{"id":160552,"date":"2025-08-21T06:07:00","date_gmt":"2025-08-20T23:07:00","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=160552"},"modified":"2025-08-21T11:09:17","modified_gmt":"2025-08-21T04:09:17","slug":"hotpot-craze-fuels-65-jump-in-suki-orders-for-grabfood","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/hotpot-craze-fuels-65-jump-in-suki-orders-for-grabfood\/","title":{"rendered":"Hotpot craze fuels 65% jump in Suki orders for GrabFood"},"content":{"rendered":"\n<p>GrabFood announced a remarkable 65% increase in suki orders over the past two months (June-July 2025). This surge, driven by fierce competition in the hotpot industry, has prompted GrabFood to bring one of the country\u2019s most beloved suki brands to Bangkok.<\/p>\n\n\n\n<p>The platform has partnered with Chiang Mai\u2019s legendary \u201cSuki Changphuak,\u201d making its famous stir-fried suki available exclusively for delivery in Bangkok under the \u201cOnly at Grab\u201d sub-brand. The brand\u2019s first-ever branch outside of its six successful locations in Chiang Mai has now opened on Banthat Thong Road, a renowned street food haven.<\/p>\n\n\n\n<p><strong>Chirakit Kwangsukstith<\/strong>, Senior Director \u2013 Deliveries, Grab Thailand, noted, \u201cThe hotpot buffet war is not just creating buzz for dine-in restaurants; it&#8217;s also reshaping food delivery trends. Suki is one of our best-selling single-dish items, with over 270,000 orders annually, and the recent spike in demand shows its growing popularity.\u201d<\/p>\n\n\n\n<p><strong>Natsuwan Imjaiboon<\/strong>, owner of Suki Changphuak, expressed her excitement for the Bangkok expansion. &#8220;After countless requests from our fans, we&#8217;ve chosen Banthat Thong Road as our first location outside of Chiang Mai. This partnership with Grab, which has accounted for <strong>30% of our sales<\/strong>, allows us to offer our exclusive flavors to a new audience. We are already exploring opportunities for more branches in Bangkok soon.&#8221;<\/p>\n\n\n\n<p>The collaboration highlights GrabFood\u2019s strategy of elevating local culinary legends and providing urban diners with exclusive access to celebrated dishes, while helping local businesses thrive and expand through a robust digital delivery platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/20\/08\/2025\/160515\/\">SCBX announces major executive reshuffle, Taps Dr.Arak as future CEO<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/08\/08\/2025\/159809\/\">AIS partners with the NFL as the official broadcaster in Thailand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GrabFood reports a 65% jump in suki orders, and in response, brings Chiang Mai&#8217;s legendary &#8220;Suki Changphuak&#8221; exclusively to Bangkok. 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