{"id":170103,"date":"2025-09-16T14:50:22","date_gmt":"2025-09-16T07:50:22","guid":{"rendered":"http:\/\/www.thestorythailand.com\/business\/"},"modified":"2025-12-22T20:31:03","modified_gmt":"2025-12-22T13:31:03","slug":"business","status":"publish","type":"page","link":"https:\/\/www.thestorythailand.com\/en\/business\/","title":{"rendered":"Business"},"content":{"rendered":"\n<div style=\"height:0rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"gb-element-16887bf0 page-title\"><h1 style=\"font-size:clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.814), 40px);font-style:normal;font-weight:500;margin-top:0;margin-bottom:0\" class=\"has-link-color wp-elements-1495cd42adc9c8549131f0d8cbde196c wp-block-post-title has-text-color has-accent-1-color\">Business<\/h1>\n\n\n<div class=\"gb-element-5febe7b5 _h va-4\">\n<a class=\"gb-text gb-text-9260d986\" href=\"#\">\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21<\/a>\n\n\n\n<a class=\"gb-text gb-text-c611e453\" href=\"#\">Acceleration\/Incubation<\/a>\n\n\n\n<a class=\"gb-text gb-text-ec5da292\" href=\"#\">Investment<\/a>\n\n\n\n<a class=\"gb-text gb-text-6bdc640b\" href=\"#\">Movement<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-9beab160\">\n<h2 class=\"gb-text gb-text-475d264f\">HIGHLIGHTS OF THE WEEK<\/h2>\n\n\n\n<div class=\"gb-element-d90eb6b1\">\n<div>\n<div><div class=\"gb-looper-2547bf63\">\n<div class=\"gb-loop-item post-item post-199490 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/cloud-11-official-opening\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"198906\" class=\"gb-media-7d7d9bfb\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784169861_005125-thestorythailand.jpg\" alt=\"Cloud 11 opens in Bangkok as South Sukhumvit\u2019s new creative economy hub\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784169861_005125-thestorythailand.jpg 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784169861_005125-thestorythailand-300x156.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784169861_005125-thestorythailand-1024x531.jpg 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784169861_005125-thestorythailand-768x398.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-a76e36fa entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-b3211861\"><a href=\"https:\/\/www.thestorythailand.com\/en\/cloud-11-official-opening\/\">Cloud 11 opens in Bangkok as South Sukhumvit\u2019s new creative economy hub<\/a><\/h2>\n\n\n\n<p class=\"gb-text gb-text-538d103d _h\">Cloud 11 officially opens in Bangkok with a THB 20 billion investment, establishing a 250,000-sqm creative infrastructure hub<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div>\n<div><div class=\"gb-looper-7e2fd502\">\n<div class=\"gb-loop-item post-item post-188723 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special tag-central-northville tag-biophilic-design-2 tag-mixed-use-development-2 tag-commercial-real-estate-investment tag-central-pattana tag-juthatham-chirathivat tag-nonthaburi-retail\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/cpn-central-northville\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"188495\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780622732_021707-thestorythailand.avif\" alt=\"CPN throws THB 4.5 billion into \u2018Central Northville\u2019 to reshape Rattanathibet\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780622732_021707-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780622732_021707-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780622732_021707-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780622732_021707-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/cpn-central-northville\/\">CPN throws THB 4.5 billion into &#8216;Central Northville&#8217; to reshape Rattanathibet<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item post-item post-187853 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en tag-ai-integration tag-consumer-trends tag-product-development tag-unilever-thailand tag-sustainability tag-data-analytics-2 tag-supply-chain tag-global-innovation-hub tag-fmcg\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/unilever-thailand-pivots-to-ai-and-global-innovation-hub\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"187741\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779848008_424889-thestorythailand.avif\" alt=\"Unilever Thailand pivots to AI and global innovation hub\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779848008_424889-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779848008_424889-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779848008_424889-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779848008_424889-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/unilever-thailand-pivots-to-ai-and-global-innovation-hub\/\">Unilever Thailand pivots to AI and global innovation hub<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item post-item post-187820 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en tag-vehicle-off-road tag-customer-experience tag-smart-glasses-tech tag-connected-car-2 tag-automotive-industry tag-ford-thailand tag-surawat-chungsomprasong tag-ranger-super-duty tag-ford-app tag-automotive-supply-chain tag-after-sales-service\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/ford-thailand-eyes-after-sales-to-drive-loyalty\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"187831\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779939289_922174-thestorythailand.avif\" alt=\"Ford Thailand eyes after-sales to drive loyalty\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779939289_922174-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779939289_922174-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779939289_922174-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779939289_922174-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ford-thailand-eyes-after-sales-to-drive-loyalty\/\">Ford Thailand eyes after-sales to drive loyalty<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item post-item post-187372 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en tag-daat tag-ai-advertising tag-mobile-advertising tag-thailand-marketing tag-international-expansion tag-thai-hotels-association tag-ai-2 tag-paruj-daorai tag-martech-2 tag-thienprasit-chaiyapatranun tag-digital-marketing-trends tag-neha-dawar\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/yandex-ads-clear-signals-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"187375\" class=\"gb-media-9e0e5ded\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779353108_630148-thestorythailand.avif\" alt=\"Thailand leads Southeast Asia\u2019s AI advertising boom as focus shifts to performance integration\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779353108_630148-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779353108_630148-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779353108_630148-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779353108_630148-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-748b3e4f entry-cat _h\"><span class=\"gb-term-list\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-f3ec4441\"><a href=\"https:\/\/www.thestorythailand.com\/en\/yandex-ads-clear-signals-2026\/\">Thailand leads Southeast Asia\u2019s AI advertising boom as focus shifts to performance integration<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-b8416bf1 alignfull\">\n<div class=\"gb-element-7e4a3298\">\n<div class=\"gb-element-f7d743b3 _h\">\n<h2 class=\"gb-text gb-text-a1eab143\" href=\"#\">LATEST<\/h2>\n\n\n\n<a class=\"gb-text-732e1186 _h\" href=\"https:\/\/www.thestorythailand.com\/en\/business\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-98112663\">\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-183216 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-business-en category-the-story-special tag-ai-2 tag-social-signal tag-digital-marketing tag-peeti-pr tag-tellscore-2 tag-kulket-totubtiang tag-boonyanuch-boonbumrungsub tag-martech-2 tag-keawalin-lapkijthavorn tag-suvita-charanwong tag-marketing-technology-2 tag-pumpui tag-marketing-strategy tag-tiktok-en tag-content-score\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"183212\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif\" alt=\"Tellscore\u2019s AI \u2018Content Score\u2019 turns social signals into business strategy\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\">Tellscore&#8217;s AI &#8216;Content Score&#8217; turns social signals into business strategy<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-182027 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-ai-agent-2 tag-conversational-commerce tag-meta-thailand tag-digital-transformation-en tag-business-ai tag-messenger-2 tag-munkong-gadget tag-smes-2 tag-facebook-thailand tag-prae-dumrongmongcolgul\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"181961\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif\" alt=\"Meta unveils Business AI on Messenger in Thailand\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\">Meta unveils Business AI on Messenger in Thailand<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-174350 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-oliver-kittipong-veerataecha tag-true-alpha-hub tag-sujitra-amitrapai tag-true-corporation\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"174358\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif\" alt=\"True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\">True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-166555 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-en category-marketing tag-youtube-thailand tag-thai-creators tag-youtube-shopping-2 tag-mukpim-anantachai tag-video-commerce-2 tag-affiliate-program-2 tag-varitha-kiatpinyochai tag-lazada-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/youtube-partner-with-lazada\/\"><img decoding=\"async\" data-media-id=\"166568\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/YouTube-Lazada-Affiliate.avif\" alt=\"YouTube, Lazada team up to boost Thai creator earnings via Affiliate program\"\/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/youtube-partner-with-lazada\/\">YouTube, Lazada team up to boost Thai creator earnings via Affiliate program<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-164098 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-en category-marketing tag-ticta-2025-2 tag-ekoai-2 tag-apicta-2025-2 tag-thailand-ict-awards-2 tag-atci-2 tag-amity-group tag-generative-ai-2 tag-agentic-ai tag-ai-research tag-enterprise-ai-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\"><img decoding=\"async\" data-media-id=\"164092\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025.avif\" alt=\"Amity wins three awards at TICTA 2025\"\/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-122 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/technology-en\/\" rel=\"category tag\" data-term-id=\"122\" data-term-parent=\"0\">Technology<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\">Amity wins three awards at TICTA 2025<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-163664 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-michael-chen tag-market-trends tag-nattida-sanguansin tag-marketing-platform-2 tag-ocr-technology tag-buzzebees-2 tag-ai-technology-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"163666\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.jpg\" alt=\"AI fuels Buzzebees growth, defying market trends\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.jpg 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-300x156.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-1024x531.jpg 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-768x398.jpg 768w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-810x420.jpg 810w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-150x78.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-696x361.jpg 696w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-1068x554.jpg 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\">AI fuels Buzzebees growth, defying market trends<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-d45d37bd post-item post-161611 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-en category-marketing tag-central-dolce-italia-2025-2 tag-tapida-norpanlob tag-paola-guida\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"161612\" class=\"gb-media-fe7a5a0c\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.jpg\" alt=\"Central and Italy join forces for grand \u2018Dolce Italia 2025\u2019 lifestyle event\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.jpg 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-300x156.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-1024x531.jpg 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-768x398.jpg 768w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-810x420.jpg 810w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-150x78.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-696x361.jpg 696w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-1068x554.jpg 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-d6a152ca entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9d6cdc40\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\">Central and Italy join forces for grand &#8216;Dolce Italia 2025&#8217; lifestyle event<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-aaf2cb32 alignfull\">\n<div class=\"gb-element-8e7ba902\">\n<div class=\"gb-element-6c13b530 _h\">\n<h2 class=\"gb-text gb-text-8260c18a\" href=\"#\">Marketing<\/h2>\n\n\n\n<a class=\"gb-text-8125768f _h\" href=\"https:\/\/www.thestorythailand.com\/en\/marketing\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-708067e9\">\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-183216 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-business-en category-the-story-special tag-ai-2 tag-social-signal tag-digital-marketing tag-peeti-pr tag-tellscore-2 tag-kulket-totubtiang tag-boonyanuch-boonbumrungsub tag-martech-2 tag-keawalin-lapkijthavorn tag-suvita-charanwong tag-marketing-technology-2 tag-pumpui tag-marketing-strategy tag-tiktok-en tag-content-score\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"183212\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif\" alt=\"Tellscore\u2019s AI \u2018Content Score\u2019 turns social signals into business strategy\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341686_239369-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/\">Tellscore&#8217;s AI &#8216;Content Score&#8217; turns social signals into business strategy<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-182027 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-ai-agent-2 tag-conversational-commerce tag-meta-thailand tag-digital-transformation-en tag-business-ai tag-messenger-2 tag-munkong-gadget tag-smes-2 tag-facebook-thailand tag-prae-dumrongmongcolgul\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"181961\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif\" alt=\"Meta unveils Business AI on Messenger in Thailand\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1773223700_630664-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/business-ai-on-messenger-thailand\/\">Meta unveils Business AI on Messenger in Thailand<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-174350 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-oliver-kittipong-veerataecha tag-true-alpha-hub tag-sujitra-amitrapai tag-true-corporation\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"174358\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif\" alt=\"True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/True-Alpha-Hub-cover-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/true-alpha-hub\/\">True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-166555 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-en category-marketing tag-youtube-thailand tag-thai-creators tag-youtube-shopping-2 tag-mukpim-anantachai tag-video-commerce-2 tag-affiliate-program-2 tag-varitha-kiatpinyochai tag-lazada-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/youtube-partner-with-lazada\/\"><img decoding=\"async\" data-media-id=\"166568\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/YouTube-Lazada-Affiliate.avif\" alt=\"YouTube, Lazada team up to boost Thai creator earnings via Affiliate program\"\/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/youtube-partner-with-lazada\/\">YouTube, Lazada team up to boost Thai creator earnings via Affiliate program<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-164098 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-en category-marketing tag-ticta-2025-2 tag-ekoai-2 tag-apicta-2025-2 tag-thailand-ict-awards-2 tag-atci-2 tag-amity-group tag-generative-ai-2 tag-agentic-ai tag-ai-research tag-enterprise-ai-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\"><img decoding=\"async\" data-media-id=\"164092\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Amity-TICTA-2025.avif\" alt=\"Amity wins three awards at TICTA 2025\"\/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-122 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/technology-en\/\" rel=\"category tag\" data-term-id=\"122\" data-term-parent=\"0\">Technology<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/amity-ticta-2025\/\">Amity wins three awards at TICTA 2025<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-163664 post type-post status-publish format-standard has-post-thumbnail hentry category-business-en category-the-story-special category-marketing tag-michael-chen tag-market-trends tag-nattida-sanguansin tag-marketing-platform-2 tag-ocr-technology tag-buzzebees-2 tag-ai-technology-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"163666\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.jpg\" alt=\"AI fuels Buzzebees growth, defying market trends\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends.jpg 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-300x156.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-1024x531.jpg 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-768x398.jpg 768w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-810x420.jpg 810w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-150x78.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-696x361.jpg 696w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/10\/Buzzebees-market-trends-1068x554.jpg 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-first gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ai-fuels-buzzebees-growth-defying-market-trends\/\">AI fuels Buzzebees growth, defying market trends<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-02f3e0a4 post-item post-161611 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-en category-marketing tag-central-dolce-italia-2025-2 tag-tapida-norpanlob tag-paola-guida\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"161612\" class=\"gb-media-23138ab3\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.jpg\" alt=\"Central and Italy join forces for grand \u2018Dolce Italia 2025\u2019 lifestyle event\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en.jpg 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-300x156.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-1024x531.jpg 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-768x398.jpg 768w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-810x420.jpg 810w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-150x78.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-696x361.jpg 696w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/09\/Central-Dolce-Italia-2025-en-1068x554.jpg 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-729d9ce1 entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-117 gb-term--parent-of-child\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/\" rel=\"category tag\" data-term-id=\"117\" data-term-parent=\"0\">Business<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13941 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/marketing\/\" rel=\"category tag\" data-term-id=\"13941\" data-term-parent=\"117\">Marketing<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-ecf1e75d\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-dolce-italia-2025\/\">Central and Italy join forces for grand &#8216;Dolce Italia 2025&#8217; lifestyle event<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-9ce4171a alignfull\">\n<div class=\"gb-element-b13f153a\">\n<div class=\"gb-element-d3ecf354 _h\">\n<h2 class=\"gb-text gb-text-42f271ca\" href=\"#\">Business Strategy<\/h2>\n\n\n\n<a class=\"gb-text-295bd86e _h\" href=\"https:\/\/www.thestorythailand.com\/en\/business-strategy\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-321ce3f2\">\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-190997 post type-post status-publish format-standard has-post-thumbnail hentry category-business-strategy tag-financial-services tag-strategic-partnership tag-kenichi-yamato tag-dhanant-subhadrabandhu tag-thailand-post tag-data-analytics-2 tag-thailand-business-news tag-krungsri tag-postal-network tag-bank-of-ayudhya\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/krungsri-x-thailand-post\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"190539\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand.avif\" alt=\"Krungsri and Thailand Post partner to expand financial access\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1782861356_583642-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/krungsri-x-thailand-post\/\">Krungsri and Thailand Post partner to expand financial access<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-189961 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-asean-expansion tag-t-beauty tag-srichand-2 tag-rawit-hanutsaha tag-sasi-2 tag-business-strategy tag-thai-soft-power tag-cosmetics-industry\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/srichand-t-beauty-expansion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189950\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand.avif\" alt=\"Srichand unveils 3 strategies for global T-Beauty expansion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782308965_500276-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/srichand-t-beauty-expansion\/\">Srichand unveils 3 strategies for global T-Beauty expansion<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-189974 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-maris-aboltins tag-megabangna tag-bangkok-retail tag-ikano-centres tag-central-pattana tag-mixed-use-project tag-megacity tag-real-estate-development tag-bangna-district tag-adrian-mirea tag-phoom-chirathivat\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/central-pattana-lkano-centres\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189849\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand.avif\" alt=\"Central Pattana, Ikano Centres launch THB 6 billion Megabangna expansion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782268108_956647-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-pattana-lkano-centres\/\">Central Pattana, Ikano Centres launch THB 6 billion Megabangna expansion<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-188717 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-napatcha-pongwattanakitkul tag-scbx-2 tag-siam-commercial-bank tag-insurex tag-insurance-broker tag-mdrt tag-insurance-advisor\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/insurex-advisory-led\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"188701\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand.avif\" alt=\"InsureX shifts to Advisory-Led Model, targets THB 10 billion premium by 2030\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1780925064_930346-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/insurex-advisory-led\/\">InsureX shifts to Advisory-Led Model, targets THB 10 billion premium by 2030<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-183572 post type-post status-publish format-standard has-post-thumbnail hentry category-business-strategy tag-singapore-airlines tag-artificial-intelligence-2 tag-aviation-industry tag-low-cost-carrier tag-embraer-e190-e2 tag-jet-fuel-prices tag-thailand tag-fleet-diversification tag-southeast-asia tag-scoot tag-travel-trends\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/scoot-leverages-fleet-agility-to-navigate-volatile-skies\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"183553\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand.avif\" alt=\"Scoot leverages fleet agility to navigate volatile skies\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774654010_359575-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/scoot-leverages-fleet-agility-to-navigate-volatile-skies\/\">Scoot leverages fleet agility to navigate volatile skies<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-184515 post type-post status-publish format-standard has-post-thumbnail hentry category-press-release category-business-strategy tag-dividend-news-2026 tag-coca-cola-thailand tag-patchara-rattakul tag-htc tag-monster-energy tag-thailand-stock-market tag-southern-thailand-economy tag-beverage-industry tag-haadthip\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/haadthip-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"184513\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand.avif\" alt=\"HaadThip targets 3\u20135% revenue growth in 2026 on new products and glass bottle expansion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1775639189_831314-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13543 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13543\" data-term-parent=\"0\">\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/haadthip-2026\/\">HaadThip targets 3\u20135% revenue growth in 2026 on new products and glass bottle expansion<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-1702785d post-item post-181568 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-business-strategy tag-s-hotels-and-resorts tag-ingha-estate tag-property-investment tag-recurring-income tag-real-estate-thailand tag-business-strategy-2026 tag-chairath-sivapornpan tag-esg-2 tag-data-centers\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/singha-estate-2026-strategy\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"181562\" class=\"gb-media-643f2cf9\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1772767629_240522-thestorythailand.avif\" alt=\"Singha Estate sets 2026 strategy targeting THB 14 bBillion revenue\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1772767629_240522-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1772767629_240522-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1772767629_240522-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1772767629_240522-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-b53d88fe entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-118 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"118\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13938 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/business-strategy\/\" rel=\"category tag\" data-term-id=\"13938\" data-term-parent=\"117\">Business Strategy<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-9c0cca34\"><a href=\"https:\/\/www.thestorythailand.com\/en\/singha-estate-2026-strategy\/\">Singha Estate sets 2026 strategy targeting THB 14 bBillion revenue<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-1c411d60 alignfull\">\n<div class=\"gb-element-2717a339\">\n<div class=\"gb-element-32d12d0f _h\">\n<h2 class=\"gb-text gb-text-4e09db46\" href=\"#\">Finance<\/h2>\n\n\n\n<a class=\"gb-text-4c317452 _h\" href=\"https:\/\/www.thestorythailand.com\/en\/finance\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><div class=\"gb-looper-6abdc68f\">\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-189972 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-commodity-trading tag-bualuang-securities-2 tag-pichet-sithi-amnuai tag-wealth-management-2 tag-chaiyaporn-nompitakcharoen tag-overseas-investment tag-gold-etf tag-goldm01 tag-gldm tag-set tag-depositary-receipt\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/bls-goldm01\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189953\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand.avif\" alt=\"Bualuang Securities launches Gold ETF-Backed DR \u2018GOLDM01\u2019 on SET\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782309864_267675-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/bls-goldm01\/\">Bualuang Securities launches Gold ETF-Backed DR &#8216;GOLDM01&#8217; on SET<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-189968 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-sutthichai-kumworachai tag-dr23 tag-economic-outlook-2026 tag-scbx-2 tag-set-index tag-scbx-group tag-global-investing tag-thailand-gdp tag-dr-piyasak-manason tag-sittichai-duangrattanachaya tag-innovestx-2 tag-saran-potewiratananond tag-investment-strategy\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/innovestx-dr23s\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"189936\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782295526_538455-thestorythailand.avif\" alt=\"InnovestX eyeing U-Shaped recovery, eyes global growth via 85 DR23s\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782295526_538455-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782295526_538455-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782295526_538455-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/06\/1782295526_538455-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/innovestx-dr23s\/\">InnovestX eyeing U-Shaped recovery, eyes global growth via 85 DR23s<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-187827 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-ktb tag-ais-en tag-clicx tag-thailand tag-alternative-data tag-fintech-2 tag-suporn-sunthornrohit tag-or-2 tag-digital-banking-2 tag-virtual-bank-2 tag-financial-inclusion-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/thailands-first-virtual-bank-to-launch-with-focus-on-financial-inclusion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"187808\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779933692_939321-thestorythailand.avif\" alt=\"Thailand\u2019s first virtual bank to launch with focus on financial inclusion\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779933692_939321-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779933692_939321-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779933692_939321-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779933692_939321-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/thailands-first-virtual-bank-to-launch-with-focus-on-financial-inclusion\/\">Thailand\u2019s first virtual bank to launch with focus on financial inclusion<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-187669 post type-post status-publish format-standard has-post-thumbnail hentry category-the-story-special category-finance tag-financialinclusion tag-tokenization tag-scbx-2 tag-web3 tag-kaweewut-temphuwapat tag-digitalassets tag-blockchaininfrastructure\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-seabw-2026-2\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"187618\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779692220_376733-thestorythailand.avif\" alt=\"SCBX leads regional digital finance, driving real-world tokenization\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779692220_376733-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779692220_376733-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779692220_376733-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779692220_376733-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-93 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/category\/the-story-special\/\" rel=\"category tag\" data-term-id=\"93\" data-term-parent=\"0\">The Story Special<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-seabw-2026-2\/\">SCBX leads regional digital finance, driving real-world tokenization<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-187042 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-alternative-data tag-virtual-bank-2 tag-ptt-oil-and-retail-business tag-financial-inclusion-2 tag-thailand-banking tag-ktb tag-ais-en tag-branchless-bank tag-or-2 tag-clicx tag-krungthai-bank tag-digital-finance tag-advanced-info-service tag-bank-of-thailand\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/thailand-grants-first-virtual-bank-license-to-ktb-ais-or-venture\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1779\" height=\"920\" data-media-id=\"186927\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1778851364_716594-thestorythailand.avif\" alt=\"Thailand grants first virtual bank license to KTB, AIS, OR Venture\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1778851364_716594-thestorythailand.avif 1779w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1778851364_716594-thestorythailand-300x155.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1778851364_716594-thestorythailand-1024x530.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1778851364_716594-thestorythailand-768x397.avif 768w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1778851364_716594-thestorythailand-1536x794.avif 1536w\" sizes=\"auto, (max-width: 1779px) 100vw, 1779px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/thailand-grants-first-virtual-bank-license-to-ktb-ais-or-venture\/\">Thailand grants first virtual bank license to KTB, AIS, OR Venture<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-187029 post type-post status-publish format-standard has-post-thumbnail hentry category-finance tag-asset-tokenization tag-thailand-fintech tag-seabw-2026 tag-southeast-asia-blockchain-week tag-blockchain-infrastructure tag-digital-assets tag-stablecoins tag-fintech-2 tag-scbx-2\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-seabw-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"187028\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779009188_823083-thestorythailand.avif\" alt=\"SCBX to outline digital infrastructure plans at SEABW 2026\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779009188_823083-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779009188_823083-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779009188_823083-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1779009188_823083-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-seabw-2026\/\">SCBX to outline digital infrastructure plans at SEABW 2026<\/a><\/h2>\n<\/div>\n\n<div class=\"gb-loop-item gb-loop-item-9ae98b35 post-item post-186242 post type-post status-publish format-standard has-post-thumbnail hentry category-press-release category-finance tag-automotive-finance tag-kenichi-yamato tag-cimb-thai tag-asset-purchase tag-krungsri tag-auto-loan\">\n<a href=\"https:\/\/www.thestorythailand.com\/en\/krungsri-cimb-thai\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"622\" data-media-id=\"186239\" class=\"gb-media-8db7e2ec\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1777986477_040433-thestorythailand.avif\" alt=\"Krungsri to acquire CIMB Thai subsidiaries\u2019 auto loan portfolios\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1777986477_040433-thestorythailand.avif 1200w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1777986477_040433-thestorythailand-300x156.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1777986477_040433-thestorythailand-1024x531.avif 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/05\/1777986477_040433-thestorythailand-768x398.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\n\n\n<div class=\"gb-text gb-text-1400a61e entry-cat _h\"><span class=\"gb-term-list gb-term-list--has-child\"><a class=\"gb-term gb-term--parent gb-term-tax-category gb-term-id-13543 gb-term--parent-first\" href=\"https:\/\/www.thestorythailand.com\/category\/press-release\/\" rel=\"category tag\" data-term-id=\"13543\" data-term-parent=\"0\">\u0e02\u0e48\u0e32\u0e27\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/a> <a class=\"gb-term gb-term--child gb-term-tax-category gb-term-id-13940 gb-term-parent-117\" href=\"https:\/\/www.thestorythailand.com\/en\/category\/business-en\/finance\/\" rel=\"category tag\" data-term-id=\"13940\" data-term-parent=\"117\">Finance<\/a><\/span><\/div>\n\n\n\n<h2 class=\"gb-text gb-text-8f665f4e\"><a href=\"https:\/\/www.thestorythailand.com\/en\/krungsri-cimb-thai\/\">Krungsri to acquire CIMB Thai subsidiaries\u2019 auto loan portfolios<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-d2def604 alignfull\">\n<div class=\"gb-element-177d8bb2\">\n<div class=\"gb-element-dca5c3e4 _h\">\n<h2 class=\"gb-text gb-text-1a99a6d4\" href=\"#\">Leadership<\/h2>\n\n\n\n<a class=\"gb-text-5c3de493 _h\" href=\"https:\/\/www.thestorythailand.com\/en\/leadership\/\"><span class=\"gb-text\">Readmore<\/span><span class=\"gb-shape\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.713 18.6929C8.4328 18.5768 8.25 18.3033 8.25 18L8.25 6C8.25 5.6966 8.4327 5.4232 8.713 5.3071C8.9932 5.191 9.3158 5.2551 9.5303 5.4696L15.5303 11.4695C15.8232 11.7624 15.8232 12.2373 15.5303 12.5302L9.5304 18.5303C9.3159 18.7448 8.9933 18.809 8.713 18.6929Z\" fill=\"#F15C24\"><\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n<div class=\"archive-loop\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21 Acceleration\/Incubation Investment Movement HIGHLIGHTS OF THE WEEK LATEST Readmore Marketing Readmore Business Strategy Readmore Finance Readmore Leadership Readmore<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-170103","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21 Acceleration\/Incubation Investment Movement HIGHLIGHTS OF THE 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