{"id":143336,"date":"2024-12-03T06:04:00","date_gmt":"2024-12-02T23:04:00","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=143336"},"modified":"2025-02-11T11:50:04","modified_gmt":"2025-02-11T04:50:04","slug":"tops-chef-bot","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/tops-chef-bot\/","title":{"rendered":"Central Food Retail and Google Cloud debut ‘Tops Chef Bot’"},"content":{"rendered":"\n

Central Food Retail Company Limited announced it has joined forces with Central Retail Digital and Google Cloud to develop and launch \u2018Tops Chef Bot,\u2019 an innovative shopping assistant powered by generative AI (gen AI) that creates a more customized and convenient shopping experience.<\/p>\n\n\n\n

Tops Chef Bot, a first-of-its-kind in Thai supermarkets, integrates Google Cloud\u2019s best-in-class data analytics, gen AI, and enterprise search engine capabilities with Central Food Retail\u2019s Personal Shopper service. It is designed to provide customers with a seamless, effortless shopping experience, transforming everyday meal planning into a streamlined and enjoyable process. Tops Chef Bot will debut as a pilot program at Tops Food Hall, Central Chidlom, with plans to expand this service to all Tops branches nationwide in the near future. Customers can engage with Tops Chef Bot through the LINE application, starting today.<\/p>\n\n\n\n

Stephane Coum<\/strong>, Chief Executive Officer, Central Food Retail Group, said: \u201cSince the successful launch of the Personal Shopper service in 2021, Tops has continued to innovate and develop cutting-edge retail solutions. We continue to prioritize the integration of digital technology and AI to refine our operations and elevate the customer experience, adapting to the trends and demands of the digital era. This year, we are revolutionizing Thailand\u2019s retail landscape once again through a strategic collaboration with Central Retail Digital and Google Cloud. Tops Chef Bot reinforces our vision of being a \u2018Truly World-Class Omnichannel Lifestyle Food Retailer\u2019 as we aim to set new benchmarks for the Thai retail industry.\u201d<\/p>\n\n\n\n

A conversational AI agent built on Google-quality search, grounded in enterprise data<\/h3>\n\n\n\n

With Google Cloud\u2019s BigQuery platform, Central Food Retail Group brought together its enterprise data, in different formats across various sources, into a universal metastore with fine-grained access controls, enabling the secure delivery of real-time analytics that reduce the time between signal, insight, and action.<\/p>\n\n\n\n

This allowed Tops Chef Bot to be developed based on insights from Tops customers, who primarily reside in urban areas, lead fast-paced lifestyles, and often lack the time to visit physical stores or prepare meals themselves.<\/p>\n\n\n\n

By leveraging Google Cloud\u2019s Vertex AI Search<\/a> to ground Google\u2019s Gemini 1.5 Flash model in data from its metastore, Central Food Retail Group was able to embed a Google-quality semantic search<\/a> engine and customized agentic AI workflow into Tops Chef Bot, empowering it to produce accurate, contextually-relevant responses.<\/p>\n\n\n\n

\"Tops-ChefBOT<\/figure>\n\n\n\n

Four key features on Tops Chef Bot <\/h3>\n\n\n\n

Tops Chef Bot is therefore able to address customer needs by providing real-time assistance, mimicking the experience of walking the aisles in person, through four key features:<\/p>\n\n\n\n

    \n
  1. Shopping Companion:<\/strong> Tops Chef Bot acts as a trusted shopping partner, recommending standout products, such as imported goods, new arrivals, and exclusive items tailored to the customer\u2019s lifestyle. It also includes personalized features such as creating shopping baskets based on purchase history and providing a summary of selected items.<\/li>\n\n\n\n
  2. Culinary Assistant:<\/strong> Making meal preparation easier than ever, Tops Chef Bot calculates the quantity of ingredients required for each dish based on the number of servings. It also accommodates individual needs, such as dietary restrictions, religious requirements, and food allergies.<\/li>\n\n\n\n
  3. Savings Guru:<\/strong> Tops Chef Bot compiles discounts, loyalty point promotions, and seasonal offers. This ensures customers can shop smart and save more.<\/li>\n\n\n\n
  4. Human Connection:<\/strong> For those who prefer interacting with a real person, Tops Chef Bot seamlessly integrates with the Personal Shopper service, enabling customers to connect directly with staff for additional assistance.<\/li>\n<\/ol>\n\n\n\n

    Annop Siritikul<\/strong>, Country Director, Thailand, Google Cloud, said: “Central Retail has taken full advantage of our Vertex AI<\/a> and BigQuery platforms to connect powerful AI models like Gemini 1.5 Flash to its diverse data sources, including inventory, product catalogs, curated recipes, and customer insights. <\/p>\n\n\n\n

    This platform-first approach<\/a> has allowed them to develop and launch Tops Chef Bot, a gen AI agent underpinned by a Google-quality search engine. Tops Chef Bot serves as a compelling example of how gen AI can enhance product discovery and elevate the retail experience. We look forward to our continued collaboration with Central Retail to bring more enterprise-grade data- and AI-driven innovations to shoppers in Thailand.\u201d<\/p>\n\n\n\n

    Tops Chef Bot also incorporates an advanced inventory management system as part of its agentic AI workflow. This system optimizes operational efficiency by reducing the need for manual stock checks. Additionally, it drives sales growth through a cross-selling strategy, which focuses on recommending complementary products or services that add value to items customers have previously purchased.<\/p>\n\n\n\n

    David Llamas<\/strong>, Group Chief Digital Officer, Central Retail Corporation, said: \u201cThe mission of Central Retail Digital is to drive the organization\u2019s complete digital transformation. This includes integrating BigQuery and Vertex AI, Google Cloud\u2019s industry-leading platforms for data analytics and AI development, with our business processes to create a next-generation omnichannel platform in line with Central Retail\u2019s CRC OMNI-Intelligence vision<\/a>. The launch of Tops Chef Bot marks a significant milestone in advancing Thailand\u2019s retail industry and serves as inspiration for designing more groundbreaking innovations.\u201d<\/p>\n\n\n\n

    The introduction of Tops Chef Bot is a significant step forward in fostering sustainable business growth, fully aligned with the Central Food Retail Group\u2019s roadmap for long-term development and innovation.<\/p>\n\n\n\n

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    Central Food Retail announced it has joined forces with Central Retail Digital and Google Cloud to develop and launch Tops Chef Bot<\/p>\n","protected":false},"author":8,"featured_media":143320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[12928,17969,30464,30465,30466],"class_list":["post-143336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-google-cloud-2","tag-generative-ai-2","tag-tops-2","tag-tops-chef-bot-2","tag-shopping-experience"],"yoast_head":"\nCentral Food Retail and Google Cloud debut 'Tops Chef Bot' - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Central Food Retail Company Limited announced it has joined forces with Central Retail Digital and Google Cloud to develop and launch \u2018Tops Chef Bot,\u2019 an innovative shopping assistant powered by generative AI\" \/>\n<meta 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