{"id":11941,"date":"2021-01-27T01:27:55","date_gmt":"2021-01-26T18:27:55","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=11941"},"modified":"2021-01-27T01:28:02","modified_gmt":"2021-01-26T18:28:02","slug":"taboola-is-to-become-nyse-listed","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/taboola-is-to-become-nyse-listed\/","title":{"rendered":"Taboola is to become NYSE listed"},"content":{"rendered":"\n<p>Taboola is to become NYSE listed at an Implied $2.6 billion valuation via a Merger with ION Acquisition Corp. 1 Ltd.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Total raised to be approximately $545 Million including ION\u2019s proceeds and a PIPE from Fidelity Management &amp; Research Company LLC, Baron Capital Group, funds and accounts managed by BlackRock, Hedosophia, the Federated Hermes Kaufmann Funds and others<\/li><li>Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC, with $259 million in trust<\/li><li>Taboola has also secured approximately $285 million in primary and secondary PIPE financing from institutional investors, including funds affiliated with ION and funds affiliated with Phoenix Insurance, that have committed to fund more than 20% of the PIPE<\/li><li>Top tier institutional investors are anchoring the PIPE including Fidelity Management &amp; Research Company LLC, Baron Capital Group, funds and accounts managed by BlackRock, Hedosophia, the Federated Hermes Kaufmann Funds and others<\/li><li>Exor Seeds, the venture arm of Exor (holding company controlled by the Agnelli family) is joining the PIPE as Taboola envisions distributing personalized content into mobility platforms<\/li><li>Taboola is focused on providing Open Web digital properties (including websites, devices, TV apps and mobile apps that sit outside of walled gardens) with the infrastructure they need to build, grow and monetize their online activities<\/li><li>The transaction implies a pro forma valuation of approximately $2.6 billion for Taboola and Taboola expects to have $600 million of cash and cash equivalents on its balance sheet at closing<\/li><li>In 2021 Taboola plans to invest more than $100 million in R&amp;D growth initiatives including AI, eCommerce, TV, and device manufacturers<\/li><li>As part of its presentations to the PIPE investors, for 2020 Taboola projected* it would achieve approximately $1.2 billion of Revenues, over $375 million of ex-TAC Revenues**, approximately $34 million of Operating Income, representing approximately 3% of Revenues, and over $100 million of Adjusted EBITDA**, representing approximately 27%** of ex-TAC Revenues<\/li><li>Prior to this transaction Taboola raised $160 million and had approximately $240 million of cash and cash equivalents on its balance sheet as of December 31, 2020<\/li><li>Taboola\u2019s recommendation platform, powered by advanced AI algorithms, provides over 1 trillion recommendations a month to approximately 500 million daily active users<\/li><li>Most members of Taboola\u2019s senior management team have been together for almost a decade<\/li><li>Transaction expected to close in Q2 of 2021<\/li><\/ul>\n\n\n\n<p>Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has entered into a definitive merger agreement with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a special purpose acquisition company. The combined company will operate under the Taboola name and will trade on the NYSE under the new symbol \u201cTBLA\u201d. The transaction is expected to close in Q2 of 2021.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/21\/01\/2021\/11556\/\" target=\"_blank\">KBank\u2019s Beacon VC pours funds into Robowealth<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/29\/12\/2020\/10278\/\" target=\"_blank\">A mission to tell the oldest stories on the newest media<\/a><\/li><\/ul>\n\n\n\n<p>Taboola was founded in 2007 by Adam Singolda, the company\u2019s CEO since inception. The company enables digital property owners to harness the value of AI-driven recommendations and offers advertisers a way to effectively access users in the open web. Taboola surfaces recommendations wherever people spend time outside of the walled gardens, across websites and within offerings from device manufacturers, mobile apps, and games, enabling advertisers to be recommended side-by-side with editorial content, driving significant value.<\/p>\n\n\n\n<p>Taboola\u2019s mission is to power recommendations for the open web and help people discover things they may like. Taboola estimates the highly fragmented advertising market in the open web to be approximately $64 billion in 2020. Taboola\u2019s recommendation platform renders editorial and paid recommendations natively, creating meaningful value to its digital property partners, advertisers and users. As a result, the company believes it has a significant market opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Taboola at scale \u2013 selected highlights:<\/h2>\n\n\n\n<p>More than 9,000 digital properties with long-term, global and exclusive partnerships, including publishers like CNBC, NBC News, Business Insider, The Independent and El Mundo during Q4 2020.<\/p>\n\n\n\n<p>Device manufacturer partnerships, where Taboola brings its publisher partners\u2019 news to consumers.<\/p>\n\n\n\n<p>More than 13,000 advertiser relationships, reaching 516 million daily active users on the Taboola network in a brand safe environment, while using Taboola\u2019s readership data for precision targeting during Q4 2020.<\/p>\n\n\n\n<p>Approximately 500 team members at the end of Q4, supporting research and development and significant investment into its technology stack, which has made Taboola a leader in AI.<\/p>\n\n\n\n<p>\u201cTaboola is embarking on an exciting new journey as a public company, a milestone only made possible by years of trusted partnerships with tens of thousands of digital properties and advertisers who I want to personally thank for believing in Taboola and me for years,\u201d said Adam Singolda, Founder and CEO at Taboola.&nbsp;<\/p>\n\n\n\n<p>\u201cToday, we\u2019re proud of the Taboola team that has made us a ubiquitous presence on the open web and for helping to bring our category-defining technology to market. Aside from our technology and team, Taboola\u2019s success is built on a simple idea \u2013 deliver value to our partners in a way where we only grow if our partners grow, in a true win-win manner. This is in stark contrast to \u2018walled gardens\u2019 of closed ecosystems that don\u2019t always have their partners\u2019 best interests in mind.\u201d<\/p>\n\n\n\n<p>Singolda continued, \u201cAs we move forward, there is immense opportunity for Taboola to continue to be the champion for the open web, and those who do business there. Over the next 10 years I see Taboola growing to power recommendations for anything, such as eCommerce, games, applications, and I see those recommendations everywhere, on every device. They will live on our connected TVs at home, recommending shows people love, as well as in people\u2019s cars surfacing content they love, podcasts, and text-to-audio from the open web. I\u2019m excited to have Gilad Shany join our board and journey, and I\u2019m pleased to welcome the ION family of investors and supporters.\u201d<\/p>\n\n\n\n<p>Gilad Shany, CEO of ION said, \u201cWe believe Taboola is an open web recommendation leader that is well positioned to challenge the walled gardens. We were looking to merge with a global technology leader with Israeli DNA and we found that in Taboola. The combination of long-term partnerships built by the company with thousands of open web digital properties, their direct access to advertisers, massive global reach and proven AI technology, allows Taboola to provide significant value to their partners while also achieving attractive unit economics as the company grows. We are excited to join in the early innings of this growth journey alongside a tenured executive team with a strong track-record of exceptional execution.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taboola is to become NYSE listed at an Implied $2.6 billion valuation via a Merger with ION Acquisition Corp. 1 Ltd.<\/p>\n","protected":false},"author":8,"featured_media":11945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[3803,3804],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-taboola-2","tag-ion-acquisition-corp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taboola is to become NYSE listed - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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