{"id":161742,"date":"2025-09-05T12:19:50","date_gmt":"2025-09-05T05:19:50","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=161742"},"modified":"2025-09-05T12:19:51","modified_gmt":"2025-09-05T05:19:51","slug":"ais-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/ais-loyalty-programs\/","title":{"rendered":"AIS and OR integrate loyalty programs"},"content":{"rendered":"\n<p>Telecommunications operator AIS and PTT Oil and Retail Business Public Company Limited (OR) have announced a strategic partnership to create a cross-industry loyalty ecosystem. The collaboration aims to integrate the companies&#8217; respective loyalty programs, allowing customers to redeem points across a wide network of retail and service locations throughout Thailand.<\/p>\n\n\n\n<p>Under the agreement, AIS customers can now use their &#8220;AIS Points&#8221; for discounts on products and services at more than 7,000 OR-affiliated outlets. This network includes PTT gas stations, Caf\u00e9 Amazon coffee shops, Jiffy convenience stores, KAMU Tea and Pearly Tea beverage shops, and the cosmetics retailer found &amp; found.<\/p>\n\n\n\n<p><strong>Prapat Siangjan<\/strong>, Chief Retail Officer at AIS, stated that the partnership is a key strategy to enhance the utility and value of AIS Points, making them more integral to customers&#8217; daily expenditures. &#8220;This collaboration elevates the value of every loyalty point, making the AIS Points ecosystem more comprehensive,&#8221; he said.<\/p>\n\n\n\n<p>The initiative also aligns with OR&#8217;s digital master plan and its strategy to build an &#8220;All Lifestyles&#8221; ecosystem. Phakorn Suriyaphiwat, Executive Vice President of Digital and Solutions Business at OR, noted that connecting with AIS&#8217;s customer base of over 51.1 million users creates a seamless experience that caters to a wide range of consumer activities, from travel to daily shopping.<\/p>\n\n\n\n<p>In addition to direct point redemption, the partnership facilitates point transfers between the two programs. Customers can convert 600 of OR&#8217;s &#8220;blueplus+&#8221; points into 50 AIS Points, which can then be used within the broader AIS partner network.<\/p>\n\n\n\n<p>This move reflects a growing trend of cross-sector collaborations designed to increase the value proposition of customer loyalty programs by expanding redemption options and leveraging the combined strengths of major industry players.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/04\/09\/2025\/161611\/\">Central and Italy join forces for grand \u2018Dolce Italia 2025\u2019 lifestyle event<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/01\/09\/2025\/161370\/\">Samsung opens its largest Business Experience Studio in Southeast Asia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIS and OR have partnered to integrate their loyalty programs in Thailand. Learn how customers can now use AIS Points for rewards at PTT Stations<\/p>\n","protected":false},"author":8,"featured_media":161741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13935],"tags":[1002,11591,16192],"class_list":["post-161742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-ais-en","tag-ptt-oil-and-retail-business-public-company-limited","tag-loyalty-programs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AIS and OR integrate loyalty programs - The Story Thailand<\/title>\n<meta name=\"description\" content=\"AIS and OR have partnered to integrate their loyalty programs in Thailand. 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