{"id":153932,"date":"2025-05-22T09:30:30","date_gmt":"2025-05-22T02:30:30","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=153932"},"modified":"2025-05-22T09:30:34","modified_gmt":"2025-05-22T02:30:34","slug":"sukjai-travel-thailand","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/sukjai-travel-thailand\/","title":{"rendered":"AIS & TAT launch \u2018Sukjai Travel Thailand \u2013 Aunjai Everywhere\u2019"},"content":{"rendered":"\n

AIS, in collaboration with the Tourism Authority of Thailand (TAT), has launched the \u2018Sukjai Travel Thailand \u2013 Aunjai Everywhere\u2019 campaign to spark a new wave of domestic tourism in 2025. The campaign highlights the unique charm of Thai destinations\u2014both major cities and emerging travel hotspots\u2014inviting tourists to discover them through a seamless, digitally connected experience powered by AIS\u2019s intelligent network. Aligned with the government’s tourism development policy, the initiative aims to position Thailand as a premier regional tourism hub while ensuring sustainable income distribution to local communities. The campaign kicks off with the first event on Banthat Thong Road: “Aunjai Check-in, Enjoy and Earn Points“<\/strong>, offering tourists a variety of delicious rewards and exclusive privileges.<\/p>\n\n\n\n

Thapanee Kiatphaibool<\/strong>, Governor Tourism Authority of Thailand (TAT), stated,\u00a0\u201cTAT is committed to leveraging the power of tourism as a key mechanism for stimulating the national economy. The organization is focused on designing tourism experiences that meet the needs of modern digital-era travelers. Emphasis is being placed on integrating technology into Thai tourism to support both domestic and international travelers, enhancing convenience and safety through advanced technological solutions. A robust communications and internet network is therefore a critical component.<\/p>\n\n\n\n

The \u2018Sukjai Travel Thailand \u2013 Aunjai Everywhere\u2019 project is a collaboration between TAT and AIS, aimed at promoting Thailand\u2019s tourism industry. Recognizing AIS\u2019s capabilities in supporting tourism through digital privileges and the expansion of internet and 5G networks across popular destinations, the initiative seeks to ensure that travelers feel happy and secure. This project helps deliver safe and seamless travel experiences, reinforcing Thailand as a beloved destination for global travelers and fully energizing the tourism sector during the Amazing Thailand Grand Tourism and Sports Year 2025\u201d.<\/p>\n\n\n\n

Somchai Lertsutiwong<\/strong>, Chief Executive Officer of AIS, stated \u201cUnder AIS\u2019s vision of \u2018AI for a Sustainable Nation\u2019, we are committed to harnessing the power of intelligent networks and AI to drive sustainable growth across all sectors of Thailand. The tourism industry is a key focus, as we believe that high-quality connectivity forms the foundation for an exceptional travel experience.<\/p>\n\n\n\n

We are honored to collaborate with TAT on the \u2018Sukjai Travel Thailand \u2013 Aunjai Everywhere\u2019 initiative to digitally enhance the Thai tourism industry. This project aims to position Thailand as a leading global travel destination through our \u20183 Must-Haves\u2019 approach:<\/p>\n\n\n\n

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  1. Aunjai Travel<\/strong> \u2013 AIS ensures seamless connectivity for all communications through its advanced digital services that offer convenience, safety, and continuous accessibility along every travel route. The launch of \u201cNong Sukjai x Aunjai\u201d\u2014check-in mascots at over 100 unique, UNSEEN landmarks<\/li>\n\n\n\n
  2. Strong Network Coverage<\/strong> \u2013 Our intelligent 5G network now covers the entire country, ensuring continuous connectivity across all key destinations and major festivals nationwide.<\/li>\n\n\n\n
  3. Exclusive Experiences<\/strong> \u2013 Travelers will enjoy exclusive privileges through our extensive partner network via AIS Points, redeemable with over 1,000 partner brands and 30,000 stores across Thailand, tailored to diverse lifestyles \u2014 whether local or international. AIS also enhances culinary journeys in popular districts and collaborates with more than 30 leading global telecom partners, promoting Thailand to over 1.2 billion foreign mobile users, who can enjoy seamless connectivity and ongoing privileges while visiting.<\/li>\n<\/ol>\n\n\n\n

    Prapat Siangjan <\/strong>Chief Retail Management Officer AIS, <\/strong>stated \u201cTo reinforce our position as the destination that seamlessly connects every aspect of the Thai digital lifestyle, AIS is proud to deliver comprehensive services and exclusive privileges. This collaboration highlights our commitment to advancing a sustainable tourism ecosystem in Thailand, beginning with the first activation on Banthat Thong Road\u2014a popular area among food lovers and younger generations. Partnering with the Banthat Thong Business <\/strong>Entrepreneurs Association, we are introducing three year-round campaigns offering exclusive benefits:<\/p>\n\n\n\n