{"id":129492,"date":"2024-05-10T10:27:30","date_gmt":"2024-05-10T03:27:30","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=129492"},"modified":"2024-05-10T10:27:43","modified_gmt":"2024-05-10T03:27:43","slug":"depa-brand-brain-camp","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/depa-brand-brain-camp\/","title":{"rendered":"Depa joins pact with Brand’s essence of chicken kicking off \u201cBRAND\u2019S Brain Camp\u201d"},"content":{"rendered":"\n

The Digital Economy Promotion Agency (depa), joins hands with BRAND\u2019S Essence of Chicken to announce the partnership to promote and upgrade digital skills for youth, along with launching the biggest campaign of the year, \u201cBRAND\u2019S Brain Camp\u201d.<\/strong> The campaign aims to increase brain potential and provide comprehensive knowledge to sustainably increase the country\u2019s global competitiveness in all dimensions. Strengthening coding skills is therefore equivalent to arming the young generation with ability to break through all limitations and seize success in the future world of AI.<\/p>\n\n\n\n

Omer Malik<\/strong>, Chief Executive Officer (Thailand & Indochina), Suntory Beverage & Food (Thailand), a leader in Essence of Chicken through 50 good years in Thailand, emphasized the company\u2019s commitment to supporting Thai people\u2019s brain ability and inspiring consumers to maximize their full potential. Moreover, as part of the company\u2019s dedication to give back to society, it has consistently initiated programs to support academic knowledge by helping students across the country prepare readiness for brain development, allowing them to maximize learning potential to enhance academic knowledge and skills. \u00a0<\/p>\n\n\n\n

The BRAND\u2019S Summer Camp is an excellent example for the company\u2019s commitment to uplift education as it features intensive tutoring for students participating in university entrance exams nationwide. Lasting for 31 years, this legendary campaign has been the best in all aspects with the highest number of participating tutors and more than 1.5 million upper secondary students from across Thailand joining.<\/p>\n\n\n\n

\u201cThis year, BRAND\u2019S\u00a0continues to foster our value of giving back to society through the development of youth\u2019s brain potential, as well as the provision of support to build knowledge in AI and coding, enabling the young generation to adapt and increase the opportunity to succeed in the rapidly changing world. The determination is aligned with the mission of depa to help Thai people to perform better, think faster and live better in their digitized society. All of these have led to a distinguished rapport through the \u201cBRAND\u2019S Brain Camp\u201d<\/strong> project. The project aims to synergize the dedication between the public and private sectors upholding a shared goal in developing youth\u2019s digital skills. We therefore consider it a great pleasure to have the opportunity to partner with depa in \u201cCoding for a Better Life, Building the Foundation for Thailand\u2019s Future\u201d project.<\/p>\n\n\n\n

We would like to thank the Digital Economy Promotion Agency, the Ministry of Digital Economy and Society, and the Digital Economy and Society Development Fund for presenting this collaboration opportunity and allowing us to be part of this innovative and socially responsible project.\u201d<\/em><\/p>\n\n\n\n

Jaturaporn Thanapornsungsuth<\/strong>, Vice President \u2013 Head of Marketing (Thailand & Indochina), Suntory Beverage & Food (Thailand), provided further remarks, stating that the \u201cBRAND\u2019s Brain Camp\u201d is the year\u2019s notable campaign that truly focuses on developing brain potential by raising the awareness, within not only \u00a0Thai youth, but also instructors and educational personnel, as well as parents and families, in order to promote system-wide learning, which will eventually lead to a concrete and sustainable development of knowledge and skills for the future digital world. The transformation will serve as a robust groundwork for driving economic and global competitiveness through the creation of integrated activities that facilitate the learning of AI and the discovery of individual needs, comprising the following activities:<\/p>\n\n\n\n