{"id":112941,"date":"2023-10-05T15:36:47","date_gmt":"2023-10-05T08:36:47","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=112941"},"modified":"2023-10-05T15:40:35","modified_gmt":"2023-10-05T08:40:35","slug":"central-pattana-joining-hands-with-pokemon-to-launch-the-great-celebration-2024","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/central-pattana-joining-hands-with-pokemon-to-launch-the-great-celebration-2024\/","title":{"rendered":"Central Pattana joining hands with Pok\u00e9mon to launch \u2018The Great Celebration 2024\u2019"},"content":{"rendered":"\n<p>Central Pattana plc,\u00a0is joining hands with global brand character\u00a0\u2018Pok\u00e9mon\u2019\u00a0to create \u2018The World of Pok\u00e9mon\u2019, with total\u00a0investment of 600\u00a0million baht to launch \u2018The Great Celebration 2024\u2019 and create three\u00a0major sensational co-creations with world-class partners, global platforms and major national music labels. <\/p>\n\n\n\n<p>With all three co-creations, Central Pattana is ready to move forward to stimulate the economy and spur tourism in the 4<sup>th<\/sup>\u00a0quarter, ensuring that Central shopping centers become a global destination for happy festive celebrations. This highlights Thailand\u2019s reputation as the \u2018Best Holiday Destination\u2019 for people from around the world.\u00a0&#8216;The Great Celebration 2024&#8217; campaign runs from 1 November 2023 to 7 January 2024 and is expected to increase customer traffic by more than 25-30% nationwide.<\/p>\n\n\n\n<p><strong>Dr. Nattakit Tangpoonsinthana<\/strong>, Chief Marketing Officer for Central Pattana plc, said: \u201cWe would like to ensure that Thailand becomes the &#8216;Best Holiday Destination&#8217; for people from around the world with our Central shopping centers as a global destination for happy festive celebrations. Every year, we hold global events and bring world-class characters for Thai people to experience up close. With over 600 million baht in investment for year-end campaign, we are also bringing the world-popular Pok\u00e9mon, a global brand character from Japan, to create great happiness in Southeast Asia in \u2018The Great Celebration 2024\u2019 campaign. We will make sure to bring happy global events packed with fun activities throughout the 4th quarter of Thailand\u2019s peak season. This is to highlight Thailand\u2019s reputation as a world-class landmark that everyone wants to visit and join the celebrations at the end of the year.\u201d<\/p>\n\n\n\n<p><strong>Becoming no.1 with\u00a0strategy of \u2018Co-creating World Happiness\u2019 to create world-class fun and entertainment at the end of the year, including<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-collection.jpg\" alt=\"Pok\u00e9mon Collab Collection\" class=\"wp-image-112944\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-collection.jpg 700w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-collection-300x169.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-collection-150x84.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-collection-696x392.jpg 696w\" \/><\/figure>\n\n\n\n<p><strong>1<\/strong><strong>.<\/strong>&nbsp;<strong>&nbsp;Co<\/strong><strong>&#8211;<\/strong><strong>creation Global Partner &#8211; joining hands with global partner<\/strong><strong>&nbsp;<\/strong><strong>\u2018The Pok\u00e9mon Company\u2019&nbsp;<\/strong>to establish the sensational&nbsp;\u2018Pok\u00e9mon Outbreak Takeover\u2019, the largest event in Southeast Asia, where Pok\u00e9mon brings happiness throughout Thailand with the \u2018Journey of Joy Decorations\u2019 at 39 branches nationwide. Discover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For the first time in Thailand a giant 15-meter-high\u00a0inflatable Pikachu in front of centralwOrld, comparable to a 3-story building in height<\/li>\n\n\n\n<li>38 Pikachu Thunderbolt Christmas trees that\u00a0shine lights of happiness<\/li>\n\n\n\n<li>Pok\u00e9mon Collab Collections from leading brands such as\u00a0RAVIPA, goodgoods, GussDamnGood, Pacamara and Spaghetti Factory<\/li>\n\n\n\n<li>All Pok\u00e9mon fans and collectors \u2013 don\u2019t miss out on\u00a0the super cute Happy Holidays special collection of<strong>\u00a0<\/strong>Pok\u00e9mon, super cute designs and items licensed from Japan.\u00a0Special collections to Central Pattana only, such as 2-in-1 pillow blanket, tumbler, travel bag set, and keychain<\/li>\n<\/ul>\n\n\n\n<p>Special promotions from\u00a0Pok\u00e9mon and Central Pattana:\u00a0<strong>Trip to Japan and Pok\u00e9mon Center with Pok\u00e9mon Center Voucher<\/strong>\u00a0(two tickets per prize, ten prizes in total) and an important\u00a0<strong>\u2018Central Life X Catching Happiness Mission\u2019<\/strong>\u00a0for members who collect the highest points of the week &#8211; get a free Pok\u00e9mon doll set from Japan.<\/p>\n\n\n\n<p><strong>2<\/strong><strong>.&nbsp;&nbsp;<\/strong><strong>Co<\/strong><strong>&#8211;<\/strong><strong>creation Music Marketing<\/strong><strong>&nbsp;<\/strong>&#8211; creating an emotional connection through newly-composed songs to give away happiness and share impressive moments during the festive season.&nbsp;The music production is supervised by&nbsp;Mr. Panot Khunprasert or \u2018Not GETSUNOVA\u2019 in collaboration with&nbsp;five-member girl group \u2018VIIS\u2019 from G&#8217;NEST under&nbsp;GMM MUSIC for the songs and&nbsp;music videos, which also includes special actors from popular series. The music videos will be launched on 1<sup>st<\/sup>&nbsp;November, the first day of \u2018The Great Celebration 2024\u2019 campaign.<\/p>\n\n\n\n<p>This helps to put forward Thailand\u2019s soft power and supports artists from the new generation of pop to enter the world stage, following government policy.<\/p>\n\n\n\n<p><strong>3<\/strong><strong>.&nbsp;<\/strong><strong>Co<\/strong><strong>&#8211;<\/strong><strong>creation O2O festive campaign<\/strong>&nbsp;<strong>on global platforms Meta and TikTok<\/strong>&nbsp;to meet the&nbsp;functional part (rewards and challenges)&nbsp;and emotional value (fun and&nbsp;new experiences),&nbsp;and a chance to win very special prizes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborating with Meta to create a campaign that drives O2O experiences through the most challenging AR filter gamification on the platforms Facebook\/Instagram of Central Pattana; win prizes through the Central Life X application<\/li>\n\n\n\n<li>Joining hands with TIKTOK to create more from\u00a0music marketing such as collaborations with\u00a0content creators in\u00a0simple hashtag challenges; stay tuned for more details<\/li>\n<\/ul>\n\n\n\n<p>Bangkok is rated as the most visited city in the world via the website: Travelness.com and according to the Tourism Authority of Thailand, it is expected that by the end of 2023, no fewer than 25&nbsp;million tourists will have entered Thailand. The latest figures found 19&nbsp;million tourists have entered Thailand, generating income of approximately 800&nbsp;billion baht, which meets the set target. Thailand\u2019s top five tourist nationals are from Malaysia (3&nbsp;million people), China (2.3&nbsp;million people), South Korea\/India (1&nbsp;million people each) and Russia (960,000&nbsp;people). It is expected that customer traffic for our shopping centers will increase by approximately 25-30%&nbsp;during the end of year celebrations campaign.<\/p>\n\n\n\n<p>\u201cDuring the year, we have created world-class happiness experiences that have helped drive the national economy and the 4th quarter is the last part of the curve for several festive celebrations. The Christmas tree lighting event in front of centralwOrld marks the beginning of the New Year festival. In addition to centralwOrld, there will be Christmas trees featuring \u2018Cultural Identity\u2019 in four of our branches: 1)\u00a0<strong>Central Chiangrai\u00a0<\/strong>&#8211; Doi Tung&#8217;s Mok Panwa Christmas tree with the identities of six tribes, 2)\u00a0<strong>Central Westville<\/strong>\u00a0&#8211; a new landmark Christmas tree in the Ratchaphruek area, woven from natural bamboo &#8211; the first and only in Thailand<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024.jpg\" alt=\"Central Pattana x Pok\u00e9mon The Great Celebration 2024\" class=\"wp-image-112942\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024.jpg 700w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-300x169.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-150x84.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2023\/10\/Central-Pattana-x-Pokemon-The-Great-Celebration-2024-696x392.jpg 696w\" \/><\/figure>\n\n\n\n<p>3)\u00a0<strong>Central Nakhon Si Thammarat<\/strong>\u00a0\u2013 joining with the TAT to create \u2018Mahanakhon Light &amp; Sound\u2019, illustrating the way of life of the people of Nakhon Si Thammarat through decorations in the shape of rubber cups and with Kranok patterns from the folk art of Manorah, and 4) <strong>Central Chaengwattana,\u00a0<\/strong>which brings\u00a0 Koh Kret pottery made by Nonthaburi craftsmen assembled into a 5-meter high Christmas tree.\u00a0Meanwhile, Central shopping centers nationwide will host their grand Christmas markets, which bring together over one million gifts\u00a0presented in an overseas vibe for the \u2018Top 10\u00a0Best Christmas Destinations in the World\u2019.\u00a0End your year wonderfully at the global countdown event at centralwOrld, the Times Square of Asia and Thailand\u2019s best world-class entertainment countdown,\u201d said Dr. Nattakit.<\/p>\n\n\n\n<p>Pok\u00e9mon\u00a0is a global brand character originating in 1996.\u00a0Pok\u00e9mon has won the hearts of people all over the world in Europe, Asia, and America for more than 27\u00a0years, with cute and cool characters that reach all genders and ages through a variety of activities such as\u00a0<a>Pok\u00e9mon Trading Card Game, Pok\u00e9mon Scarlet and Pok\u00e9mon Violet, Pok\u00e9mon Unite and Pok\u00e9mon GO<\/a>. In 2016, Pok\u00e9mon made historic success from the launch of &#8216;Pok\u00e9mon GO&#8217; with\u00a01billion downloads worldwide &#8211; a game that allows Pok\u00e9mon Trainers to go through super fun adventures on their smartphones. This collaboration will bring the beloved Pok\u00e9mon characters to Thai people and tourists to experience up close by transforming Central chopping centers across the country into \u2018The World of Pok\u00e9mon\u2019.<\/p>\n\n\n\n<p><strong>Susumu Fukunaga<\/strong>, Corporate Officer, The Pok\u00e9mon Company, said:\u00a0\u201cIn the past, Pok\u00e9mon has collaborated with Central Pattana several times. This time, I truly hope that the collaboration between Pok\u00e9mon and Central Pattana, will excite everyone and generate anticipation, offering happiness and memorable experiences during the festive season at the end of the year.\u00a0Thai fans can meet special features and key highlights such as, POK\u00c9GENIC, or simply called Photospot for taking photos with Pok\u00e9mon, will be held at all 36 Central branches., Pok\u00e9mon Christmas trees at all 38 Central branches, parade and dance show from Pikachu at Central World and Meet &amp; Greet at all branches of Central Shopping Center. Special! First time in Thailand with Play Pok\u00e9mon Space or Pop-up space in 6 branches to introduce various Pok\u00e9mon games. There are also many Pok\u00e9mon merchandise campaigns that everyone can own.\u201d<\/p>\n\n\n\n<p>Discover the great campaign and gift festival at the end of the year, highlighting our shopping centers as a \u2018Happiness Landmark\u2019 in \u2018The Great Celebration 2024\u2019 campaign. Enjoy the biggest celebration experience overflowing with happiness at Central shopping centers throughout Thailand from 1 November 2023 to 7 January 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/05\/10\/2023\/112906\/\">Zoomtopia 2023: One platform delivering limitless human connection<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/26\/09\/2023\/111909\/\">Amazon\u2019s AI move \u2013 why you need AI investments as race speeds up<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/05\/10\/2023\/112908\/\">GAME DOSI releases its next global title \u2018SWEET MONSTER GUARDIANS\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Central Pattana plc,\u00a0is joining hands with global brand character\u00a0\u2018Pok\u00e9mon\u2019\u00a0to create \u2018The World of Pok\u00e9mon\u2019<\/p>\n","protected":false},"author":8,"featured_media":112946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,13941],"tags":[11632,21794,21795],"class_list":["post-112941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-marketing","tag-central-pattana","tag-pokemon-2","tag-the-great-celebration-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Central Pattana joining hands with Pok\u00e9mon to launch \u2018The Great Celebration 2024\u2019<\/title>\n<meta name=\"description\" content=\"Central Pattana plc,\u00a0is joining hands with global brand character\u00a0\u2018Pok\u00e9mon\u2019\u00a0to create \u2018The World of Pok\u00e9mon\u2019, with total\u00a0investment of 600\u00a0million baht to launch \u2018The Great 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