{"id":101245,"date":"2023-05-29T19:43:37","date_gmt":"2023-05-29T12:43:37","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=101245"},"modified":"2023-05-29T19:53:41","modified_gmt":"2023-05-29T12:53:41","slug":"grab-launching-amazing-thailand-travel-confidently-with-grab-campaign","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/grab-launching-amazing-thailand-travel-confidently-with-grab-campaign\/","title":{"rendered":"Grab launching &#8220;Amazing Thailand, Travel Confidently with Grab&#8221; campaign"},"content":{"rendered":"\n<p>Grab Thailand in partnership with the Tourism Authority of Thailand (TAT) today announced the launch of the &#8220;Amazing Thailand, Travel confidently with Grab&#8221; campaign, aiming at promoting Thai tourism among local and foreign tourists as well as boosting the economy through promotional and engagement activities and elevating travel experiences with Grab mobility service. The campaign highlights three key activities including the launch of Grab &amp; Go tourist guidebook; the development of an online training course for Grab driver-partners t0 be \u201cSuper Host\u201d for travelers in Thailand; and consumer engagement&nbsp; activity to win prizes and discounts from Grab services.&nbsp;<\/p>\n\n\n\n<p><strong>Worachat Luxkanalode<\/strong>, Country Head of Grab Thailand, said, &#8220;Elevating the quality and standards of our mobility service in support of tourism promotion is one of our missions. Grab\u2019s ride-hailing service has been popular among travelers, particularly with foreign tourists, due to the application\u2019s convenience, safety, and price transparency.&nbsp; The number of our foreign users grew by 25%<sup>2<\/sup> in the first quarter this year, compared to the previous quarter.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cTo support the tourism industry in Thailand, Grab has collaborated with TAT in various initiatives including the launch of the \u2018Amazing Thailand, Travel confidently with Grab\u2019 campaign to promote key tourist destinations while enhancing the service standards and our driver-partners qualities to become \u2018Super Host\u2019 to welcome the tourists&#8221;&nbsp;<\/p>\n\n\n\n<p>The &#8220;Amazing Thailand, Travel confidently with Grab &#8221; campaign comprises 3 key initiatives namely:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The launch of Grab &amp; Go tourist guidebook:<\/strong> The travel guide compiles a selection of tourist destinations, restaurants, festivals, and exciting activities that tourists should not miss across 4 major cities namely Bangkok, Pattaya, Chiang Mai, and Phuket. This comes in 2 versions, English and Chinese languages. Foreign tourists can find the guide book in GrabCar Premium service, or various&nbsp; travel destinations such as hotels, restaurants, and TAT\u2019s alliances. The e-guidebook is also available for download at&nbsp; <a href=\"http:\/\/www.grab.com\/th\/campaign\/travel-guidebook-2023\/\">www.grab.com\/th\/campaign\/travel-guidebook-2023\/<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>The development of \u201cSuper Host\u201d online training course for Grab driver-partners: <\/strong>As part of the <a href=\"https:\/\/www.grabdriverth.com\/grabacademy-home\">GrabAcademy<\/a> learning platform for our partners, the course features knowledge shared by an expert from TAT. This will educate and provide guidance to GrabTaxi and GrabCar driver-partners as the frontliners of the country, to better serve tourists and&nbsp; introduce them to the tourist attractions.<\/li>\n\n\n\n<li><strong>Consumer engagement activity called \u201cTravel Confidently with Grab\u201d to win a trip<\/strong> to Phuket and many prizes, along with discounts on Grab services:&nbsp; The activity encourages local travelers to go traveling and share photographs of their travel experiences in Thailand with the activity\u2019s hashtag on <a href=\"https:\/\/www.facebook.com\/GrabTH\">GrabTH\u2019s<\/a> Official Facebook.&nbsp; Participants will stand a chance to win a round-trip to Phuket for 2 and a 2-night accommodation worth THB 50,000 in total, or other prizes such as a SmartWatch, travel luggage, and discounts from Grab services. The activity runs from June 5 &#8211; 30, 2023. <br><br>In addition to this, Grab offers discounts for JustGrab, GrabCar, and Grab Electric VIP Taxi services users. By simply entering the \u201cNEWTRAVEL\u201d promo code,&nbsp; new user will get a maximum discount of up to THB 100, while existing users will get up to THB 80 discount when using the \u201cTRAVEL\u201d promo code. Besides, the user can enjoy a 15% discount on GrabFood and GrabMark services<sup>3<\/sup> after taking a ride, from June 1 \u2013 July 15, 2023.<\/li>\n<\/ol>\n\n\n\n<p><strong>Nithee Seeprae<\/strong>, Deputy Governor for Digitalization, Research and Development, Tourism Authority of Thailand (TAT), said, &#8220;We have seen an exponential rise in foreign tourists after Thailand\u2019s borders fully reopened. Since the beginning of the year until now, the number of foreign tourists have reached an impressive statistic of 9.9 million visitors, generating more than THB 400 billion in revenue for the country.<sup>1<\/sup> We forecast an increase of up to 25-30 million visitors to Thailand within this year which would generate up to THB 1.5 trillion in income, combined with 880 billion from domestic tourism, resulting a total of THB 2.38 trillion by the end of this year.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cTAT will continue to drive tourism for both domestic and international markets to ensure full recovery of the Thai tourism industry as per set targets in regards to income and qualitative changes. To continue creating the \u2018Meaningful Travel\u2019, TAT will also emphasize on upgrading the supply chain to align with experiential tourism to uplift Thailand as the ultimate tourist destination with memorable experiences. Therefore, we have collaborated with partners from all sectors including Grab Thailand, Thailand\u2019s No.1 ride-hailing service platform, to organize this mid-year campaign to promote Thai tourism and enable tourists to travel with confidence.\u201d&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/24\/05\/2023\/100613\/\">TCP Group demonstrates its leadership in Asia\u2019s F&amp;B sector at THAIFEX 2023<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/18\/05\/2023\/100079\/\">Japan-Thailand startup summit AGRITECH BRIDGE 2023 kicks off<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grab Thailand in partnership with the Tourism Authority of Thailand (TAT) today announced the launch of the &#8220;Amazing Thailand, Travel confidently with Grab&#8221; 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