{"id":128974,"date":"2024-05-02T10:40:41","date_gmt":"2024-05-02T03:40:41","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=128974"},"modified":"2024-05-02T10:40:47","modified_gmt":"2024-05-02T03:40:47","slug":"red-hat-digital-savvy-population","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/red-hat-digital-savvy-population\/","title":{"rendered":"With high growth and digital-savvy population, Thailand is a top market for Red Hat"},"content":{"rendered":"\n

Red Hat views Thailand as one of its top markets due to the country\u2019s high growth and digital-savvy population, says a senior executive of the US-based open source software company.<\/p>\n\n\n\n

Marjet Andriesse<\/strong>, Red Hat\u2019s General Manager and Senior Vice President for Asia Pacific and Japan (APJ), said that Thailand is a \u201cvery high growth market for us\u201d and the kingdom\u2019s readiness for digital transformation is \u201cvery, very high\u201d.<\/p>\n\n\n\n

She pointed out that Thailand \u2013 with a population of 69 million \u2013 comes third globally in terms of the number of electronic payments after India and China, which have a combined population of 3 billion. For her, the high adoption rate of e-transactions proves that Thai consumers are generally digital savvy.<\/p>\n\n\n\n

Andriesse said that in the current era of artificial intelligence (AI), Red Hat\u2019s proposition to the market is open hybrid cloud, focusing on its three platforms \u2013 RHEL (Red Hat Enterprise Linux), OpenShift, and Ansible. In the APJ region, its focus is on four industries with \u201ca big opportunity\u201d \u2013 financial services, telecoms, government, and manufacturing, she added.<\/p>\n\n\n\n

\u201cWe are there to support any company on their AI journey. \u2026 We will continue to grow in the enterprise market, but also in the SME market. We will do that with our partners, with our ecosystem. We do not want to do that by ourselves,\u201d the executive said.<\/p>\n\n\n\n

Founded in 1993, Red Hat is a leading US-based provider of enterprise open source solutions. It is now a subsidiary of IBM following the acquisition in July 2019.<\/p>\n\n\n\n

Strong partner ecosystem<\/h3>\n\n\n\n

Andriesse, citing Red Hat\u2019s motto \u201cPartner First, Customer Always\u201d, stressed her company\u2019s strong partner ecosystem. \u201cAs an open source company, we do not believe in a world where we are \u2018the\u2019 technology partner. \u2026 There is no way that one technology company has all the answers. You’re going to have to work together, and that is why we are investing heavily in our partner ecosystem,\u201d she said.<\/p>\n\n\n\n

\u201cAs a technology company, you cannot only deploy the technology. You also need to understand what the customer needs are.\u201d<\/p>\n\n\n\n

She added that Red Hat aims to be the main AI platform to support customer workloads wherever they are deployed \u2013 whether it is on premises, in the cloud, in multi clouds, or a combination of those.<\/p>\n\n\n\n

\u201cThat is our strength. Then we will work with the ecosystem to make it stronger and to make sure that the customers have what they need. \u2026 There are going to be many more workloads that are driven by AI. With our OpenShift platform, it is very easy for us to support the deployment of those workloads,\u201d she said.<\/p>\n\n\n\n

Tech firm with open culture<\/h3>\n\n\n\n

Andriesse, who joined Red Hat four years ago, said that the company is famous for not only its open source technology, but also its open culture.<\/p>\n\n\n\n

\u201cWe try to keep away from something called hierarchy. Obviously, you need to have a structure in a certain way, but hierarchy is something different. We are a company that is led by meritocracy,\u201d she said.<\/p>\n\n\n\n

\u201cAnybody that has a good idea in a true open source way can bring that to the table. That means that it’s not just the managers or the bosses that have the good ideas. And that makes the company very flat.\u201d<\/p>\n\n\n\n

For her, it is the people and the technology that make Red Hat a \u201cwonderful company\u201d.<\/p>\n\n\n\n

Inclusivity and diversity<\/h3>\n\n\n\n

Andriesse also said that Red Hat promotes inclusivity and diversity, in terms of gender, culture, and ethnicity. She noted that several multinationals tend to have only one nationality in their leadership team. But for her, it is the hybrid approach of having more gender diversity and more cultural diversity that makes a company strong.<\/p>\n\n\n\n

She proudly stated that all Red Hat country managers in Southeast Asia, including Thailand, are female \u2013 \u201cand they are doing exceptionally well\u201d.<\/p>\n\n\n\n

Red Hat\u2019s Thailand Country Manager is Supannee Amnajmongkol<\/strong>.<\/p>\n\n\n\n

Underlining the importance of inclusivity, Andriesse said Red Hat has many employees with deep technological knowledge but it also needs people who are able to make a bridge between the company and its customers.<\/p>\n\n\n\n

\u201cYou need different kinds of people to be successful. If you base your company on these open source principles, then by default you are more inclusive and therefore there is room for [any employee] to be successful,\u201d she said.<\/p>\n\n\n\n

Andriesse said she is proof of how inclusive Red Hat is as a company. \u201cI am not an engineer. I think I am the only executive in Red Hat that is not an engineer.\u201d<\/p>\n\n\n\n

Allaying fears of AI<\/h3>\n\n\n\n

Commenting on the negative impacts of AI technology, Supannee said she is convinced that AI will enable people instead of making them redundant at work. She said that as far as businesses are involved, a strong, stable and scalable foundation is needed to host the AI technology and serve as the platform that businesses can manage by themselves.<\/p>\n\n\n\n

\u201cOpen AI infrastructure and open AI platform are in our DNA as we are an open source company. We are able to provide a secure, scalable and stable platform for our customers,\u201d she said.<\/p>\n\n\n\n

Supannee also said that Red Hat\u2019s Thailand unit has two strategies involving AI technology \u2013 boosting the capability of its products with AI to make them \u201cmore intelligent\u201d and aiming to become the \u201cde facto AI platform\u201d for its customers.<\/p>\n\n\n\n

According to her, Red Hat is looking for a partnership with the Thai government while working with its customers to enhance AI readiness in Thailand.<\/p>\n\n\n\n

Andriesse added that government support is key in boosting AI readiness, and APJ markets have seen different levels of maturity.  She gave as an example the Singapore government, which is investing heavily in AI, while there are still regional markets that are not so mature and their AI readiness is not as strong.<\/p>\n\n\n\n

\u201cIf you look at the company side, we’ve been talking about digital transformation for quite a long time. Still, you need to have a digital-first culture and a digital-first workforce,\u201d she said, pointing to large skill gaps between APJ countries.<\/p>\n\n\n\n

Regarding concerns over the negative impacts of AI, Andriesse said the world has seen three technological \u201crevolutions\u201d since the turn of the century, starting with the big dotcom wave, then cloud computing, and now AI.<\/p>\n\n\n\n

\u201cI see AI as something beautiful for the future. With every revolution that we go through, we have to be careful what we do. But I don’t see concerns. I see opportunities. We just need to embrace the opportunities,\u201d the Red Hat executive said.<\/p>\n\n\n\n

Capturing the full value of open banking: The way forward for banks and financial institutions<\/a><\/p>\n\n\n\n

Huawei Digital and Intelligent APAC Congress: Jointly exploring transformation opportunities in Asia Pacific<\/a><\/p>\n\n\n\n

Why Nutanix is sensible option for migration from VMware<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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