{"id":121647,"date":"2024-01-18T16:44:00","date_gmt":"2024-01-18T09:44:00","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=121647"},"modified":"2024-01-19T09:52:35","modified_gmt":"2024-01-19T02:52:35","slug":"tat-and-tagthai-sign-mou-to-bolster-thailand-tourism","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/tat-and-tagthai-sign-mou-to-bolster-thailand-tourism\/","title":{"rendered":"TAT and TAGTHAi sign MOU to bolster Thailand tourism"},"content":{"rendered":"\n

The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. signed a Memorandum of Understanding (MOU) to further raise awareness of TAGTHAi, the all-in-one Thailand application, as the must-have \u2018Super Aggregator Platform\u2019 for local and foreign tourists exploring Thailand.<\/p>\n\n\n\n

Thapanee Kiatphaibool<\/strong>, TAT Governor, said\u00a0\u201cTAT recognises the potential of TAGTHAi as a \u2018Super Aggregator Platform\u2019 that caters to various types of travellers and makes travel in Thailand simple and convenient. TAGTHAi reflects our promotions of the Thai soft-power elements and a multitude of meaningful travel experiences in Thailand. The MOU corresponds with the TAT\u2019s 2024 direction to revitalise Thai tourism towards high value and sustainable growth.\u201d<\/p>\n\n\n\n

The MOU places emphasis on Thailand\u2019s national development plan, \u201cThailand 4.0\u201d, which seeks to enhance the access of technology and the public-private data to drive the country\u2019s competitiveness and tourism industry. The TAGTHAi travel app is set as a platform for local businesses, especially small and medium-sized enterprises, to promote their products and services.<\/p>\n\n\n\n

Under the MOU, TAT will promote TAGTHAi via its marketing activities and publicity channels as well as share insightful information on popular and upcoming tourist attractions and tour routes. In exchange, TAGTHAi will provide data intelligence on tourist\u2019s travel preferences in Thailand, through analysation of user\u2019s activity. This will enable effective data-driven connections between TAT\u2019s online platforms and TAGTHAi.<\/p>\n\n\n\n

Kalin Sarasin<\/strong>, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., said\u00a0\u201cDigital technology plays a pivotal role in the tourism industry, and as the must-have Thailand travel application, TAGTHAi wants to be a part in helping to maintain Thailand\u2019s position as a world-class tourism destination. Through the partnership with TAT, the TAGTHAi app will be further developed to become the most comprehensive Super Aggregator Platform for tourists to use for traveling in Thailand.\u201d<\/p>\n\n\n\n

Tourists can download the TAGTHAi app via the App Store or Play Store. Visit\u00a0https:\/\/www.tagthai.com\/<\/a>\u00a0for more information, or follow the tagthai.official<\/a> Facebook and Instagram accounts.<\/p>\n\n\n\n

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The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. signed a Memorandum of Understanding<\/p>\n","protected":false},"author":8,"featured_media":121593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[24211,24212,24213,24214,24215,24216],"class_list":["post-121647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-the-tourism-authority-of-thailand","tag-tagthai-application","tag-thai-digital-platform","tag-super-aggregator-platform","tag-all-in-one-thailand-application","tag-tagthai-travel-app"],"yoast_head":"\nTAT and TAGTHAi sign MOU to bolster Thailand tourism<\/title>\n<meta name=\"description\" content=\"The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. signed a Memorandum of Understanding (MOU) to further raise awareness of TAGTHAi, the 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