{"id":128978,"date":"2024-05-02T11:19:14","date_gmt":"2024-05-02T04:19:14","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=128978"},"modified":"2024-05-02T11:19:20","modified_gmt":"2024-05-02T04:19:20","slug":"jorakay-green-strategic-plan","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/jorakay-green-strategic-plan\/","title":{"rendered":"Jorakay unveils green strategic plan to raise sales to 4.1 billion baht in 2024."},"content":{"rendered":"\n

Jorakay Corporation Company Limited\u00a0unveils a\u00a0strategic plan to enter the market in 2024,\u00a0emphasizing eco-friendly production practices while expanding its customer base. With a focus on chemical products and paint (SEE Jorakay), poised for significant growth,\u00a0the company targets a sales increase to 4.1 billion baht in 2024.<\/p>\n\n\n\n

Suppapong Phetsuit<\/strong>, Chairman of Executive Committee and President, Jorakay Corporation Co., Ltd.,\u00a0says, \u201cIn terms of overall business, Jorakay maintains its leading position with its tile adhesive and cement grout product group, which has consistently held the top spot in the market for an extended period. The tile adhesive and cement grout market in 2023 was valued between 4 to 4.5 billion baht, with the company commanding a market share of over 50%.\u201d<\/p>\n\n\n\n

\u201cWe strive to ensure customers understand that Jorakay provides a broad array of construction materials, extending well beyond tile adhesive and grout. Our diverse product lineup spans from foundation to roof, offering comprehensive solutions for all construction needs. At the Architect Expo’2024, we showcase ‘Jorakay Expert’, emphasizing our commitment to delivering ‘Innovation for your family’s happiness’.<\/p>\n\n\n\n

Jirat Sirichalermpong<\/strong>, Senior Vice President, Jorakay Corporation Co., Ltd., adds \u201cIn 2024, we observe significant shifts in innovation trends within the construction industry, encompassing materials, techniques, and the integration of technology to enhance efficiency and safety. A prominent trend we see is that modern consumers are increasingly willing to invest in higher-priced products that offer superior quality and environmental sustainability. Jorakay remains committed to developing construction materials that enhance users’ quality of life while prioritizing environmental care. At this event, we introduce Crocodile Road Fix Express, an innovative fast-setting mortar designed for concrete road resurfacing. Unlike conventional methods that require a lengthy process spanning several days, our product enables access to the area within just six hours. Moreover, it can be applied on thin surfaces, ranging from 2 to 5 millimeters. Crucially, Crocodile Road Fix Express boasts an impressive capability to reduce carbon dioxide emissions by up to 97% compared to traditional road repair methods. By addressing both speed limitations and environmental concerns, this product exemplifies our commitment to innovation and sustainability in a single solution.\u201d<\/p>\n\n\n\n

Woraphot Tangmanuswong<\/strong>, Vice President \u2013 Marketing, Jorakay Corporation Co., Ltd.,\u00a0elaborates on the key features of the “Jorakay Pavilion 2024” showcased at the Architect Expo 2024, with the objective of embodying the essence of “Jorakay Expert” through a distinctively unique exhibition design integrated with multimedia elements. The pavilion aims to offer visitors the JORAKAY: Immersive Total Home Solution Experience, structured into four distinct clusters:<\/p>\n\n\n\n