{"id":126106,"date":"2024-03-20T20:07:00","date_gmt":"2024-03-20T13:07:00","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=126106"},"modified":"2025-12-12T00:30:31","modified_gmt":"2025-12-11T17:30:31","slug":"bluebik-global-confident-of-its-strengths","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/bluebik-global-confident-of-its-strengths\/","title":{"rendered":"Bluebik Global confident of its strengths when facing large competitors overseas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">Bluebik Global Co Ltd, a subsidiary of Thailand\u2019s leading consultancy on digital transformation Bluebik, is relying on its parent\u2019s expertise and success formula to expand overseas, setting its sights on large tech consulting companies.<\/span> <p class=\"MsoNormal\"><strong>Martin Christopher Simpson<\/strong>, Director of Bluebik Global, said that Bluebik\u2019s success in Thailand was due to its local knowledge, local skills, and cultural understanding \u2013 and the same method of doing business would be applied wherever Bluebik Global expands. <\/p><span style=\"color: initial;\">For example, when Bluebik Global expanded to Vietnam, the first thing he did was to hire a Vietnamese team. That is because working with Vietnamese clients requires a different language, and their culture is entirely different from that of Thailand. <\/span> <p class=\"MsoNormal\">\u201cThe vision is to bring what Bluebik does when it does best to overseas, to the rest of the world where we can compete on that high-level playing,\u201d he said, pointing to Bluebik\u2019s strengths in digital transformation, cybersecurity, and data, as well as \u201chaving a great team\u201d.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">The British-born executive added that another strength was a good understanding of cultural sensitivity in Thailand, which will be adapted for different markets. \u201cThailand has its strength, but Bluebik Global has to take that strength one step up by being able to be adaptable to every different location and every different client that we work with,\u201d he said.<\/span> <p class=\"MsoNormal\">Bluebik Group PLC was listed on the Market for Alternative Investment (MAI) in September 2021, with a plan of listing on the Stock Exchange of Thailand (SET) by 2025. The leading consultancy set up Bluebik Global in 2022 for overseas business expansion, with a registered capital of 2 million baht.<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: initial;\">Competing with large companies <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"MsoNormal\">Simpson pointed out that like its parent company in Thailand, Bluebik Global expects to compete against global competitors as it is expanding overseas.<\/p> <span style=\"color: initial;\">\u201c<\/span><span style=\"color: initial; font-family: Arial, sans-serif;\">We&#8217;re not competing on a small local scale<\/span><span style=\"color: initial;\">. We&#8217;re competing with large tech consulting companies. \u2026 In Thailand, our competitors are not local \u2013 they are these global tech consulting firms who we compete against here in Thailand. So, if we have those skills, we can do that overseas,\u201d he said.<\/span> <p class=\"MsoNormal\">In his view, what makes Bluebik Global stand out in the industry is its approach to business \u2013 the combination of end-to-end functionality and end-to-end capability. \u201cThis all combines into us being like a one-stop shop for people to be able to get what they need done. That&#8217;s what makes people talk to us. I think that&#8217;s why we stand out,\u201d Simpson said.<\/p><span style=\"color: initial;\">\u201cWe don&#8217;t care if you have your idea yet or not. We don&#8217;t mind if you have an existing system or not. We don&#8217;t mind if you need a certain service or all services. We can help you with everything,\u201d he added.<\/span> <p class=\"MsoNormal\">The executive said he believed that the collection of skills that Bluebik has makes it stronger in every location. According to him, the company\u2019s value proposition is that it has many years of experience helping lots of companies carry out digital transformation.<\/p><span style=\"color: initial;\">\u201cWe know how to go from point A to point B and most of the scenarios that they have \u2013 whether that&#8217;s AI or machine learning, whether they want to renovate their systems or build new mobile applications. We can do all of this because we&#8217;ve done it before \u2013 and more importantly, the skills are already in the company. So, what we can do is we can guide them through it,\u201d he said.<\/span> <p class=\"MsoNormal\">Simpson likened Bluebik to a lighthouse that guides its clients through difficult journeys fraught with problems. \u201cWe&#8217;ve suffered these problems before. We&#8217;ve gone through these. That&#8217;s why people reach out to us. It\u2019s because not only can we do it, we also have experienced it before. And from the collective experience, we are able to navigate them through these difficult journeys and difficult issues.\u201d<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: initial;\">Focusing on Southeast Asia <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">According to Simpson, his company is focusing on the Southeast Asian markets. After Thailand and Vietnam, Bluebik Global is setting its sights on Malaysia, Indonesia, and the Philippines \u201cas our next footprint\u201d, he said.<\/span> <p class=\"MsoNormal\">\u201cSoutheast Asia, for me, is the key focus because we can play in this region. We know the region, we know the people, we know the culture,\u201d the executive said.<\/p><span style=\"color: initial;\">He said the leading criteria in choosing the market is how the company can play in that region with the experience and skills that it has. And it has a different focus for a different market. For example, the focus in India is on talent because that country has a big talent pool. <\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">\u201cBut it doesn&#8217;t mean we rule out clients. It just means it might not be our focus for that region. For the UK, our primary focus is not on talent. It&#8217;s a focus for sales,\u201d he said. However, in Vietnam, his company focuses on both talents and clients. \u201cVietnam has a great talent pool, but also it has a good client portfolio that you know needs our services.\u201d<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">The executive reckoned that unlike more mature markets like the United Kingdom, Southeast Asia still needs to undergo digital transformation although the extent may differ from country to country. <\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">\u201cIn Vietnam, it&#8217;s still a very hot topic. In Thailand, companies are maturing, so it&#8217;s on the way out,\u201d he said.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">According to him, several companies in Vietnam need digital transformation. \u201cThat&#8217;s where Thailand was 2-4 years ago. But if you look at markets like the UK, they&#8217;re much more mature. The UK markets have already gone through that digital transformation journey, maybe 10 years ago.\u201d<\/span> <p class=\"MsoNormal\">However, he says, digital transformation is still relevant in the majority of Southeast Asian countries, even in Thailand. \u201cWe still have [Thai] companies needing to do digital transformation. We still know of companies that need digital transformation,\u201d he added.\u00a0 <\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: initial;\">Simpson pointed out that digital transformation often takes years to complete. \u201cRealistically, most digital transformation is about three years long. If it&#8217;s a large organisation, it can be up to five, depending on their plan and strategic objectives too.\u201d<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/16\/01\/2024\/121353\/\">Water pumps may help with Thailand\u2019s carbon-neutrality goal<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/13\/07\/2023\/106165\/\">Ohkajhu: An organic food business born of love for mothers<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"MsoNormal\"><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bluebik Global Co Ltd, a subsidiary of Thailand\u2019s leading consultancy on digital transformation Bluebik, is relying on its parent\u2019s expertise and success formula to expand overseas<\/p>\n","protected":false},"author":8,"featured_media":126108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,119],"tags":[25547,615,25546],"class_list":["post-126106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-interview-en","tag-martin-christopher-simpson","tag-digital-transformation-en","tag-bluebik-global-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bluebik Global confident of its strengths when facing large competitors overseas - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Bluebik Global Co Ltd, a subsidiary of Thailand\u2019s leading consultancy on digital transformation Bluebik, is relying on its parent\u2019s expertise and success formula to expand overseas, setting its sights on 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