{"id":153937,"date":"2025-05-22T09:48:16","date_gmt":"2025-05-22T02:48:16","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=153937"},"modified":"2025-12-11T13:38:35","modified_gmt":"2025-12-11T06:38:35","slug":"coke-foodmarks-talat-phlu","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/coke-foodmarks-talat-phlu\/","title":{"rendered":"‘COKE\u00a0Foodmarks’ expands to street food\u00a0outlets\u00a0across Thailand"},"content":{"rendered":"\n

The Coca-Cola is scaling up its successful\u00a0\u201cCOKE\u00a0Foodmarks\u201d\u00a0campaign by expanding its reach to food outlets nationwide by the end of this year. Building on a strong foundation of more than 4,300 current outlets, the campaign is now set to transform food trips into gastronomy explorations \u2014 targeting vibrant street food hubs, bustling walking streets, and iconic districts across the country, including Bangkok, Chiang Mai, Khon Kaen, and Phuket, as well as cities like Hua Hin, Hat Yai, and Pattaya. These locations are more than just tourist spots; they are the latest epicenters where amazing food meets great company, captivating stories unfold, and Thailand\u2019s cultural legacies are preserved.<\/p>\n\n\n\n

Thailand holds a special place in this global initiative as it was the first country in the ASEAN & South Pacific region to launch “COKE Foodmarks” in 2024. Coca-Cola, with its proud 75-year history of being deeply intertwined with Thai culture and cuisine, is celebrating the country\u2019s rich street food heritage by bridging tradition with today\u2019s modern lifestyles. The campaign continues to explore and integrate digital platforms, exciting on-ground activities, and unforgettable dining experiences with the refreshing and deliciously fizzy Coca-Cola drink. Furthermore, through this platform, the company also provides participating vendors with enhanced visibility and marketing support. Initial pilot areas in Banthat Thong Road in Bangkok, Nimmanhaemin Road in Chiang Mai, 30 Kanya Road in Nakhon Ratchasima, and San Chao Road in Surat Thani, demonstrate the campaign\u2019s potential to further energize vibrant local food economies.<\/p>\n\n\n\n

A Pioneering Collaboration: Transforming Talat Phlu with BMA<\/h3>\n\n\n\n
\"COKE<\/figure>\n\n\n\n

Highlighting its steadfast commitment to growing with local communities, Coca-Cola Thailand has partnered with the Bangkok Metropolitan Administration (BMA)<\/strong> and the Thonburi District Office<\/strong> to officially launch the \u201c<\/strong>COKE Foodmarks\u201d at Talat Phlu initiative. This collaboration focuses on revitalizing the historic street food area under the Ratchadaphisek overpass by the Talat Phlu railway – a neighborhood rich in cultural heritage. This initiative is being undertaken with full community engagement, ensuring the preservation of Talat Phlu\u2019s historical charm.<\/p>\n\n\n\n

Bangkok Governor Chadchart Sittipunt, <\/strong>stated: \u201cThe BMA is committed to strengthening community-based economies through meaningful public-private partnerships. Talat Phlu is not only a street food haven but a living testament to Thonburi\u2019s heritage. This collaboration with Coca-Cola will transform it into a creative economy hub that respects its identity while improving public infrastructure and economic opportunity. We hope this model inspires future community-led developments.\u201d<\/p>\n\n\n\n

Han Thwe Phyo<\/strong>, Senior Director of Marketing for Coca-Cola in Thailand and Laos, added:\u201c<\/em>At Coca-Cola, we aim to be part of every joyful moment\u2014especially around food. Coca-Cola\u2019s local\u00a0presence in Thailand over the last 75 years underscores our deep connection to Thai culture and cuisine. We\u2019re proud to partner with the BMA and Thonburi District to help develop the shop area under the Ratchadaphisek Bridge, on the side near Talat Phlu Railway Station. Our efforts aim to elevate this unique historic neighborhood into a new culinary landmark. We are delighted to help support and contribute to the local economy and we are thankful to the community and our partners for working with us to bring this collaboration to life. It is our honor to help maintain the distinctive identity and historical values of an area that has thrived for over 200 years\u00a0and contributes to its transformation into a new culinary destination.\u201d<\/p>\n\n\n\n

Talat Phlu: The New \u2018Coca-Cola\u2019 Culinary Foodmark <\/strong>To mark this revitalization, Coca-Cola has unveiled a new Talat Phlu Landmark Sign on the Ratchadaphisek overpass. Designed to reflect the district\u2019s 200-year-old heritage, distinct railway-side character, and the rich Thai-Chinese culinary identity, the signage sets the stage for the area\u2019s significant infrastructure upgrades.<\/p>\n\n\n\n