{"id":158232,"date":"2025-07-17T08:07:41","date_gmt":"2025-07-17T01:07:41","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=158232"},"modified":"2025-07-17T08:07:42","modified_gmt":"2025-07-17T01:07:42","slug":"osotspa-appoints-mookda-pairatchavet-as-new-ceo-effective-october-1-2025","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/osotspa-appoints-mookda-pairatchavet-as-new-ceo-effective-october-1-2025\/","title":{"rendered":"Osotspa appoints ‘Mookda Pairatchavet’ as new CEO effective October 1, 2025"},"content":{"rendered":"\n

Osotspa Public Company Limited announced the appointment of\u00a0Mookda Pairatchavet<\/strong>\u00a0as the company\u2019s new\u00a0Chief Executive Officer, succeeding\u00a0Wannipa Bhakdibutr, who will retire from her role effective\u00a0October 1, 2025.<\/p>\n\n\n\n

The leadership transition is part of Osotspa\u2019s strategic roadmap to accelerate short- and long-term growth, focusing on strengthening existing customer loyalty while expanding reach to new consumer segments.<\/p>\n\n\n\n

Pairatchavet brings extensive industry expertise and a proven leadership record in both domestic and international consumer goods businesses. Her strengths in sales and marketing have guided organizations through multiple economic challenges, earning her recognition as one of Thailand\u2019s foremost executives. Her vision and experience will play a pivotal role in enhancing Osotspa\u2019s growth potential through targeted sales strategies, customer engagement, and market expansion.<\/p>\n\n\n\n

In conjunction with this appointment, Osotspa\u2019s Board of Directors has also approved an adjusted timeline for the leadership succession of\u00a0Yol Phokasub<\/strong>, who will assume the role of\u00a0Chairman of the Executive Committee<\/strong>, effective\u00a0October 1, 2025<\/strong>. This synchronized transition will ensure collaborative momentum in propelling Osotspa toward its strategic goals.<\/p>\n\n\n\n

Osotspa remains confident that the combined leadership, vision, and experience of Phokasub and Miss Pairatchavet will guide the company into a new era of sustainable success and innovation.<\/p>\n\n\n\n

SCB 10X invests in Pokee AI to unlock the future of AI-powered workflow automation<\/a><\/p>\n\n\n\n

Banpu launches new corporate video \u2018Sustainable Energy\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Osotspa Public Company Limited announced the appointment of Mookda Pairatchavet as the company\u2019s new Chief Executive Officer<\/p>\n","protected":false},"author":8,"featured_media":158230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13935],"tags":[35105,7297],"class_list":["post-158232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-mookda-pairatchavet","tag-osotspa"],"yoast_head":"\nOsotspa appoints 'Mookda Pairatchavet' as new CEO effective October 1, 2025 - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Osotspa Public Company Limited announced the appointment of\u00a0Mookda Pairatchavet\u00a0as the company\u2019s new\u00a0Chief Executive Officer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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