{"id":161037,"date":"2025-08-26T20:04:51","date_gmt":"2025-08-26T13:04:51","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=161037"},"modified":"2025-08-28T20:14:34","modified_gmt":"2025-08-28T13:14:34","slug":"nba-ais-multiyear-collaboration","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/nba-ais-multiyear-collaboration\/","title":{"rendered":"NBA and AIS announce multiyear collaboration to deliver games in Thailand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The National Basketball Association (NBA) and Advanced Info Service (AIS), a digital service provider and the largest mobile operator in Thailand, today announced a multiyear collaboration that will see AIS PLAY \u2013 AIS\u2019s video streaming service \u2013 deliver select NBA games, marquee events and original programming to fans in Thailand beginning with the 2025-26 season that tips off on Tuesday, Oct. 21 in the U.S.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through a collaboration with MIMO Tech Co. Ltd., a wholly owned subsidiary of AIS, AIS PLAY will launch a dedicated sports channel that will provide its paid subscribers with access to select regular-season, playoff and Conference Finals games, NBA All-Star and the NBA Draft.&nbsp; Beginning with the 2026-27 season, AIS PLAY will also deliver the NBA Finals every other year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basketball fans in Thailand can enjoy NBA games and programming on AIS PLAY by subscribing to the service and downloading the AIS PLAY App through the <a href=\"https:\/\/apps.apple.com\/th\/app\/ais-play\/id1060905121\">App Store<\/a> and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ais.mimo.AISPlay&amp;hl=en&amp;pli=1\">Google Play<\/a> on smartphones, tablets and smart TVs.&nbsp; For more information on the subscription offerings, fans can follow AIS PLAY\u2019s official communication channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are truly delighted to work with the NBA, the world\u2019s most renowned and popular professional basketball league,\u201d said AIS Deputy Chief Executive Officer and Chief Operating Officer, <strong>Pratthana Leelapanang<\/strong>.\u00a0 \u201cThis marks a significant milestone that reinforces AIS\u2019s leadership in sports and entertainment platforms in Thailand.\u00a0 This collaboration not only enriches the global content offering on AIS PLAY but also allows Thai basketball fans to enjoy the NBA experience more closely and consistently.\u00a0 Backed by our high-quality mobile and fixed broadband networks, we aim to grow the NBA fanbase in Thailand and help drive the sport\u2019s development in the country.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAIS shares our commitment to growing basketball and the NBA in Thailand,\u201d said<strong> <\/strong>NBA Asia Managing Director <strong>Wayne Chang<\/strong>. \u201cWe look forward to leveraging AIS\u2019 expansive network to broaden the reach of our games and deepen Thai fans\u2019 connections with their favorite NBA teams and players.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on the NBA, fans can visit <a href=\"https:\/\/www.nba.com\/?11\">NBA.com<\/a>, download the NBA App, and follow the NBA on <a href=\"https:\/\/www.facebook.com\/nba\/\">Facebook<\/a>, <a href=\"https:\/\/x.com\/nba\">X<\/a>, <a href=\"https:\/\/www.instagram.com\/nba\/?hl=en\">Instagram<\/a> and <a href=\"https:\/\/www.tiktok.com\/@nbathailand?lang=en\">TikTok<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/wgsn-unveils-strategies-for-winning-the-modern-consumer\/\">WGSN unveils strategies for winning the modern consumer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ai-is-must-win-bet-for-thailand-says-true-ceo\/\"><a href=\"https:\/\/www.thestorythailand.com\/en\/inclusive-finance-techsauce\/\">Thailand\u2019s inclusive finance push: Using AI and data to Fuel growth<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBA with AIS in a multi-year deal to bring select games, events, and programming to Thailand via the AIS PLAY streaming service<\/p>\n","protected":false},"author":8,"featured_media":161039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114,117,118,13935,1],"tags":[8439,35768,36354,36355,36356,36357,36358,36360,1002],"class_list":["post-161037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-business-en","category-the-story-special","category-press-release","category-news","tag-ais-play-2","tag-pratthana-leelapanang","tag-streaming","tag-nba-games","tag-sports-content","tag-nba-asia","tag-basketball","tag-wayne-chang","tag-ais-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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