{"id":158802,"date":"2025-07-25T12:16:20","date_gmt":"2025-07-25T05:16:20","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=158802"},"modified":"2025-07-25T12:16:21","modified_gmt":"2025-07-25T05:16:21","slug":"ktc-learning-playground","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/ktc-learning-playground\/","title":{"rendered":"KTC forges alliance to transform Thai family travel into a nationwide ‘Learning Playground’"},"content":{"rendered":"\n

Krungthai Card Public Company Limited (KTC) is spearheading a transformative initiative to reshape family tourism in Thailand, positioning it as a powerful engine for economic growth, social development, and hands-on education.<\/p>\n\n\n\n

Through its 17th KTC FIT Talk, themed \u201cFamily Tourism Economy: Igniting Family Power Through Thai Tourism,\u201d KTC has united leaders from theme parks, hospitality, lifestyle destinations, and museums to build a sustainable “Fun & Learn” ecosystem across the country.<\/p>\n\n\n\n

The initiative recognizes that modern families are seeking more than just a vacation; they are looking for enriching experiences that foster life skills and create lasting memories. KTC aims to be the catalyst for these journeys, transforming travel destinations into vibrant playgrounds for learning.<\/p>\n\n\n\n

\u201cFor KTC, \u2018family\u2019 is the fundamental unit of the Thai economy, with the power to drive sustainable growth in consumption, education, and quality living,\u201d stated Varitta Phatanarajta<\/strong>, Head of Credit Card Marketing Division at KTC.<\/p>\n\n\n\n

\u201cWe believe that travel, when designed with a clear purpose and supported by like-minded partners, can transform destinations into powerful playgrounds for learning. Our goal is to connect families with high-quality learning environments, driving grassroots economic development and creating a positive ripple effect across society.\u201d<\/p>\n\n\n\n

To achieve this vision, KTC has brought together a coalition of strategic partners, each a leader in its respective field.<\/p>\n\n\n\n

From Thrills to Skills: Theme Parks as Learning Hubs<\/h4>\n\n\n\n

Wuthichai Luangamornlert<\/strong>, CEO of Siam Amazing Park, emphasized that modern amusement parks are evolving beyond simple entertainment. \u201cSiam Amazing Park is a \u2018learning playground\u2019 where children develop crucial soft skills through real-life experiences\u2014queuing, sharing, facing fears, and learning about safety,\u201d he said.<\/p>\n\n\n\n

By integrating rides and adventures with educational programs like scout camps, parks become dynamic spaces for growth. \u201cWhen amusement parks connect with museums and communities, they become part of a larger Fun & Learn ecosystem, transforming tourism into a holistic development tool,\u201d Wuthichai added.<\/p>\n\n\n\n

Crafting Memories: Centara Redefines Family Hospitality<\/h4>\n\n\n\n

Centara Hotels & Resorts is embedding the concept of shared family experiences into its core brand identity. \u201cOur goal is to deliver warm, heartfelt service so that each stay becomes a journey of shared experiences and meaningful family memories,\u201d explained Pinida Pettanagul<\/strong>, Corporate Director of Marketing & Creative Services.<\/p>\n\n\n\n

The proudly Thai hotel brand champions “Family-Oriented Hospitality,” designing safe and welcoming spaces for all generations. A prime example is the Centara Grand Mirage Beach Resort Pattaya, a themed hotel whose global success has led to the Mirage concept expanding to Dubai, Vietnam, and the Maldives. By integrating local culture into its properties, Centara also ensures that tourism revenue supports local communities.<\/p>\n\n\n\n

Beyond Spaces: AWC Creates Immersive Family Experiences<\/h4>\n\n\n\n

Asset World Corporation (AWC) is redefining real estate by turning its properties into hubs of imagination and family learning. At Asiatique The Riverfront Destination, the company has blended retail, dining, and culture with world-class educational entertainment.<\/p>\n\n\n\n

\u201cThe launch of \u2018Jurassic World: The Experience\u2019 marks a major step in creatively connecting global IP with Thai heritage, creating a space where multiple generations can learn together in a fun and safe environment,\u201d said Anont Vidhayasirinun<\/strong>, Sales and Marketing Director. With future projects like the “Hatch Dome” and immersive environmental exhibits, AWC is investing not just in spaces, but in fostering family relationships and a sustainable future.<\/p>\n\n\n\n

Reimagining History: Museum Siam Champions ‘Play and Learn’<\/h4>\n\n\n\n

Museums are also undergoing a profound transformation. Sukumal Phadungsilp<\/strong>, Deputy Director at Museum Siam, explained how the institution has shifted from a static repository of artifacts to a leading “Play and Learn” center.<\/p>\n\n\n\n

“We focus on making learning fun and accessible for all ages through interactive play and creative activities,” she noted.<\/p>\n\n\n\n

Recognizing the growth in family-oriented tourism, Museum Siam is positioning itself as a key driver of both the family and tourism economies, strengthening family bonds while promoting essential life skills in a civic space designed for limitless learning.<\/p>\n\n\n\n

To bring this national ecosystem to life, KTC has already partnered with over 28 destinations\u2014including museums, science centers, amusement parks, and cultural sites\u2014offering special privileges to its cardmembers to make these “Fun & Learn” experiences more accessible and affordable.<\/p>\n\n\n\n

\u201cWe believe that the small steps taken through family travel today can become the starting point for transformative change in Thai society,\u201d concluded Varitta.<\/p>\n\n\n\n

Haier completes acquisition of KLIMA KFT\u00a0<\/a><\/p>\n\n\n\n

KTC first-half profit up, market share grows across all products<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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