{"id":143625,"date":"2024-12-09T04:44:00","date_gmt":"2024-12-08T21:44:00","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=143625"},"modified":"2024-12-09T10:21:37","modified_gmt":"2024-12-09T03:21:37","slug":"wipro-and-siam-ai-build-ai-assistant-for-tourism-authority-of-thailand-with-nvidia-ai","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/wipro-and-siam-ai-build-ai-assistant-for-tourism-authority-of-thailand-with-nvidia-ai\/","title":{"rendered":"Wipro and\u00a0SIAM.AI\u00a0build AI assistant for Tourism Authority of Thailand with NVIDIA AI"},"content":{"rendered":"\n

Wipro Limited, a leading technology services and consulting company announced a collaboration with\u00a0SIAM.AI<\/a> to develop an AI-powered digital assistant for the Tourism Authority of Thailand. This collaboration will utilize infrastructure, data and networks within the country, advancing Thailand\u2019s sovereign AI objectives.\u00a0\u00a0<\/p>\n\n\n\n

The AI-powered virtual assistant, \u2018Sukjai\u2019\u2014powered by the NVIDIA AI Enterprise<\/a> software platform, SIAM.AI<\/a> and Wipro\u2019s Enterprise Generative AI (WeGA) Studio<\/a>\u2014will provide domestic and international travelers with personalized, up-to-date, and timely information to deliver highly tailored experiences, while enabling the Tourism Authority to seamlessly service a growing number of tourists. <\/p>\n\n\n\n

Specifically, \u2018Sukjai\u2019 will provide 24\/7 support and information on things such as transportation guidelines and schedules, destinations and lodging availability, recommended activities based on interest, and crowd flow information at top attractions, etc. It will offer customized recommendations based on individual preferences and include info on emergency services as well as safety and security alerts.<\/p>\n\n\n\n

Vinay Firake, CEO<\/strong>, Asia Pacific, Middle East and Africa (APMEA), Wipro Limited, said, \u201cWe are excited to collaborate with\u00a0SIAM.AI<\/a>\u00a0and utilize NVIDIA’s technology to transform the tourism experience in Thailand. This initiative highlights our deep expertise and investments in delivering highly customized AI solutions, designed to achieve the unique objectives of our clients. With the expected increase in sovereign AI initiatives across geographies, this collaboration with\u00a0SIAM.AI<\/a>\u00a0and the Thai government marks an important milestone in bringing such services to a broader set of clients across markets.\u201d<\/p>\n\n\n\n

Ratanaphon Wongnapachant<\/strong>, CEO,\u00a0SIAM.AI\u00a0Cloud,said,\u00a0\u201cOur collaboration with Wipro exemplifies how we’re bringing together global expertise and local knowledge to serve Thailand’s digital future. Through this partnership, we’re leveraging NVIDIA’s advanced AI infrastructure while maintaining our commitment to data sovereignty and local value creation. This initiative demonstrates how Thailand can work with global leaders while maintaining control of our AI destiny and advancing our position as a key player in Southeast Asia’s AI landscape.\u201d<\/p>\n\n\n\n

John Fanelli<\/strong>, Vice President of Enterprise Software, NVIDIA, said, \u201cCreated by Wipro and\u00a0SIAM.AI<\/a>\u00a0with full-stack NVIDIA AI software and accelerated computing, the \u2018Sukjai\u2019 large language model will provide a foundation for Thailand to build AI applications that the nation\u2019s enterprises and small business owners can use to enhance travel experiences and open up new economic opportunities.\u201d<\/p>\n\n\n\n

\u2018Sukjai\u2019 will initially provide services in Thai and English. Wipro will continue to train the underlying models with the NVIDIA NeMo<\/a> platform based on user feedback, creating ever-more elevated and seamless experiences. The virtual assistant will be built based on responsible AI principles, such as transparency, data privacy, and human oversight, leveraging Wipro\u2019s Responsible AI framework<\/a>.<\/p>\n\n\n\n

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Central Food Retail and Google Cloud debut Gen AI-powered \u2018Tops Chef Bot\u2019, transforming retail with agentic workflows<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wipro Limited announced a collaboration with SIAM.AI to develop an AI-powered digital assistant<\/p>\n","protected":false},"author":8,"featured_media":143631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114],"tags":[30571,30572,30573,18947,30570],"class_list":["post-143625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-wipro-2","tag-siam-ai-2","tag-nvidia-ai","tag-tourism-authority-of-thailand","tag-ai-assistant-2"],"yoast_head":"\nWipro and\u00a0SIAM.AI\u00a0build AI assistant for Tourism Authority of Thailand with NVIDIA AI - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Wipro Limited, a leading technology services and consulting company announced a collaboration with\u00a0SIAM.AI to develop an AI-powered digital assistant for the Tourism Authority of Thailand.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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