{"id":147107,"date":"2025-01-28T09:42:22","date_gmt":"2025-01-28T02:42:22","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=147107"},"modified":"2025-02-04T09:58:22","modified_gmt":"2025-02-04T02:58:22","slug":"ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/","title":{"rendered":"KTC transforms IT with new leader, embraces AI for a smarter future"},"content":{"rendered":"\n

KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI to optimize workflows to enhance product and service development, delivering faster, safer, and more reliable experiences for members while adapting to evolving consumer trends and demands.<\/p>\n\n\n\n

Pittaya Vorapanyasakul<\/strong>, President and Chief Executive Officer at Krungthai Card Public Company Limited (KTC)\u00a0emphasized the need for continuous adaptation in today\u2019s fast-evolving digital landscape. \u201cIn the digital era, consumer behavior is changing rapidly, and businesses must stay agile to meet evolving customer needs. For financial institutions, providing secure, high-quality products and services is vital to earning member trust and confidence. At KTC, we\u2019ve consistently upgraded our IT systems and processes to align with these expectations. Now, with an experienced leader like Wilaiwan joining the team, we\u2019re strengthening our IT foundation to support our strategic plan, \u2018Building a Sustainable Future Through Digital Transformation,\u2019 set for 2025.\u2019<\/p>\n\n\n\n

\"Wilaiwan<\/figure>\n\n\n\n

Effective January 1, 2025, as KTC\u2019s first female IT executive, Wilaiwan Nopparat<\/strong>, Head of Information Technology, brings over 20 years of experience in the telecommunications sector. She is tasked with developing and implementing technology strategies to support KTC\u2019s organizational goals, with a strong focus on enhancing the Core Payment Platform\u2014an essential pillar of the company\u2019s operations<\/p>\n\n\n\n

Wilaiwan stated,\u00a0\u201cKTC has outlined an IT roadmap for 2025-2026 to enhance the efficiency and advancement of our personnel and information systems, particularly the Core Payment Platform, which is central to our operations. We will collaborate with leading IT partners to leverage world-class technology innovations as Total Solutions. This will strengthen our data management capabilities, enable fast and secure processing of large datasets, support real-time transactions, improve service efficiency for members and business partners, and ensure the stability and sustainability of KTC\u2019s future growth.\u201d<\/p>\n\n\n\n

KTC\u2019s journey toward becoming a sustainable digital organization relies on more than technology investments. Three critical priorities include: 1) Empowering personnel as a core driving force; 2) Building expert teams to develop innovations that meet member needs, and 3) Enhancing member experiences through AI integration.<\/p>\n\n\n\n

1) Citizen Developers: Empowering a Key Driving Force<\/strong><\/p>\n\n\n\n

KTC is developing Citizen Developers, enabling employees across all departments to actively contribute to process improvements using Low-Code tools. This approach enhances workflows while fostering a culture of learning and upskilling to drive innovation.<\/p>\n\n\n\n

2) Fusion Team: Assemble Experts to Drive Innovation<\/strong><\/p>\n\n\n\n

As part of its Digital Transformation strategy, KTC has established a \u201cFusion Team\u201d, comprising experts from diverse fields working collaboratively to create member-focused innovations. These teams are instrumental in improving internal processes, ensuring greater agility and efficiency.<\/p>\n\n\n\n

3) Agentic AI: Transforming Member Experiences with AI<\/strong><\/p>\n\n\n\n

By integrating AI-Powered Solutions, KTC can analyze member data, predict behaviors, automate decision-making, and provide real-time support. These innovations improve efficiency, enhance customer experiences, and create new opportunities for business growth.<\/p>\n\n\n\n

\u201cKTC believes that combining digital innovations with a well-structured workforce will reduce costs, improve operational efficiency, and unlock new business opportunities. This transformation will position KTC for sustained growth while delivering unparalleled value to our members and stakeholders\u201d\u00a0Pittaya concluded.<\/p>\n\n\n\n

KBTG unveils strategic plan: The Year of Agentic AI 2025<\/a><\/p>\n\n\n\n

Thailand most trusting of AI, according to Telenor Asia study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI to optimize workflows to enhance product and service development, delivering faster, safer, and more reliable experiences for members while adapting to evolving consumer trends and demands. Pittaya Vorapanyasakul, President and Chief Executive Officer […]<\/p>\n","protected":false},"author":8,"featured_media":147109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[31464,31465,3810,18092,31463],"class_list":["post-147107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-pittaya-vorapanyasakul","tag-wilaiwan-nopparat","tag-ai-2","tag-ktc-2","tag-transforms-it"],"yoast_head":"\nKTC transforms IT with new leader, embraces AI for a smarter future - The Story Thailand<\/title>\n<meta name=\"description\" content=\"KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KTC transforms IT with new leader, embraces AI for a smarter future - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Thailand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryThailand\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T02:42:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T02:58:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/02\/KTC-transforms-IT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Story Thailand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Story Thailand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/\"},\"author\":{\"name\":\"The Story Thailand\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\"},\"headline\":\"KTC transforms IT with new leader, embraces AI for a smarter future\",\"datePublished\":\"2025-01-28T02:42:22+00:00\",\"dateModified\":\"2025-02-04T02:58:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KTC-transforms-IT.jpg\",\"keywords\":[\"Pittaya Vorapanyasakul\",\"Wilaiwan Nopparat\",\"AI\",\"KTC\",\"transforms IT\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/\",\"name\":\"KTC transforms IT with new leader, embraces AI for a smarter future - The Story Thailand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KTC-transforms-IT.jpg\",\"datePublished\":\"2025-01-28T02:42:22+00:00\",\"dateModified\":\"2025-02-04T02:58:22+00:00\",\"description\":\"KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KTC-transforms-IT.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KTC-transforms-IT.jpg\",\"width\":1200,\"height\":622,\"caption\":\"KTC transforms IT with new leader, embraces AI for a smarter future\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KTC transforms IT with new leader, embraces AI for a smarter future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"name\":\"The Story Thailand\",\"description\":\"Business and Digital Transformations\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\",\"name\":\"The Story Thailand\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"width\":512,\"height\":512,\"caption\":\"The Story Thailand\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TheStoryThailand\\\/\",\"https:\\\/\\\/x.com\\\/TheStoryThai\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\",\"name\":\"The Story Thailand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"caption\":\"The Story Thailand\"},\"description\":\"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \\\"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\\\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/author\\\/thestoryth\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KTC transforms IT with new leader, embraces AI for a smarter future - The Story Thailand","description":"KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/","og_locale":"en_US","og_type":"article","og_title":"KTC transforms IT with new leader, embraces AI for a smarter future - The Story Thailand","og_description":"KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI","og_url":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/","og_site_name":"The Story Thailand","article_publisher":"https:\/\/www.facebook.com\/TheStoryThailand\/","article_published_time":"2025-01-28T02:42:22+00:00","article_modified_time":"2025-02-04T02:58:22+00:00","og_image":[{"width":1200,"height":622,"url":"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/02\/KTC-transforms-IT.jpg","type":"image\/jpeg"}],"author":"The Story Thailand","twitter_card":"summary_large_image","twitter_creator":"@TheStoryThai","twitter_site":"@TheStoryThai","twitter_misc":{"Written by":"The Story Thailand","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#article","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/"},"author":{"name":"The Story Thailand","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399"},"headline":"KTC transforms IT with new leader, embraces AI for a smarter future","datePublished":"2025-01-28T02:42:22+00:00","dateModified":"2025-02-04T02:58:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/"},"wordCount":535,"publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/02\/KTC-transforms-IT.jpg","keywords":["Pittaya Vorapanyasakul","Wilaiwan Nopparat","AI","KTC","transforms IT"],"articleSection":["Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/","url":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/","name":"KTC transforms IT with new leader, embraces AI for a smarter future - The Story Thailand","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#primaryimage"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/02\/KTC-transforms-IT.jpg","datePublished":"2025-01-28T02:42:22+00:00","dateModified":"2025-02-04T02:58:22+00:00","description":"KTC has strengthened its leadership team with the appointment of new Head of Information Technology, invested in world-class innovations, and integrated AI","breadcrumb":{"@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#primaryimage","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/02\/KTC-transforms-IT.jpg","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/02\/KTC-transforms-IT.jpg","width":1200,"height":622,"caption":"KTC transforms IT with new leader, embraces AI for a smarter future"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thestorythailand.com\/en\/ktc-transforms-it-with-new-leader-embraces-ai-for-a-smarter-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thestorythailand.com\/en\/"},{"@type":"ListItem","position":2,"name":"KTC transforms IT with new leader, embraces AI for a smarter future"}]},{"@type":"WebSite","@id":"https:\/\/www.thestorythailand.com\/en\/#website","url":"https:\/\/www.thestorythailand.com\/en\/","name":"The Story Thailand","description":"Business and Digital Transformations","publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thestorythailand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thestorythailand.com\/en\/#organization","name":"The Story Thailand","url":"https:\/\/www.thestorythailand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","width":512,"height":512,"caption":"The Story Thailand"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheStoryThailand\/","https:\/\/x.com\/TheStoryThai"]},{"@type":"Person","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399","name":"The Story Thailand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","caption":"The Story Thailand"},"description":"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15","url":"https:\/\/www.thestorythailand.com\/en\/author\/thestoryth\/"}]}},"meta_box":{"open_icon":false,"close_icon":false,"open_text":false,"close_text":false,"layout":false,"effect":false,"name":false,"mobile":false,"tablet":false,"desktop":false,"mobile_gap":false,"tablet_gap":false,"desktop_gap":false,"alignment":false,"loop":false,"slides_to_scroll":false,"control":false,"delay":false,"direction":false,"speed":false,"arrow_svg":false,"display_arrows":false,"display_dots":false,"dots_location":false,"set_colors":false,"dot_color":false,"active_dot_color":false,"query_loop":false,"facebook_enable":false,"x_enable":false,"line_enable":false,"copy_link_enable":false,"embled_enable":false,"icon_color":false,"language":false,"limit":false,"show_excerpt":false,"show_date":false,"columns":false,"doc_id":false,"show_image":false,"show_meta":false},"_links":{"self":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/147107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/comments?post=147107"}],"version-history":[{"count":2,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/147107\/revisions"}],"predecessor-version":[{"id":147113,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/147107\/revisions\/147113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media\/147109"}],"wp:attachment":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media?parent=147107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/categories?post=147107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/tags?post=147107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}