{"id":137632,"date":"2024-09-18T14:30:42","date_gmt":"2024-09-18T07:30:42","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=137632"},"modified":"2024-09-18T14:30:49","modified_gmt":"2024-09-18T07:30:49","slug":"rs-closing-a-deal-with-universal-music","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/","title":{"rendered":"RS acquires 605 million baht after closing a deal with Universal Music"},"content":{"rendered":"\n<p>RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment. The earnings will be leveraged to build on music businesses and other potential ventures in the future. Meanwhile, the company is in the process of restructuring the businesses specifically those related to music and entertainment, preparing to bring the businesses to enter the Stock Exchange of Thailand in 2027.<\/p>\n\n\n\n<p><strong>Surachai Chetchotisak<\/strong>, Chief Executive Officer, RS Public Company Limited, revealed: \u201cAccording to our business plan, we have successfully collected 605.10 million baht from offering RS UMG\u2019s additional shares to Universal Music Group. Moreover, we also found the transaction as a promising opportunity, which will have the following positive results on the expansion of our businesses.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accelerating our music business growth, including through music and new content development, in order to further generate greater value from our intellectual properties in the long run<\/li>\n\n\n\n<li>Leveraging as a source of funding to broaden the company\u2019s investments in future potential ventures.\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>Calvin Wong<\/strong>, Chief Executive Officer, Universal Music Southeast Asia &amp; Senior Vice President of Asia commented: \u201cThis has been an extremely successful partnership for UMG so far, and it is a pleasure working alongside our friends at RS Group. We are excited about the potential of the Thai market, and look forward to helping develop it both at home and abroad.\u201d<\/p>\n\n\n\n<p>Under the strategic partnership, RS Music will continue working closely with Universal Music Group to further grow revenue from online contents and to distribute RS Music\u2019s artists and their music works to the global market, while continuing to receive its portion of the proceeds from music copyright management in Thailand, such as the use of music in any events or locations within Thailand. Furthermore, both will partner on a range of future opportunities, including new music releases in the Thai market.<\/p>\n\n\n\n<p>\u201cWe are confident that this strategic movement will further strengthen RS Music. Based on our planned business strategies, we are now in the process of adjusting the structure of our businesses specifically those related to music and entertainment. Ultimately, we aim to drive the mentioned businesses to list on the Stock Exchange of Thailand in 2027, as expected,\u201d\u00a0<strong> Surachai<\/strong>\u00a0concluded.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/12\/09\/2024\/137219\/\">WHA Group projects strong performance for 2H 2024<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/12\/09\/2024\/137247\/\">Palo Alto Networks closes acquisition of IBM\u2019s QRadar SaaS Assets<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d<\/p>\n","protected":false},"author":8,"featured_media":137628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[15645,18564,20284,28754],"class_list":["post-137632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-acquisition","tag-rs-music","tag-universal-music-group-3","tag-entertainment-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RS acquires 605 million baht after closing a deal with Universal Music - The Story Thailand<\/title>\n<meta name=\"description\" content=\"RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RS acquires 605 million baht after closing a deal with Universal Music - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Thailand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryThailand\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T07:30:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T07:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/09\/Rs-Group-x-Universal-Music-Thailand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Story Thailand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Story Thailand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/\"},\"author\":{\"name\":\"The Story Thailand\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\"},\"headline\":\"RS acquires 605 million baht after closing a deal with Universal Music\",\"datePublished\":\"2024-09-18T07:30:42+00:00\",\"dateModified\":\"2024-09-18T07:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/\"},\"wordCount\":409,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rs-Group-x-Universal-Music-Thailand.jpg\",\"keywords\":[\"acquisition\",\"RS music\",\"Universal Music Group\",\"entertainment business\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/\",\"name\":\"RS acquires 605 million baht after closing a deal with Universal Music - The Story Thailand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rs-Group-x-Universal-Music-Thailand.jpg\",\"datePublished\":\"2024-09-18T07:30:42+00:00\",\"dateModified\":\"2024-09-18T07:30:49+00:00\",\"description\":\"RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rs-Group-x-Universal-Music-Thailand.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rs-Group-x-Universal-Music-Thailand.jpg\",\"width\":1200,\"height\":622,\"caption\":\"\u0e2d\u0e32\u0e23\u0e4c\u0e40\u0e2d\u0e2a \u0e1b\u0e34\u0e14\u0e14\u0e35\u0e25 \u0e23\u0e31\u0e1a\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e4c\u00a0605\u00a0\u0e25\u0e49\u0e32\u0e19\u0e1a\u0e32\u0e17 \u0e08\u0e32\u0e01 \u0e22\u0e39\u0e19\u0e34\u0e40\u0e27\u0e2d\u0e23\u0e4c\u0e41\u0e0b\u0e25 \u0e21\u0e34\u0e27\u0e2a\u0e34\u0e04 \u0e02\u0e22\u0e32\u0e22\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e40\u0e1e\u0e25\u0e07\u0e41\u0e25\u0e30\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e2b\u0e21\u0e48\u0e43\u0e19\u0e2d\u0e19\u0e32\u0e04\u0e15\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/rs-closing-a-deal-with-universal-music\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RS acquires 605 million baht after closing a deal with Universal Music\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"name\":\"The Story Thailand\",\"description\":\"Business and Digital Transformations\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\",\"name\":\"The Story Thailand\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"width\":512,\"height\":512,\"caption\":\"The Story Thailand\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TheStoryThailand\\\/\",\"https:\\\/\\\/x.com\\\/TheStoryThai\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\",\"name\":\"The Story Thailand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"caption\":\"The Story Thailand\"},\"description\":\"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \\\"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\\\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/author\\\/thestoryth\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RS acquires 605 million baht after closing a deal with Universal Music - The Story Thailand","description":"RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/","og_locale":"en_US","og_type":"article","og_title":"RS acquires 605 million baht after closing a deal with Universal Music - The Story Thailand","og_description":"RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment.","og_url":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/","og_site_name":"The Story Thailand","article_publisher":"https:\/\/www.facebook.com\/TheStoryThailand\/","article_published_time":"2024-09-18T07:30:42+00:00","article_modified_time":"2024-09-18T07:30:49+00:00","og_image":[{"width":1200,"height":622,"url":"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/09\/Rs-Group-x-Universal-Music-Thailand.jpg","type":"image\/jpeg"}],"author":"The Story Thailand","twitter_card":"summary_large_image","twitter_creator":"@TheStoryThai","twitter_site":"@TheStoryThai","twitter_misc":{"Written by":"The Story Thailand","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#article","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/"},"author":{"name":"The Story Thailand","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399"},"headline":"RS acquires 605 million baht after closing a deal with Universal Music","datePublished":"2024-09-18T07:30:42+00:00","dateModified":"2024-09-18T07:30:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/"},"wordCount":409,"publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/09\/Rs-Group-x-Universal-Music-Thailand.jpg","keywords":["acquisition","RS music","Universal Music Group","entertainment business"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/","url":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/","name":"RS acquires 605 million baht after closing a deal with Universal Music - The Story Thailand","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#primaryimage"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/09\/Rs-Group-x-Universal-Music-Thailand.jpg","datePublished":"2024-09-18T07:30:42+00:00","dateModified":"2024-09-18T07:30:49+00:00","description":"RS Music under RS Group has acquired 605.10 million baht after offering additional common shares of RS UMG Co., Ltd. to its partner \u201cUniversal Music Group (UMG),\u201d the world leader in music-based entertainment.","breadcrumb":{"@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#primaryimage","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/09\/Rs-Group-x-Universal-Music-Thailand.jpg","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2024\/09\/Rs-Group-x-Universal-Music-Thailand.jpg","width":1200,"height":622,"caption":"\u0e2d\u0e32\u0e23\u0e4c\u0e40\u0e2d\u0e2a \u0e1b\u0e34\u0e14\u0e14\u0e35\u0e25 \u0e23\u0e31\u0e1a\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e4c\u00a0605\u00a0\u0e25\u0e49\u0e32\u0e19\u0e1a\u0e32\u0e17 \u0e08\u0e32\u0e01 \u0e22\u0e39\u0e19\u0e34\u0e40\u0e27\u0e2d\u0e23\u0e4c\u0e41\u0e0b\u0e25 \u0e21\u0e34\u0e27\u0e2a\u0e34\u0e04 \u0e02\u0e22\u0e32\u0e22\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e40\u0e1e\u0e25\u0e07\u0e41\u0e25\u0e30\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e2b\u0e21\u0e48\u0e43\u0e19\u0e2d\u0e19\u0e32\u0e04\u0e15"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thestorythailand.com\/en\/rs-closing-a-deal-with-universal-music\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thestorythailand.com\/en\/"},{"@type":"ListItem","position":2,"name":"RS acquires 605 million baht after closing a deal with Universal Music"}]},{"@type":"WebSite","@id":"https:\/\/www.thestorythailand.com\/en\/#website","url":"https:\/\/www.thestorythailand.com\/en\/","name":"The Story Thailand","description":"Business and Digital Transformations","publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thestorythailand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thestorythailand.com\/en\/#organization","name":"The Story Thailand","url":"https:\/\/www.thestorythailand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","width":512,"height":512,"caption":"The Story Thailand"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheStoryThailand\/","https:\/\/x.com\/TheStoryThai"]},{"@type":"Person","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399","name":"The Story Thailand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","caption":"The Story Thailand"},"description":"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15","url":"https:\/\/www.thestorythailand.com\/en\/author\/thestoryth\/"}]}},"meta_box":{"open_icon":false,"close_icon":false,"open_text":false,"close_text":false,"layout":false,"effect":false,"name":false,"mobile":false,"tablet":false,"desktop":false,"mobile_gap":false,"tablet_gap":false,"desktop_gap":false,"alignment":false,"loop":false,"slides_to_scroll":false,"control":false,"delay":false,"direction":false,"speed":false,"arrow_svg":false,"display_arrows":false,"display_dots":false,"dots_location":false,"set_colors":false,"dot_color":false,"active_dot_color":false,"query_loop":false,"facebook_enable":false,"x_enable":false,"line_enable":false,"copy_link_enable":false,"embled_enable":false,"icon_color":false,"language":false,"limit":false,"show_excerpt":false,"show_date":false,"columns":false,"doc_id":false,"show_image":false,"show_meta":false},"_links":{"self":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/137632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/comments?post=137632"}],"version-history":[{"count":1,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/137632\/revisions"}],"predecessor-version":[{"id":137634,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/137632\/revisions\/137634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media\/137628"}],"wp:attachment":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media?parent=137632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/categories?post=137632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/tags?post=137632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}