{"id":131952,"date":"2024-06-19T20:13:02","date_gmt":"2024-06-19T13:13:02","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=131952"},"modified":"2024-06-19T20:13:07","modified_gmt":"2024-06-19T13:13:07","slug":"microsoft-and-linkedin-release-the-2024-work-trend-index","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/microsoft-and-linkedin-release-the-2024-work-trend-index\/","title":{"rendered":"Microsoft and LinkedIn release the 2024 Work Trend Index."},"content":{"rendered":"\n

Microsoft Corp. and LinkedIn released the 2024 Work Trend Index<\/a>, a joint report on the state of AI at work titled, \u201cAI at work is here. Now comes the hard part.\u201d\u00a0<\/p>\n\n\n\n

The research \u2014 based on a survey of 31,000 people across 31 countries* (including Thailand), labor and hiring trends on LinkedIn, trillions of Microsoft 365 productivity signals and research with Fortune 500 customers \u2014 shows how, just one year in, AI is influencing the way people work, lead and hire around the world.<\/p>\n\n\n\n

2024 is the year of AI at work. The use of generative AI at work has nearly doubled in the last six months. LinkedIn is seeing a significant increase in professionals adding AI skills to their profiles, and most leaders say they wouldn\u2019t hire someone without AI skills. However, with many leaders in Asia worried that their company lacks an AI vision and with employees bringing their own AI tools to work, leaders have reached the hard part of any tech disruption: moving from experimentation to tangible business impact.<\/p>\n\n\n\n

Dhanawat Suthumpun<\/strong>, Managing Director of Microsoft Thailand, said: “Generative AI tools have found widespread acceptance in the workplace, and we can see that most employees have placed their trust in AI to help with their daily workloads \u2013 without waiting to see if their organization will provide AI tools, services, or directions and guidelines for usage. It is critical that business leaders respond to this emerging trend in order to help both the organization and employees make the most beneficial impact from AI \u2013 from increased productivity and new capabilities to greater security from well-defined guidance around AI use.\u201d<\/p>\n\n\n\n

The Work Trend Index report reveals three urgent insights that every APAC leader and professional needs to know about AI\u2019s impact on work and the labor market in the year ahead: <\/p>\n\n\n\n

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  1. Employees want AI at work\u2014and won\u2019t wait for companies to catch up:\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n

    The study shows that 92% of knowledge workers in Thailand now use AI at work \u2013 significantly higher than the global average at 75%. Among these AI users, 81% have been using the AI tools of their choice \u2013 resulting in the emerging \u201cBring Your Own AI\u201d (BYOAI) trend, which may lead to companies missing out on the benefits that come with strategic AI use at scale and can put company data at risk.<\/p>\n\n\n\n

    \"Work<\/figure>\n\n\n\n

    This widespread adoption of AI is potentially driven by the large workloads that each employee must handle. 68% of knowledge workers worldwide said they were struggling to keep up with the pace and volume of work, and many see AI as the time-saving, creativity-boosting tool that enables them to focus on their most important work.<\/p>\n\n\n\n

    Meanwhile, 91% of Thai business leaders believe their company needs to adopt AI to stay competitive \u2013 well above the global average of 79%. However, 64% of Thai leaders (60% worldwide) are concerned that their organization\u2019s leadership lacks a plan and vision to implement AI. Furthermore, many leaders face difficulties in quantifying the impact of AI to justify investment \u2013 an obstacle that businesses will have to overcome.<\/p>\n\n\n\n

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    1. The rise of the AI power user\u2014and what they reveal about the future:\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n

      AI power users have distinctive usage patterns that stand out from the rest. Always on the lookout for ways to change how they work with AI, these power users have reoriented their workdays, saving on average 30 minutes per day or 10 hours per month. <\/p>\n\n\n\n

      In Thailand, 86% of AI power users (85% worldwide) bookend their day with AI \u2013 starting each morning and ending the day with AI to get ready for the following workday. However, only 45% of Thai power users regularly experiment with AI use in new scenarios \u2013 considerably lower than the global average of 68%. <\/p>\n\n\n\n

      Furthermore, Thai power users encounter a different level of support structure within their organizations. Only 28% of Thai power users hear about AI-related movements at work from their teams or departments \u2013 once again under the global average of 40%. In terms of learning opportunities, only 22% of Thai power users receive additional AI-related skills training compared to 42% worldwide.<\/p>\n\n\n\n

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      1. For employees, AI raises the bar and breaks the career ceiling:\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n

        AI skills are now regarded as critically important assets in the workforce \u2013 both in Thailand and around the world. 74% of Thai business leaders (66% worldwide) said that they would not hire candidates with no AI skills. If offered a choice between AI skills and work experience, 90% of Thai leaders (71% worldwide) would choose the employee who has AI skills over the more experienced one.<\/p>\n\n\n\n

        Meanwhile, a majority of global leaders (55%) are concerned about having enough talent to fill roles this year, with leaders in cybersecurity, engineering, and creative design feeling the pinch most. <\/p>\n\n\n\n

        Data from LinkedIn also reveals the following findings:<\/p>\n\n\n\n