{"id":142114,"date":"2024-11-18T14:35:47","date_gmt":"2024-11-18T07:35:47","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=142114"},"modified":"2024-11-18T14:35:48","modified_gmt":"2024-11-18T07:35:48","slug":"ufs-2024-worldchefs-congress","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/ufs-2024-worldchefs-congress\/","title":{"rendered":"UFS\u00a0welcomes the world\u2019s foodies to the \u201cCulinary Infinity\u201d at 2024 Worldchefs Congress"},"content":{"rendered":"\n<p>Unilever Food Solutions (UFS) mounted an hour-long activation that previewed the future of food, welcoming excited foodies of different nationalities and palates who flocked to this year\u2019s Worldchefs Congress &amp; Expo 2024, held at the Marina Bay Sands, Singapore last October 21st.<\/p>\n\n\n\n<p>Anchored on the theme of&nbsp;<strong>Culinary Infinity<\/strong>, the&nbsp;UFS&nbsp;activation took place on a segmented infinity-shaped table reflecting the infinite possibilities of the future: Four quadrants represented four of the eight trends identified in the&nbsp;UFS&nbsp;Future Menus Report 2024.<\/p>\n\n\n\n<p>The journey to and of the future is a free-for-all, which is reflected in the culinary journey that each attendee went on. While there is no set order of the quadrants to visit and immerse in, it\u2019s only in completing the Culinary Infinity that a complete and exciting vision and flavor of the future will be fully formed.<\/p>\n\n\n\n<p>This said journey was made more exciting and enlivened through a creative interpretation of how attendees will explore the nooks and crannies of each \u201ctrend terrain.\u201d Mirroring the burst that\u2019s to be expected in menu items under&nbsp;<strong>Flavour Shock,<\/strong>&nbsp;Tempura with Matcha Sauce, Chocolate with Golden Egg Powder, and Truffle Ball Fermented Cassava were served on lava rocks and glossy obsidian.<\/p>\n\n\n\n<p>The&nbsp;<strong>Local Abundance<\/strong>&nbsp;terrain is a forager\u2019s bounty, showing what\u2019s possible if we plunge into the future with sustainability in mind and on our plates. Attendees even got to \u201cforage\u201d a certain portion of the exhibit, sourcing such ingredients as candlenuts, tamarinds. galangal, fingerroots and taking away&nbsp;a shared sense of responsibility in taking care of our planet as we also nourish ourselves.<\/p>\n\n\n\n<p>On the other, very real side of the sustainability conversation, attendees transformed from foragers into alchemists as the&nbsp;<strong>Low-Waste Menus&nbsp;<\/strong>trend took on the guise of a&nbsp; barren desert landscape which served as their provocation on how to transform what is \u201cunusable\u201d at a glance but is actually a trove of flavorful possibilities.<\/p>\n\n\n\n<p>In the&nbsp;<strong>Modernised Comfort Food<\/strong>&nbsp;terrain, the future is equal parts familiar and uncharted, and there\u2019s much to explore and experiment with whichever side you start with. Attendees were armed with nostalgia for creature comforts in their childhood kitchens as well as a taste for adventure as they forayed through flavors old and new.<\/p>\n\n\n\n<p>\u201cWe hope that a collective key takeaway is that yes, the future of food could go so many ways\u2013possibly infinite\u2013and that\u2019s not daunting at all. In fact, the innumerable possibilities are exactly why our industry should be excited to sink our teeth into the future,\u201d Vangie Hu, Regional Marketing Director,&nbsp;UFS&nbsp;Southeast Asia noted. \u201cWe hope&nbsp;UFS\u2019s hour at the Worldchefs Congress whetted your appetite for a culinary adventure\u2013we gladly offer up the&nbsp;UFS&nbsp;Future Menus Report to sate your hunger for more.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/16\/11\/2024\/141931\/\">Gartner predicts power shortages will restrict 40% of AI data centers by 2027<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/12\/11\/2024\/141562\/\">Disrupt closes first deal, Investing in DiaMonTech, a deeptech startup<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever Food Solutions welcoming excited foodies of different nationalities and palates who flocked to this year\u2019s Worldchefs Congress &#038; Expo 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