{"id":120972,"date":"2024-01-10T15:20:11","date_gmt":"2024-01-10T08:20:11","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=120972"},"modified":"2024-01-10T15:20:17","modified_gmt":"2024-01-10T08:20:17","slug":"loreal-unveils-airlight-pro-a-breakthrough-professional-grade-hair-drying-at-ces-2024","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/loreal-unveils-airlight-pro-a-breakthrough-professional-grade-hair-drying-at-ces-2024\/","title":{"rendered":"L&#8217;Or\u00e9al unveils Airlight Pro, a breakthrough professional-grade hair drying at CES 2024"},"content":{"rendered":"\n<p>Today at CES\u00a02024, the <a href=\"https:\/\/www.loreal-finance.com\/eng\">L\u2019Or\u00e9al Groupe<\/a> unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the hair with visually smoother and hydrated hair* while also\u00a0drying hair faster<sup>*<\/sup>with optimized heat flow across multiple hair types, and up to 31% less energy consumption*.<\/p>\n\n\n\n<p><strong>Nicolas Hieronimus<\/strong>, CEO of the L\u2019Or\u00e9al Groupe,<strong>\u00a0<\/strong>revealed the <a href=\"https:\/\/www.ces.tech\/\">CES\u00a02024<\/a> Innovation Award-Winning technology anddetailed the company\u2019s strategic investments in Beauty Tech during his opening morning keynote in the Palazzo Ballroom at the Venetian in Las Vegas, Nevada<em>.<\/em><\/p>\n\n\n\n<p>\u201cFor 115 years, L\u2019Or\u00e9al has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfill their individual beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That\u2019s the future of beauty we are aiming to create.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introducing\u00a0AirLight Pro<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/01\/loreal-AirLight-Pro-CES2024-innovation.jpg\" alt=\"\u0e25\u0e2d\u0e23\u0e35\u0e2d\u0e31\u0e25 \u0e01\u0e23\u0e38\u0e4a\u0e1b \u0e40\u0e1b\u0e34\u0e14\u0e15\u0e31\u0e27 AirLight Pro\" class=\"wp-image-120934\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/01\/loreal-AirLight-Pro-CES2024-innovation.jpg 700w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/01\/loreal-AirLight-Pro-CES2024-innovation-300x200.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/01\/loreal-AirLight-Pro-CES2024-innovation-150x100.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/01\/loreal-AirLight-Pro-CES2024-innovation-696x464.jpg 696w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/01\/loreal-AirLight-Pro-CES2024-innovation-630x420.jpg 630w\" \/><\/figure>\n\n\n\n<p>L\u2019Or\u00e9al, a scientific and industry expert in haircare from the cellular level to the fiber for every hair type (curly, straight, and coily), partnered with hardware startup Zuvi to develop and deliver a next-generation hair drying tool for beauty professionals and then to consumers worldwide that focuses on caring for the hair through breakthrough technology.<\/p>\n\n\n\n<p>\u201cZuvi\u2019s mission is to leave the world better than we found it by disrupting technologies and innovating for the future,\u201d said\u00a0<strong>Mingyu\u00a0Wang<\/strong>, Founder and CEO of <a href=\"https:\/\/www.linkedin.com\/company\/zuvilife\">Zuvi.<\/a> \u201cWith our expertise in optics, aerodynamics, and consumer electronics design, we have created an exceptional product. We\u2019re immensely proud of the work we\u2019ve done to date and now to have a partner like L\u2019Or\u00e9al, a company with more than 100 years of expertise in haircare and beauty, to take our products to the next level. Together, we are and will continue to create ground-breaking beauty technologies.\u201d<\/p>\n\n\n\n<p>Applying their patented LightCare\u2122 technology to a blow-dryer, Zuvi developed a first-generation product that uses infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands.<\/p>\n\n\n\n<p>A team of over 100 engineers, designers, hairdressers, and scientists from L\u2019Or\u00e9al\u2019s Research &amp; Innovation Division and Zuvi collaborated on AirLight Pro\u2019s cutting-edge industrial design to develop a professional-grade hair drying tool that breaks through barriers of performance. AirLight Pro delivers up to 33% more hydrated hair, up to 59% visually smoother hair, faster drying times, and an enhanced user experience based on feedback from leading professional stylists. It is also able to deliver up to 31% less energy consumption.<\/p>\n\n\n\n<p>Unlike conventional heating hair dryers with only heating coils, AirLight Pro is equipped\u00a0with\u00a0a special 17-blade, high-speed motor and patented infrared technology powered by tungsten\u2013halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand resulting in smooth, shiny hair.<\/p>\n\n\n\n<p>Tested by L\u2019Or\u00e9al on more than 500 people across multiple hair types, AirLight Pro is designed to adapt to the needs of the individual user. The hardware, firmware, and app work seamlessly to make it possible for every user to customize the settings for their individual needs.<\/p>\n\n\n\n<p>\u201cFor over a decade, L\u2019Or\u00e9al Research and Innovation has been creating a new Beauty Science powered by Technology: Augmented Beauty. Technology that truly answers age-old consumer needs with unparalleled results,\u201d said\u00a0<strong>Barbara Lavernos, Deputy<\/strong> CEO in charge of Research, Innovation and Technology at L\u2019Or\u00e9al. \u201cAirLight Pro, with over 150 patents filed, perfectly embodies this breakthrough in beauty by, for the first time, bringing a solution for drying while caring for the hair as well as the planet.\u201d<\/p>\n\n\n\n<p>L\u2019Or\u00e9al made a minority investment in Zuvi through its corporate venture fund, BOLD Business Opportunities for L\u2019Or\u00e9al Development.<\/p>\n\n\n\n<p>AirLight Pro will be launched in select markets such as the United States and Europe by its salon professional brand, L\u2019Or\u00e9al Professionnel, in 2024 to both beauty professionals and consumers.<\/p>\n\n\n\n<p>\u201cAs the historical brand leader and trusted partner of hairstylists since 1909, L\u2019Or\u00e9al Professionnel has always elevated the professional industry with pioneering innovations,\u201d said\u00a0<strong>Anne Machet<\/strong>, General Manager for L&#8217;Or\u00e9al Professionnel. \u201cWe\u2019re thrilled to partner with Zuvi and invent the new generation of hair dryer. Powered with infrared light, AirLight Pro offers superior professional performance for all hair types, with significantly reduced energy consumption. The new perfect companion for all hairstylists!\u201d<\/p>\n\n\n\n<p>Note:<em>\u00a0Statistics included are based on claim studies conducted on AirLight Pro in the European Union.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/29\/12\/2023\/120704\/\">KBTG mission in 2024: AI-first firm that uses deep tech to build human-first services<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/09\/01\/2024\/120903\/\">Ericsson appoints Anders Rian as Head of Ericsson Thailand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today at CES\u00a02024, the L\u2019Or\u00e9al Groupe unveiled a next-generation hair drying tool designed with professional stylists<\/p>\n","protected":false},"author":8,"featured_media":120974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[23952,23953,23955],"class_list":["post-120972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-loreal-2","tag-airlight-pro-2","tag-professional-grade-hair-drying"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al unveils Airlight Pro, a breakthrough professional-grade hair drying at CES 2024<\/title>\n<meta name=\"description\" content=\"Today at CES\u00a02024, the L\u2019Or\u00e9al Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. 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