{"id":156486,"date":"2025-06-25T15:13:35","date_gmt":"2025-06-25T08:13:35","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=156486"},"modified":"2025-06-25T15:13:40","modified_gmt":"2025-06-25T08:13:40","slug":"central-retail","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/central-retail\/","title":{"rendered":"Central Retail unveils bold 3-year, THB 45 billion plan for ‘New Heights, Next Growth’"},"content":{"rendered":"\n

Central Retail invests 45 billion to drive forward the strategy \u201cNew Heights, Next Growth\u201d to strengthen Synergy and accelerate expansion in the Thai-Vietnamese markets<\/p>\n\n\n\n

Suthisarn Chirathivat<\/strong>, Chief Executive Officer of\u00a0Central Retail Corporation Public Company Limited (CRC), shared, \u201cDoing business in an era of global economic slowdown and rapidly shifting consumer behaviour is immensely challenging. However, Central Retail, as a leader in retail and wholesale, views these challenges as opportunities and driving forces that push us to rethink and reset. We are enhancing every dimension of our operations by leveraging AI technology, empowering our people to work with maximum efficiency and enabling deeper insights and access to our customers. Today\u2019s consumers look beyond price \u2013 they seek the best overall experience in value, convenience, simplicity, and speed. These expectations have become our imperative to meet customer needs across both offline and online channels within our flexible, resilient, and adaptable ecosystem that is built to keep moving forward.\u201d<\/p>\n\n\n\n

Central Retail has outlined a 3-year roadmap under the \u201cNew Heights, Next Growth\u201d strategy, with 5 strategic pillars<\/strong> aimed at elevating the organisation\u2019s capabilities and driving its next phase of growth during 2025\u20132027: <\/p>\n\n\n\n

    \n
  1. Reinforce Customer<\/strong>\u00a0Focus:<\/strong>\u00a0Deepen understanding and connection with customers\u00a0by strengthening The 1 Loyalty Program in both Thailand and Vietnam, which now boasts over 26 million members combined. This reaffirms Central Retail’s position as the strongest loyalty platform in the region. The company also aims to expand its customer base to target young and mainstream consumers, while further penetrating B2B segments.
    <\/li>\n\n\n\n
  2. Strengthen CRC Foundation:<\/strong>\u00a0Driving growth across core businesses\u00a0\u2014 in both sales and profitability \u2014 while accelerating store expansion and renovation. The company is also advancing its unified technology platform to enable a seamless omnichannel shopping experience and build the capabilities needed to scale AI integration. This, in turn, supports sustained double-digit growth in online sales. At the same time, the company is accelerating the expansion of its Food and Mall businesses in Vietnam and introducing store formats tailored to the specific needs of target customer segments in each area.
    <\/li>\n\n\n\n
  3. Expedite New Growth:<\/strong>\u00a0Accelerate the growth of Central Retail\u2019s new growth engine\u00a0through the expansion of\u00a0GO WHOLESALE<\/strong>\u00a0via 5 key strategies: expanding private label products, establishing itself as a destination for the HORECA (Hotel, Restaurant, Catering) sector, leading in fresh product offerings under the \u201cAlways Fresh-Forward\u201d concept, launching\u00a012\u201318\u00a0new branches within these three years, and developing new store concepts and fulfillment stores tailored specifically to the HORECA and food retail segments. In addition, the company will continue to expand the\u00a0Auto1<\/strong>\u00a0business \u2014\u00a0a one-stop automotive service and accessories center \u2014 by launching at least\u00a010\u00a0new branches per year to cover high-potential locations.
    <\/li>\n\n\n\n
  4. Scale Synergy:<\/strong>\u00a0Foster deeper collaboration both within and beyond the organisation\u00a0\u2014 with a strong focus on cross-functional work across Central Retail and Central Group businesses. This includes joint efforts to drive sales and enhance cross-business collaboration among employees to maximise operational efficiency. At the same time, the company is optimising retail space to better serve customer needs and improve return on investment (ROI) through Mixed-Use models and Hybrid Retail Store formats.
    <\/li>\n\n\n\n
  5. Disciplined Financial Management<\/strong>\u00a0Maintain prudent financial management to ensure maximum efficiency\u00a0amid economic uncertainty. This includes cost control, prioritising investment in high-potential businesses, adjusting investment plans to remain flexible in changing environments, and managing capital structure appropriately to preserve financial stability and deliver strong shareholder returns.<\/li>\n<\/ol>\n\n\n\n

    Beyond strengthening every business segment, Central Retail remains firmly committed to its principle of \u201csustainable growth\u201d. Guided by the CRC Care philosophy across seven dimensions, sustainability is embedded in every action \u2014 driven by the belief that social and environmental responsibility is the foundation for long-term growth. With a goal of becoming a Net Zero organisation by 2050, the company aims to create tangible positive impact while uplifting the quality of life for communities, employees, and customers \u2014enabling everyone to grow stronger together.<\/p>\n\n\n\n

    \u201cWith a clear and effective strategy in place, Central Retail is committed to driving stable and strong business growth across all dimensions over the 2025-2027 period. We are targeting annual revenue and EBITDA growth of approximately 5%, backed by an investment budget of over THB 45-47 billion. This will be a key driver in expanding the company\u2019s capabilities, strengthening business resilience, and enhancing competitive edge \u2014 reinforcing our position as a sustainable leader in retail and wholesale both in Thailand and internationally, while generating long-term value and returns for all stakeholders,\u201d concluded\u00a0Suthisarn<\/strong>.<\/p>\n\n\n\n

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    Central Retail invests 45 billion to drive forward the strategy \u201cNew Heights, Next Growth\u201d to strengthen Synergy<\/p>\n","protected":false},"author":8,"featured_media":156487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,117,13941],"tags":[12922,34460],"class_list":["post-156486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-business-en","category-marketing","tag-central-retail-2","tag-suthisarn-chirathivat"],"yoast_head":"\nCentral Retail unveils bold 3-year, THB 45 billion plan for 'New Heights, Next Growth' - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Central Retail invests 45 billion to drive forward the strategy \u201cNew Heights, Next Growth\u201d to strengthen Synergy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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