{"id":120999,"date":"2024-01-11T11:03:15","date_gmt":"2024-01-11T04:03:15","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=120999"},"modified":"2024-01-11T11:05:15","modified_gmt":"2024-01-11T04:05:15","slug":"nescafe-launches-nescafe-make-your-world-campaign","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/nescafe-launches-nescafe-make-your-world-campaign\/","title":{"rendered":"NESCAF\u00c9 launches \u201cNESCAF\u00c9 Make Your World,\u201d campaign."},"content":{"rendered":"\n

NESCAF\u00c9<\/a>, is marking the New Year by engaging coffee lovers with the launch of the \u201cNESCAF\u00c9 Make Your World,\u201d campaign. The brand\u2019s biggest inspirational campaign in a decade is sharing the brand belief \u2018Your World Can Inspire Others\u2019. NESCAF\u00c9 excites the 80-billion-baht Thai coffee market using three strategies to inspire coffee lovers.<\/p>\n\n\n\n

The campaign features Nadech Kugimiya leading a team of NESCAF\u00c9presenters including Baifern- Pimchanok Luevisadpaibul and Noom-Kanchai Kamnerdploy, while welcoming new members Poyd- Treechada Phetcharat, Jeff Satur, and Gemini-Norawit Titicharoenrak. They are all featured in new commercials that tell a compelling story about how every person\u2019s small world has the power to make a positive impact on the rest of the world. NESCAF\u00c9 invites coffee lovers to join its mega consumer event to inspire the world through the innovative \u201cMake Your World AI Mapping\u201d activity, which simulates your world through AI technology, and \u201cImmersive World Painting\u201d that allows everyone to play a part in creating a better world together. NESCAF\u00c9signature beverages will also be served at the event. Coffee lovers are invited to join the event for free from January 13 to 21, 2024 at the Emsphere.<\/p>\n\n\n\n

As the coffee leader, NESCAF\u00c9 has a heritage of more than 80 years of making the great taste of coffee accessible to anyone in the world. The brand has delighted Thai consumers through unmatched coffee experiences, innovations, and products for all tastes and preferences. NESCAF\u00c9 is fueled by its belief that everyone in the world deserves a great cup of coffee. Worldwide, people drink 6,000 cups of NESCAF\u00c9 every second.<\/p>\n\n\n\n

Victor Seah<\/strong>, Chairman and CEO, Nestl\u00e9 Indochina, said, \u201c2023 was one of the most successful years for NESCAF\u00c9 in Thailand, with the brand achieving its highest overall market share in the past five years. As the world\u2019s coffee leader and biggest brand, today we recognize that the world is changing and so are consumers. The NESCAF\u00c9 brand is ready to embark on a shift from an everyday beverage that wakes you up to one that inspires you to make a difference in your world. Today, we are proud to introduce our new global big idea called \u2018NESCAF\u00c9 Make Your World\u2019<\/strong> to evolve our brand essence to embrace today\u2019s world that is positive, optimistic, and inspirational. Our new brand idea clearly and decisively portrays how NESCAF\u00c9 is using its global scale for good, unlocking the power of coffee.\u201d<\/p>\n\n\n\n

Sriprapha Chingprasertsuk, <\/strong>Business Manager – Coffee and Creamer, Nestl\u00e9 (Thai) Co., Ltd., said, \u201cFor Thailand, the NESCAF\u00c9 Make Your World campaign is tailored to resonate with Thai people and designed to continuously engage coffee drinkers. NESCAF\u00c9 is delivering the campaign concept through our wide range of products that meet the needs of Thai coffee lovers. One of the highlights is the launch of our new communication campaign which includes our first-ever 90-second TV commercial series featuring six inspiring true stories to reach Thais nationwide. We will also hold a 9-day mega consumer event for coffee lovers. We expect this campaign will reach over 50 million consumers nationwide and firmly reinforce NESCAF\u00c9\u2019s leadership in the Thai coffee market.\u201d<\/p>\n\n\n\n

\u201cThe \u2018NESCAF\u00c9 Make Your World<\/strong>\u2019concept focuses on the belief that whether you know it or not, you\u2019re helping the world. Every day after you wake up, you go out there to put smiles on people\u2019s faces and make their day a little better. The commitment and determination that you put into whatever you do may inspire thousands. Your passion and your unwavering spirit to thrive might set new standards. This concept is part of our daily lives. As the market leader with a long history of delighting Thais, NESCAF\u00c9 is committed to encouraging everyone to recognize the value and importance of their every action and the positive impact they have on other people around them and the planet. We strive to be a cup of coffee that stays by your side in making the world a better place,\u201d she added.<\/p>\n\n\n\n

Close-up on NESCAF\u00c9\u2019s Three Core Strategies to Engage Coffee Lovers<\/h3>\n\n\n\n

Under the campaign, NESCAF\u00c9 is using three core strategies to inspire coffee lovers:<\/p>\n\n\n\n

Strategy 1: Shift NESCAF\u00c9\u2019s Brand Positioning From an Everyday Beverage that Wakes You Up to Being an Inspiring Catalyst<\/strong><\/p>\n\n\n\n

While known as the number one coffee that wakes everyone up every day, NESCAF\u00c9 is now shifting to be a catalyst that inspires everyone to make a difference whether big or small, making the world a better place. NESCAF\u00c9 aims to empower people to see and evoke change by encouraging them to seize daily possibilities.<\/p>\n\n\n\n

The campaign began with the launch of the \u201cNESCAF\u00c9 Make Your World\u201d series of commercials featuring six true stories of inspirational people and NESCAF\u00c9 presenters. The commercials show small worlds where small acts make a big change on the people around them and our world. NESCAF\u00c9 has rearranged the popular song \u2018Thoe Mun Rop Chan Chan Mun Rop Thoe\u2019 to be sung by Jeff and Gemini as the theme song for the commercials, which will begin airing on television and digital media starting January 11, 2024. The \u201cNESCAF\u00c9 Make Your World\u201d campaign includes a mega event to inspire Thais from January 13 to 21, 2024, at EM Market Hall, G Floor, Emsphere.
It features many activity zones including a personalization of your world generated by AI technology and an immersive world painting to engage and inspire Thai consumers to take part in creating changes in their own way.<\/p>\n\n\n\n

The launch event will be followed by ongoing consumer campaigns and activities by each product group under the \u2018NESCAF\u00c9 Make Your World\u2019 concept. This starts with NESCAF\u00c9 BLEND & BREW, which will hold its \u201cPerfect Mix\u201d event from January 26 to 28, 2024, at Siam Square One.<\/p>\n\n\n\n

Strategy 2: Provide Ultimate Coffee Experiences with a Variety of Coffee Products to Fit All Thai Coffee Drinkers\u2019 Lifestyles and Preferences.<\/strong><\/p>\n\n\n\n

NESCAF\u00c9 prioritizes product innovation to meet consumer demands and offer coffee drinkers the ultimate coffee experience with its four best-in-class product groups:1) The World of Perfect Mix:<\/strong> Explore the perfect mix with NESCAF\u00c9 BLEND & BREW\u2019s seven variants that match all taste preferences; 2) The World of Authenticity<\/strong>: Experience aromatic and pleasant authentic coffee taste from the soul of high-quality coffee beans with NESCAF\u00c9 RED CUP; <\/strong>3) The World of Craft: <\/strong>Savor the finest coffee crafted by coffee experts with attention to every detail for a premium coffee experience with NESCAF\u00c9 GOLD;<\/strong> and 4) The World of Passion:<\/strong> With NESCAF\u00c9 Ready-To-Drink products that embody intense and full coffee flavors that drive you to your goals. NESCAF\u00c9 plans to distribute over 5.5 million sample cups of coffee from these product groups to Thai consumers nationwide throughout the year at caravans, road shows, and tasting activities.<\/p>\n\n\n\n

Strategy 3: Commit to a Sustainability Promise by Helping Thai Coffee Farmers with Regenerative Agriculture<\/strong><\/p>\n\n\n\n

NESCAF\u00c9 is driving sustainability under the NESCAF\u00c9 Plan focusing on two key areas including uplifting lives and livelihoods of coffee farmers. For over 40 years, NESCAF\u00c9 has been providing training for over 2,900 farmers and distributed four million coffee plantlets to farmers, helping them produce better yields and improve their livelihoods. The total net farm income of the Thai coffee farmers supported by NESCAF\u00c9 grew by 88% in 2022 when compared to 2018. Secondly, NESCAF\u00c9 promotes regenerative agriculture to protect and restore the environment. Every coffee bean that NESCAF\u00c9 buys from Thai coffee farmers to make NESCAF\u00c9 products in Thailand has been 100% responsibly sourced.<\/p>\n\n\n\n

NESCAF\u00c9 is also committed to changing its packaging to be designed for recycling<\/strong>. Eco-friendly packaging innovations include NESCAF\u00c9 BLEND & BREW sticks, which now uses monostructure packaging. NESCAF\u00c9 Ready-to-Drink cans are made from 100% recyclable aluminum. NESCAF\u00c9 BLEND & BREW Healthy Range and NESCAF\u00c9 Protect Proslim have changed their secondary packaging to paper. These sustainability initiatives are part of NESCAF\u00c9\u2019s efforts to help drive Nestl\u00e9\u2019s goal of achieving net zero greenhouse gas emissions by 2050.<\/p>\n\n\n\n

The NESCAF\u00c9 Make Your World event takes place from January 13 to 21, 2024, from 10:00 to 21:00 hrs. at the EM Market Hall, G floor, Emsphere. Coffee drinkers who want to be inspired can take part in NESCAF\u00c9\u2019s innovative activities for free to start off the New Year. <\/p>\n\n\n\n

KAsset and J.P.\u00a0Morgan announce strategic partnership\u00a0to help Thai investors<\/a><\/p>\n\n\n\n

Garena launches \u201cKorat Cat Pants\u201d as Free Fire in-game fashion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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