{"id":102832,"date":"2023-06-12T16:43:58","date_gmt":"2023-06-12T09:43:58","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=102832"},"modified":"2023-06-12T16:44:05","modified_gmt":"2023-06-12T09:44:05","slug":"uob-with-true-digital-to-leverage-ai-and-analytics-to-enhance-digital-banking-services","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/uob-with-true-digital-to-leverage-ai-and-analytics-to-enhance-digital-banking-services\/","title":{"rendered":"UOB with True Digital to leverage AI and analytics to enhance digital banking services"},"content":{"rendered":"\n<p>UOB Thailand signed a partnership agreement with True Digital today, to leverage AI and analytics technology to complement UOB\u2019s credit risk analysis and enhance approval process for TMRW credit card customers who are young professionals that recently joined the workforce.<\/p>\n\n\n\n<p>Young professionals in their first jobs may not have sufficient financial track records to apply for credit cards. Through this partnership, the UOB TMRW app, the Bank\u2019s all-in-one app built around the customer and powered by leading technologies such as data analytics, Artificial Intelligence (AI) and machine learning models, can tap on True Digital\u2019s \u201cInsight Analytics\u201d service to enhance the efficiency of UOB\u2019s financial services.<\/p>\n\n\n\n<p> This analytics capability can provide insights on alternative data, to enable the Bank to have a better understanding of applicants\u2019 financial stability and resilience and assess credit risks other than relying on their financial track records.<\/p>\n\n\n\n<p>With this new capability, the Bank can further develop its UOB TMRW app\u2019s competitive edge by tapping on these alternative data for product offerings to digitally serve these underserved group of young customers. By drawing on such data, this will also help the Bank to mitigate risks while providing customers with access to personal credit that is suitable for their needs.<\/p>\n\n\n\n<p><strong>Yuttachai Teyarachakul<\/strong>, Head of Personal Financial Services, UOB Thailand said, \u201cThrough the development of AI-driven UOB TMRW digital banking app, UOB Thailand strives to provide the most relevant and personalised services for our digital banking customers. This partnership with True Digital complements our continued efforts in strengthening our digital capabilities and enables us to better serve the unique needs of each customer.\u201d<\/p>\n\n\n\n<p><strong>Natwut Amornvivat<\/strong>, Chairman of the Board, True Digital Group Co., Ltd., said \u201cThe collaboration between True Digital and UOB is aligned with our business concept that emphasises the use of data analytics to create value for customers. True Analytics\u2019 \u201cInsight Analytics\u201d service incorporates our expertise in data analytics and AI for smart analytical capabilities and are operating with strict compliance under Personal Data Protection Act, to collate lifestyle and payment insights through our True Analytics platform that can complement UOB\u2019s current capabilities to provide financial services that can best address their customers\u2019 needs. At the same time, this will help to bridge the gap and provide more opportunities for people who may not be able to access banking services.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/08\/06\/2023\/102380\/\">Thailand\u2019s tablet market recorded 3.3% YoY growth in 1Q23, Says IDC<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/08\/06\/2023\/102394\/\">Kaspersky announces the launch of its new and reimagined consumer product portfolio in Thailand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UOB Thailand signed a partnership agreement with True Digital today, to leverage AI and analytics technology to complement UOB\u2019s credit risk analysis<\/p>\n","protected":false},"author":8,"featured_media":102844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[18213,19477,19478],"class_list":["post-102832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-uob-thailand","tag-true-digital","tag-ai-and-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UOB with True Digital to leverage AI and analytics to enhance digital banking services<\/title>\n<meta name=\"description\" content=\"UOB Thailand signed a partnership agreement with True Digital today, to leverage AI and analytics technology to complement UOB\u2019s credit risk analysis and enhance approval process for TMRW credit card\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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