norpanlob tag-paola-guida\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"161612\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.avif\" alt=\"Central and Italy join forces for grand \u2018Dolce Italia 2025\u2019 lifestyle event\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-93\" href=\"https:\/\/www.thestorythailand.com\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"93\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\">Central and Italy join forces for grand &#8216;Dolce Italia 2025&#8217; lifestyle event<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-161564 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-marketing tag-chinese-media-users tag-eternityx-2 tag-chinese-audience tag-marketing-technology-2 tag-chinese-digital-platforms tag-marketing-strategies tag-chinese-consumer-behaviors\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/chinese-media-users\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"161560\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power.avif\" alt=\"\u2018Chinese media users\u2019 Thailand\u2019s next big spenders\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/EternityX-Thailand-New-Consumer-Power-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/chinese-media-users\/\">&#8216;Chinese media users&#8217; Thailand&#8217;s next big spenders<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-9ce4171a alignfull\">\n<div class=\"gb-element-b13f153a\">\n<div class=\"gb-element-d3ecf354 _h\">\n<h2 class=\"gb-text gb-text-42f271ca\" href=\"#\">Business Strategy<\/h2>\n\n\n\n<a class=\"gb-text-295bd86e _h\" href=\"https:\/\/www.thestorythailand.com\/en\/business-strategy\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-321ce3f2\">\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-278975 post type-post status-publish format-standard has-post-thumbnail hentry category-business-strategy category-the-story-special tag-ma tag-betagro tag-chayadhorn-taepaisitphongse tag-foodtech tag-betagro-ventures-2 tag-freshket-2 tag-ponglada-paniangwet tag-btg tag-food-supply-chain tag-foodservice tag-horeca tag-e-commerce-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/betagro-acquires-freshket\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"278972\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792467418_439080-thestorythailand.avif\" alt=\"Betagro acquires a majority stake in Freshket\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792467418_439080-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792467418_439080-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792467418_439080-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792467418_439080-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/betagro-acquires-freshket\/\">Betagro acquires a majority stake in Freshket<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-190997 post type-post status-publish format-standard has-post-thumbnail hentry category-business-strategy tag-krungsri tag-bank-of-ayudhya tag-financial-services tag-strategic-partnership tag-kenichi-yamato tag-dhanant-subhadrabandhu tag-thailand-post tag-data-analytics-2 tag-thailand-business-news tag-postal-network\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/krungsri-x-thailand-post\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"190539\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand.avif\" alt=\"Krungsri and Thailand Post partner to expand financial access\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/krungsri-x-thailand-post\/\">Krungsri and Thailand Post partner to expand financial access<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-189961 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-srichand-2 tag-rawit-hanutsaha tag-sasi-2 tag-business-strategy tag-thai-soft-power tag-cosmetics-industry tag-asean-expansion tag-t-beauty\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/srichand-t-beauty-expansion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189950\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand.avif\" alt=\"Srichand unveils 3 strategies for global T-Beauty expansion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/srichand-t-beauty-expansion\/\">Srichand unveils 3 strategies for global T-Beauty expansion<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-189974 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-ikano-centres tag-mixed-use-project tag-megacity tag-central-pattana tag-bangna-district tag-real-estate-development tag-adrian-mirea tag-phoom-chirathivat tag-maris-aboltins tag-megabangna tag-bangkok-retail\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/central-pattana-lkano-centres\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189849\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand.avif\" alt=\"Central Pattana, Ikano Centres launch THB 6 billion Megabangna expansion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-pattana-lkano-centres\/\">Central Pattana, Ikano Centres launch THB 6 billion Megabangna expansion<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-188717 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-scbx-2 tag-siam-commercial-bank tag-insurex tag-insurance-broker tag-mdrt tag-insurance-advisor tag-napatcha-pongwattanakitkul\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/insurex-advisory-led\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"188701\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand.avif\" alt=\"InsureX shifts to Advisory-Led Model, targets THB 10 billion premium by 2030\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/insurex-advisory-led\/\">InsureX shifts to Advisory-Led Model, targets THB 10 billion premium by 2030<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-183572 post type-post status-publish format-standard has-post-thumbnail hentry category-business-strategy tag-embraer-e190-e2 tag-jet-fuel-prices tag-fleet-diversification tag-scoot tag-thailand tag-travel-trends tag-southeast-asia tag-singapore-airlines tag-artificial-intelligence-2 tag-aviation-industry tag-low-cost-carrier\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/scoot-leverages-fleet-agility-to-navigate-volatile-skies\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"183553\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand.avif\" alt=\"Scoot leverages fleet agility to navigate volatile skies\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/scoot-leverages-fleet-agility-to-navigate-volatile-skies\/\">Scoot leverages fleet agility to navigate volatile skies<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-184515 post type-post status-publish format-standard has-post-thumbnail hentry category-press-release category-business-strategy tag-monster-energy tag-thailand-stock-market tag-southern-thailand-economy tag-beverage-industry tag-haadthip tag-dividend-news-2026 tag-patchara-rattakul tag-coca-cola-thailand tag-htc\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/haadthip-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"184513\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand.avif\" alt=\"HaadThip targets 3\u20135% revenue growth in 2026 on new products and glass bottle expansion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13543 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13543\" data-term-parent=\"0\">\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/haadthip-2026\/\">HaadThip targets 3\u20135% revenue growth in 2026 on new products and glass bottle expansion<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-1c411d60 alignfull\">\n<div class=\"gb-element-2717a339\">\n<div class=\"gb-element-32d12d0f _h\">\n<h2 class=\"gb-text gb-text-4e09db46\" href=\"#\">Finance<\/h2>\n\n\n\n<a class=\"gb-text-4c317452 _h\" href=\"https:\/\/www.thestorythailand.com\/en\/finance\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-6abdc68f\">\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-279185 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-financial-results tag-scbx-2 tag-net-profit tag-virtual-bank-2 tag-arthid-nanthawithaya tag-q3-2026 tag-banking-finance tag-npl-ratio tag-asset-quality tag-scb-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-posts-3q26-net-profit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"279186\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792565541_706699-thestorythailand.avif\" alt=\"SCBX posts 3Q26 net profit of THB 10,677 million\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792565541_706699-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792565541_706699-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792565541_706699-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792565541_706699-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-posts-3q26-net-profit\/\">SCBX posts 3Q26 net profit of THB 10,677 million<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-279147 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-kbank-2 tag-kattiya-indaravijaya-2 tag-kasikornbank-2 tag-financial-results tag-banking-industry tag-net-profit tag-q3-2026 tag-banking-finance tag-nine-month-performance tag-npl-ratio\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/kbank-nine-month-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"279150\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792552644_858997-thestorythailand.avif\" alt=\"KBank announced the nine-month of 2026 net profit of THB 40,635 million\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792552644_858997-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792552644_858997-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792552644_858997-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792552644_858997-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/kbank-nine-month-2026\/\">KBank announced the nine-month of 2026 net profit of THB 40,635 million<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-279144 post type-post status-publish format-standard has-post-thumbnail hentry category-finance category-press-release tag-net-profit tag-ktc-2 tag-pittaya-vorapanyasakul tag-krungthai-card tag-npl-2 tag-personal-loans tag-q3-2026 tag-credit-cards tag-financial-results tag-banking-finance\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/ktc-q3-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"279140\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792549599_053377-thestorythailand.avif\" alt=\"KTC reports Q3 2026 net profit of THB 2,125 million\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792549599_053377-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792549599_053377-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792549599_053377-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1792549599_053377-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13935 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13935\" data-term-parent=\"0\">Press Release<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ktc-q3-2026\/\">KTC reports Q3 2026 net profit of THB 2,125 million<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-277687 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-finance tag-innovestx-2 tag-thaieconomy tag-assetallocation tag-oilprices tag-interestrates tag-equitystrategy tag-q42026investmentoutlook\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/innovestx-q4-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"277682\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1790858511_827292-thestorythailand.avif\" alt=\"InnovestX Q4 2026 strategy: Navigating High rates &amp; Oil volatility\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1790858511_827292-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1790858511_827292-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1790858511_827292-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/10\/1790858511_827292-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/innovestx-q4-2026\/\">InnovestX Q4 2026 strategy: Navigating High rates &amp; Oil volatility<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-274435 post type-post status-publish format-standard has-post-thumbnail hentry category-press-release category-finance tag-asean-finance tag-kbank-2 tag-kasikornbank-2 tag-rungruang-sukkirdkijpiboon tag-indonesia tag-regional-banking tag-fitch-ratings tag-kbank-indonesia tag-jakarta\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/kbank-indonesia\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"274407\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1788161950_229038-thestorythailand.avif\" alt=\"KBank launches KBank Indonesia to tap rapidly growing 285M population market\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1788161950_229038-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1788161950_229038-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1788161950_229038-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1788161950_229038-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13543 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13543\" data-term-parent=\"0\">\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/kbank-indonesia\/\">KBank launches KBank Indonesia to tap rapidly growing 285M population market<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-207723 post type-post status-publish format-standard has-post-thumbnail hentry category-press-release category-finance tag-saran-potewiratananond tag-depositary-receipts tag-stock-exchange-of-thailand tag-semiconductors tag-scbx-group tag-tech-stocks tag-innovestx-2 tag-payon-pongsawaree tag-ai-ecosystem-2 tag-dr23 tag-global-investing\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/innovestx-100-dr23\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"207652\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1787027182_551165-thestorythailand.avif\" alt=\"InnovestX expands DR23 offering beyond 100 securities with 19 new releases\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1787027182_551165-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1787027182_551165-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1787027182_551165-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1787027182_551165-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13543 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13543\" data-term-parent=\"0\">\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/innovestx-100-dr23\/\">InnovestX expands DR23 offering beyond 100 securities with 19 new releases<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-189972 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-set tag-commodity-trading tag-bualuang-securities-2 tag-pichet-sithi-amnuai tag-wealth-management-2 tag-chaiyaporn-nompitakcharoen tag-overseas-investment tag-gold-etf tag-goldm01 tag-gldm tag-depositary-receipt\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/bls-goldm01\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189953\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand.avif\" alt=\"Bualuang Securities launches Gold ETF-Backed DR \u2018GOLDM01\u2019 on SET\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/bls-goldm01\/\">Bualuang Securities launches Gold ETF-Backed DR &#8216;GOLDM01&#8217; on SET<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-d2def604 alignfull\">\n<div class=\"gb-element-177d8bb2\">\n<div class=\"gb-element-dca5c3e4 _h\">\n<h2 class=\"gb-text gb-text-1a99a6d4\" href=\"#\">Leadership<\/h2>\n\n\n\n<a class=\"gb-text-5c3de493 _h\" 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