{"id":170103,"date":"2025-09-16T14:50:22","date_gmt":"2025-09-16T07:50:22","guid":{"rendered":"http:\/\/www.thestorythailand.com\/business\/"},"modified":"2025-12-22T20:31:03","modified_gmt":"2025-12-22T13:31:03","slug":"business","status":"publish","type":"page","link":"https:\/\/www.thestorythailand.com\/en\/business\/","title":{"rendered":"Business"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Business<\/h1>\n\n\n
\n\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21<\/a>\n\n\n\nAcceleration\/Incubation<\/a>\n\n\n\nInvestment<\/a>\n\n\n\nMovement<\/a>\n<\/div>\n<\/div>\n\n\n\n
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HIGHLIGHTS OF THE WEEK<\/h2>\n\n\n\n
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\n\"CPN<\/a>\n\n\n\n
Business<\/a> The Story Special<\/a><\/span><\/div>\n\n\n\n

CPN throws THB 4.5B into ‘Central Northville’ to reshape Rattanathibet<\/a><\/h2>\n\n\n\n

Central Pattana invests THB 4.5 billion in Central Northville, Thailand’s first biophilic indoor-outdoor shopping centre, opening July 3, 2026.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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\n\"Unilever<\/a>\n\n\n\n
Business<\/a><\/span><\/div>\n\n\n\n

Unilever Thailand pivots to AI and global innovation hub<\/a><\/h2>\n<\/div>\n\n
\n\"Ford<\/a>\n\n\n\n
Business<\/a><\/span><\/div>\n\n\n\n

Ford Thailand eyes after-sales to drive loyalty<\/a><\/h2>\n<\/div>\n\n
\n\"Thailand<\/a>\n\n\n\n
Business<\/a><\/span><\/div>\n\n\n\n

Thailand leads Southeast Asia\u2019s AI advertising boom as focus shifts to performance integration<\/a><\/h2>\n<\/div>\n\n
\n\"Thailand<\/a>\n\n\n\n
Business<\/a><\/span><\/div>\n\n\n\n

Thailand approves $29 billion investment wave led by TikTok data expansion<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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LATEST<\/h2>\n\n\n\nReadmore<\/span>\n<\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n
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\n\"Tellscore\u2019s<\/a>\n\n\n\n
Marketing<\/a> Business<\/a> The Story Special<\/a><\/span><\/div>\n\n\n\n

Tellscore’s AI ‘Content Score’ turns social signals into business strategy<\/a><\/h2>\n<\/div>\n\n
\n\"Meta<\/a>\n\n\n\n
Marketing<\/a><\/span><\/div>\n\n\n\n

Meta unveils Business AI on Messenger in Thailand<\/a><\/h2>\n<\/div>\n\n
\n\"True<\/a>\n\n\n\n
Business<\/a> The Story Special<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha<\/a><\/h2>\n<\/div>\n\n
\n\"YouTube,<\/a>\n\n\n\n
Marketing<\/a> The Story Special<\/a> Business<\/a><\/span><\/div>\n\n\n\n

YouTube, Lazada team up to boost Thai creator earnings via Affiliate program<\/a><\/h2>\n<\/div>\n\n
\n\"AI<\/a>\n\n\n\n
Business<\/a> The Story Special<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

AI fuels Buzzebees growth, defying market trends<\/a><\/h2>\n<\/div>\n\n
\n\"Central<\/a>\n\n\n\n
The Story Special<\/a> Business<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

Central and Italy join forces for grand ‘Dolce Italia 2025’ lifestyle event<\/a><\/h2>\n<\/div>\n\n
\n\"\u2018Chinese<\/a>\n\n\n\n
Business<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

‘Chinese media users’ Thailand’s next big spenders<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Marketing<\/h2>\n\n\n\nReadmore<\/span>\n<\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n
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\n\"Tellscore\u2019s<\/a>\n\n\n\n
Marketing<\/a> Business<\/a> The Story Special<\/a><\/span><\/div>\n\n\n\n

Tellscore’s AI ‘Content Score’ turns social signals into business strategy<\/a><\/h2>\n<\/div>\n\n
\n\"Meta<\/a>\n\n\n\n
Marketing<\/a><\/span><\/div>\n\n\n\n

Meta unveils Business AI on Messenger in Thailand<\/a><\/h2>\n<\/div>\n\n
\n\"True<\/a>\n\n\n\n
Business<\/a> The Story Special<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

True unveils \u2018True Alpha Hub\u2019 to capture Gen Alpha<\/a><\/h2>\n<\/div>\n\n
\n\"YouTube,<\/a>\n\n\n\n
Marketing<\/a> The Story Special<\/a> Business<\/a><\/span><\/div>\n\n\n\n

YouTube, Lazada team up to boost Thai creator earnings via Affiliate program<\/a><\/h2>\n<\/div>\n\n
\n\"AI<\/a>\n\n\n\n
Business<\/a> The Story Special<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

AI fuels Buzzebees growth, defying market trends<\/a><\/h2>\n<\/div>\n\n
\n\"Central<\/a>\n\n\n\n
The Story Special<\/a> Business<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

Central and Italy join forces for grand ‘Dolce Italia 2025’ lifestyle event<\/a><\/h2>\n<\/div>\n\n
\n\"\u2018Chinese<\/a>\n\n\n\n
Business<\/a> Marketing<\/a><\/span><\/div>\n\n\n\n

‘Chinese media users’ Thailand’s next big spenders<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Business Strategy<\/h2>\n\n\n\nReadmore<\/span>\n<\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n
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\n\"InsureX<\/a>\n\n\n\n
Business Strategy<\/a> The Story Special<\/a><\/span><\/div>\n\n\n\n

InsureX shifts to Advisory-Led Model, targets THB 10 Billion premium by 2030<\/a><\/h2>\n<\/div>\n\n
\n\"Scoot<\/a>\n\n\n\n
Business Strategy<\/a><\/span><\/div>\n\n\n\n

Scoot leverages fleet agility to navigate volatile skies<\/a><\/h2>\n<\/div>\n\n
\n\"HaadThip<\/a>\n\n\n\n
Business Strategy<\/a><\/span><\/div>\n\n\n\n

HaadThip targets 3\u20135% revenue growth in 2026 on new products and glass bottle expansion<\/a><\/h2>\n<\/div>\n\n
\n\"Singha<\/a>\n\n\n\n
The Story Special<\/a> Business Strategy<\/a><\/span><\/div>\n\n\n\n

Singha Estate sets 2026 strategy targeting THB 14 bBillion revenue<\/a><\/h2>\n<\/div>\n\n
\n\"SYNNEX<\/a>\n\n\n\n
Business<\/a> Business Strategy<\/a><\/span><\/div>\n\n\n\n

SYNNEX unveils 2026 strategy: Transforming into a \u2018Technology Empowerment Partner\u2019<\/a><\/h2>\n<\/div>\n\n
\n\"ITD<\/a>\n\n\n\n
Business<\/a> Business Strategy<\/a><\/span><\/div>\n\n\n\n

ITD Unveils 2026 Roadmap: Scaling Thai trade via \u20183I\u2019 strategy and AI<\/a><\/h2>\n<\/div>\n\n
\n\"Ant<\/a>\n\n\n\n
Business<\/a> The Story Special<\/a> Business Strategy<\/a><\/span><\/div>\n\n\n\n

Ant International powers 2 billion transactions, Scaling FinAI for global SME growth<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Finance<\/h2>\n\n\n\nReadmore<\/span>\n<\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n
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\n\"Thailand\u2019s<\/a>\n\n\n\n
Finance<\/a><\/span><\/div>\n\n\n\n

Thailand\u2019s first virtual bank to launch with focus on financial inclusion<\/a><\/h2>\n<\/div>\n\n
\n\"SCBX<\/a>\n\n\n\n
Finance<\/a><\/span><\/div>\n\n\n\n

SCBX leads regional digital finance, driving real-world tokenization<\/a><\/h2>\n<\/div>\n\n
\n\"Thailand<\/a>\n\n\n\n
Finance<\/a><\/span><\/div>\n\n\n\n

Thailand grants first virtual bank license to KTB, AIS, OR Venture<\/a><\/h2>\n<\/div>\n\n
\n\"SCBX<\/a>\n\n\n\n
Finance<\/a><\/span><\/div>\n\n\n\n

SCBX to outline digital infrastructure plans at SEABW 2026<\/a><\/h2>\n<\/div>\n\n
\n\"Krungsri<\/a>\n\n\n\n
Finance<\/a><\/span><\/div>\n\n\n\n

Krungsri to acquire CIMB Thai subsidiaries\u2019 auto loan portfolios<\/a><\/h2>\n<\/div>\n\n
\n\"SCBX<\/a>\n\n\n\n
The Story Special<\/a> Finance<\/a><\/span><\/div>\n\n\n\n

SCBX unit PointX partners with Expedia to expand loyalty point utility<\/a><\/h2>\n<\/div>\n\n
\n\"KBank<\/a>\n\n\n\n
Finance<\/a><\/span><\/div>\n\n\n\n

KBank unveils digital asset roadmap at Money20\/20<\/a><\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Leadership<\/h2>\n\n\n\nReadmore<\/span>\n<\/path>\n<\/svg><\/span><\/a>\n<\/div>\n\n\n\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21 Acceleration\/Incubation Investment Movement HIGHLIGHTS OF THE WEEK LATEST Readmore Marketing Readmore Business Strategy Readmore Finance Readmore Leadership Readmore<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-170103","page","type-page","status-publish","hentry"],"yoast_head":"\nBusiness - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21 Acceleration\/Incubation Investment Movement HIGHLIGHTS OF THE WEEK LATEST Readmore Marketing Readmore Business Strategy Readmore Finance Readmore Leadership Readmore\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thestorythailand.com\/en\/business\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Thailand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryThailand\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T13:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/06\/sample-logo-2-colorS-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryThai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/business\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/business\\\/\",\"name\":\"Business - 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