The Story Thailand<\/em>.<\/p>\n\n\n\nAppsynth is considering fund-raising \u2013 possibly a series A first significant round of venture capital financing \u2013 for the company\u2019s international expansion, according to the 38-year-old CEO.<\/p>\n\n\n\n
\u201cWe’re looking at the possibility of building our platform around open innovation. This is one area that we would probably need to raise some funds. Another is that if we’re interested in becoming real partners with clients, that means we might need to also invest in some of those businesses. \u2026 We need to look at fund-raising if we want to do it at a large enough scale,\u201d Gallagher said.<\/p>\n\n\n\n
According to him, his company currently has no outside investment. \u201c100% of our shares are held by current employees,\u201d he said.<\/p>\n\n\n\n
\u2018Serious investment\u2019 in IP<\/h3>\n\n\n\n
Appsynth\u2019s external valuation is over 500 million baht, according to the CEO. He said his company is looking for 100 million baht in funding for \u201ca serious investment\u201d in its intellectual property (IP) expansion project. And he was convinced that it would take a year and a half for the project to start generating revenue on its own. <\/p>\n\n\n\n
\u201cBut it really depends on the ideas, and there are a few different ideas we’re exploring. \u2026 What would be valuable is something that could enable us to do our service better, faster, or differently,\u201d Gallagher said.<\/p>\n\n\n\n
For him, super apps are a recurring theme and a trend. \u201cWithin that open innovation, we find a very interesting area which at the moment we don’t see any platform that is really enabling this, especially not in this market. Even globally, there’s not really anyone that’s being that middle layer between the different third parties and the potential super apps.\u201d<\/p>\n\n\n\n
He views this as \u201cone area of opportunity\u201d for Appsynth. \u201cWe have very specific ideas on what we could be doing for that. But just now [we\u2019re] deciding what’s the right starting point. We want to do it with one or two clients in mind.\u201d<\/p>\n\n\n\n
\u201cWe have the perfect opportunity to validate right now without actually building anything, by pre-selling and getting those partners on board. We’re starting to have some conversations on what their vision of the super app will be and what kind of role we can play in them.\u201d <\/p>\n\n\n\n
Making moves carefully<\/h3>\n\n\n\n
When asked about the plan\u2019s timeline, the CEO said: \u201cWe would be looking to validate this year and start to build next year. Some of the things we’re already working on can potentially progress to IP.\u201d<\/p>\n\n\n\n
However, he added that such a move would be taken carefully. \u201cWe don’t want to jump into it. From the client\u2019s experience, jumping in and building the wrong thing is not the way to go. We’re making sure that we’re careful with all of our planning and validation before we jump in.\u201d<\/p>\n\n\n\n
The CEO said that Appsynth would continue to be a consultancy in its \u201cnew chapter\u201d while the company is \u201ctrying to be IP enabled\u201d.<\/p>\n\n\n\n
\u201cWe can deliver our services in a different way. We are looking to be like an ecosystem enabler \u2013 helping big brands enable open innovation so that they can build their own ecosystems,\u201d he said.<\/p>\n\n\n\n
A fast-growing tech firm<\/h3>\n\n\n\n
His 13-year-old company has a team of 150, but Gallagher prefers to describe it as a start-up. <\/p>\n\n\n\n
\u201cWe have that startup mentality. For every product we\u2019re creating a new business for a client, that\u2019s a startup. We\u2019re in startup mode. We\u2019re helping clients get into startup mode, validating as quickly as possible,\u201d he said.<\/p>\n\n\n\n
\u201cEverything we do is very much still in the way of startups. Now we\u2019re 150 people and we\u2019ve existed for 13 years. By some people\u2019s definition, that might not be a startup, but I still think the culture is that of a startup.\u201d<\/p>\n\n\n\n
According to its website, Appsynth\u2019s clients include many companies that are market leaders in Thailand and elsewhere, including True Corp, SCG, Line, 7-Eleven, Toyota, Bayer, HSBC, and Frasers Property.<\/p>\n\n\n\n
Appsynth \u2013 which is headquartered in Bangkok with offices in Singapore and London \u2013 is one of the fastest-growing tech firms in the Asia-Pacific, according to the Financial Times\u2019 annual ranking of high-growth companies. <\/p>\n\n\n\n
It is ranked second among Thai companies and 153rd overall in the region. Appsynth is the number one Thai firm and among the top 10 in Southeast Asia in the IT and software category. <\/p>\n\n\n\n
According to the Financial Times, Appsynth posted annual revenue of US$9.96 million (344.6 million baht) in 2021, up from $2.21 million (76.4 million baht) in 2018, representing a growth of 370%.<\/p>\n\n\n\n
Hailing from UK 15 years ago<\/h3>\n\n\n\n
Gallagher, who has lived in Thailand for 15 years, hails from the United Kingdom. He moved to Thailand in 2008 at the age of 23 without knowing anyone here.<\/p>\n\n\n\n
\u201cI had only been here briefly as a tourist, but I found it an exciting place. The business I was working in had an office in Kuala Lumpur, so I had been doing some business with Asia and I felt it was a place I wanted to spend more time,\u201d he said. <\/p>\n\n\n\n
\u201cI had never imagined back then that I would still be here 15 years later. But I saw that it was an exciting economy.\u201d<\/p>\n\n\n\n
After years of living in Thailand, Gallagher said he realised that the country is \u201cactually very ahead of the curve in a lot of consumer adoption of technology\u201d.<\/p>\n\n\n\n
His initial business plan was to build a startup in Thailand without necessarily focusing on the country as a market while trying to find customers elsewhere.<\/p>\n\n\n\n
\u201cBut the more I learned about the market, I actually thought that there was a real opportunity to focus here, not just to be based here. [We] make Thailand the key focus for our business,\u201d said the CEO. <\/p>\n\n\n\n
Encounter with digital disruption<\/h3>\n\n\n\n
Gallagher said that his background was in the music industry before his shift to the technology sector. <\/p>\n\n\n\n
\u201cWhen I was 18, I founded my first business, which was a record label [based in London]. So, I didn’t go to university. I decided to learn business by doing and didn’t really have much theory or background. So, I made a lot of mistakes along the way.\u201d<\/p>\n\n\n\n
That was a time when the music industry started to suffer from digital disruption. \u201cThis was a time when there was Napster and Pirate Bay kind of illegal downloads and file sharing going on. There were not yet services like Spotify and legal streaming services, so it was a very challenging time to make a financially sustainable business. But it showed me how digital was really changing and disrupting industries in very fast ways.\u201d<\/p>\n\n\n\n
It was an \u201ceye-opener\u201d for him about the power of digital technology. <\/p>\n\n\n\n
Later he became the head of music at a mobile content distributor based in London. \u201cWe would work with all of the big record labels and distribute their music to telcos. Back then the only way to get music on your phone was to download through your operator. Again, this industry was disrupted a couple of years later,\u201d Gallagher said.<\/p>\n\n\n\n
When the revolutionary iPhone smartphone came out in 2007, people no longer downloaded music from their telcos and this whole business died.<\/p>\n\n\n\n
\u201cAs the App Store launched, I saw that this was the future. Being involved in mobile at the time, I decided that was really the area that I wanted to focus,\u201d Gallagher told The Story Thailand<\/em>.<\/p>\n\n\n\nShortly after moving to Thailand, he studied an online MBA program in 2008 without having a bachelor\u2019s degree. <\/p>\n\n\n\n
\u201cI’d skipped university, but I still felt after doing that first startup there was some theory that would be useful to support that experience. The university recognised my experience as a startup founder, and they allowed me to jump onto the MBA program,\u201d the Appsynth CEO said. <\/p>\n\n\n\n
\u201cI wrote my thesis on starting an app business in Asia. And as soon as I finished it, I founded Appsynth.\u201d<\/p>\n\n\n\n
After one and a half years of study, Gallagher obtained his master\u2019s degree in business administration from the University of Liverpool, UK, in 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"
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