{"id":146342,"date":"2025-01-24T09:12:46","date_gmt":"2025-01-24T02:12:46","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=146342"},"modified":"2025-02-11T11:08:24","modified_gmt":"2025-02-11T04:08:24","slug":"woeng-nakornkasem","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/woeng-nakornkasem\/","title":{"rendered":"AWC’s \u0e3f16B Investment to transform Yaowaraj Landmark"},"content":{"rendered":"\n

Asset World Corp Public Company Limited (AWC),\u00a0marked a significant milestone with the first piling ceremony for \u201cWoeng Nakornkasem Yaowaraj<\/strong>\u201d, the company\u2019s largest landmark mixed-use project situated on a strategic 14-rai (22,400 square meters) plot in the heart of Yaowaraj, one of Bangkok\u2019s most historic districts, as a significant cultural and commercial hub since the late 18th century. <\/p>\n\n\n\n

The project represents AWC\u2019s largest single development, with an investment of over THB 16,000 million, designed to transform Chinatown into a new, dynamic landmark under the \u201cLegacy of the Past, Inspiration of Tomorrow\u201d concept, seamlessly blending modern design with Thai-Chinese cultural heritage.<\/p>\n\n\n\n

The development will feature premium shopping spaces, two luxury hotels, a contemporary Chinese pavilion, and cultural areas for the community. With a commitment to achieving international green building standards, the project integrates sustainable practices to provide holistic value to all stakeholders. <\/p>\n\n\n\n

Scheduled for completion in 2029, Woeng Nakornkasem Yaowaraj will play a vital role in positioning Yaowaraj as a premier tourism, culture, and leisure hub while strengthening Bangkok\u2019s position to become a global sustainable tourism destination.<\/p>\n\n\n\n

\"AWC\u00a0\u0e17\u0e38\u0e48\u0e21<\/figure>\n\n\n\n

Wallapa Traisorat<\/strong>, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC),\u00a0said, Woeng Nakornkasem is a historically significant area that has long been an integral part of Bangkok, enriched by the charm of Chinatown and its invaluable Thai-Chinese cultural heritage. <\/p>\n\n\n\n

The development of \u2018Woeng Nakornkasem Yaowaraj\u2019 is a major milestone for AWC, marking its first flagship large-scale mixed-use development, eagerly awaited by all. With the largest area and highest single investment in the company\u2019s history, this project aligns with our strategy to create AWC\u2019s Lifestyle Destination, offering a comprehensive lifestyle experience for everyone, while preserving the cultural values of the past to inspire sustainable growth.<\/p>\n\n\n\n

This achievement is made possible through collaboration with world-class partners such as InterContinental Hotels Group (IHG Hotels & Resorts), a global leader in the hospitality industry, and Thai Obayashi, a world-class construction company, along with the support of the surrounding communities, who recognize the importance of this development. <\/p>\n\n\n\n

Inviting interested partners to collaborate in creating and developing, AWC aims to make \u2018Woeng Nakornkasem Yaowarat\u2019 a point of pride for the people of Yaowaraj and Thailand, while contributing to Bangkok’s goal of becoming a leading global center for culture and sustainable tourism.\u201d<\/p>\n\n\n\n

The \u201cWoeng Nakornkasem Yaowaraj\u201d<\/strong> project is located on a historic 14-rai site in the heart of Yaowaraj, with a development area of over 135,000 square meters. The design reflects the Thai-Chinese cultural heritage of Chinatown, blending the preservation of original architecture with modern elements to rejuvenate the legacy of Yaowaraj. The project consists of 3 key areas, including:<\/p>\n\n\n\n

\"AWC-Woeng-Nakornkasem<\/figure>\n\n\n\n

Chinese Pavilion:<\/strong>\u00a0An 8-story structure will be a sacred space and a new landmark in Chinatown. Designed with distinctive features, it will invite visitors to pay their respects and seek blessings for good fortune. <\/p>\n\n\n\n

Additionally, the Woeng Nakornkasem Museum will showcase historical images and artifacts highlighting the community\u2019s traditional way of life, enriching cultural learning. The project also includes leisure spaces, providing a place for relaxation in the heart of the city.<\/p>\n\n\n\n

World-Class Hospitality:<\/strong>\u00a0The first -ever two luxury hotels in Chinatown will feature over 500 rooms, including more than 300 rooms at the InterContinental Hotel, which will stand out with its 10-story main building and the carefully preserved historic commercial building, meticulously transformed into luxurious suites. As the first international hotel brands in Chinatown, guests can expect exceptional service and amenities. <\/p>\n\n\n\n

Notably, the InterContinental will also boast the largest ballroom in Yaowaraj, spanning over 1,100 square meters and accommodating up to 750 guests. In addition, a second IHG property with more than 200 rooms will occupy a 10-story main building and a restored commercial building along the Ong Ang Canal. <\/p>\n\n\n\n

The hotel will blend timeless elegance with modern comforts, delivering world-class services, including exceptional dining and bar experiences.<\/p>\n\n\n\n

Iconic Heritage and Luxury Retail:<\/strong>\u00a0A standout lifestyle destination for tourists, families and friends will span over 68,000 square meters within the main building, featuring a spacious outdoor plaza in the heart of Chinatown and showcasing the area\u2019s preserved commercial buildings. <\/p>\n\n\n\n

The project will also boast one of the largest underground shopping areas in Bangkok, offering luxury brand stores, innovative concept stores, Michelin-starred restaurants, caf\u00e9s, and carefully curated local shops that celebrate the rich history and prosperity of the Thai-Chinese commercial area. <\/p>\n\n\n\n

The contemporary design and event spaces will enhance the shopping experience, with year-round activities and festivals celebrating the cultural heritage of Chinatown. <\/p>\n\n\n\n

The development also offers a green environment, featuring large green spaces and a rooftop garden facade, as well as an underground parking facility with a capacity for 750 cars.<\/p>\n\n\n\n

Furthermore, the \u201cWoeng Nakornkasem Yaowaraj\u201d project is committed to sustainability, developed with a focus on adhering to green building standards to create environmentally friendly spaces that enhance the lifestyle of the surrounding community. <\/p>\n\n\n\n

Aiming for international certification, the project will support the local community’s economic growth and foster meaningful connections within the area. <\/p>\n\n\n\n

By promoting cultural heritage and encouraging a deeper understanding, the development will ensure the long-term prosperity and sustainable growth of both the community and all stakeholders involved.<\/p>\n\n\n\n

“Woeng Nakornkasem Yaowaraj is not only a significant landmark in Chinatown but also a symbol of connecting historical values with the future. AWC is committed to creating a remarkable experience for both Thai people and visitors from all over the world, while also contributing to the economic growth of the surrounding communities. Construction is scheduled to begin in 2025 with completion planned for 2029,” Wallapa concluded.<\/p>\n\n\n\n

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AWC\u00a0marked a significant milestone with the first piling ceremony for \u201cWoeng Nakornkasem Yaowaraj\u201d<\/p>\n","protected":false},"author":8,"featured_media":146343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[31260,31623,31259],"class_list":["post-146342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-woeng-nakornkasem-yaowaraj","tag-yaowaraj-landmark","tag-asset-world-corp-public-company-limited"],"yoast_head":"\nAWC's \u0e3f16B Investment to transform Yaowaraj Landmark - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Asset World Corp Public Company Limited (AWC),\u00a0marked a significant milestone with the first piling ceremony for \u201cWoeng Nakornkasem Yaowaraj\u201d, the company\u2019s largest landmark mixed-use project situated on a strategic 14-rai\" \/>\n<meta name=\"robots\" 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