{"id":163728,"date":"2025-10-02T11:13:07","date_gmt":"2025-10-02T04:13:07","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=163728"},"modified":"2025-10-02T11:13:09","modified_gmt":"2025-10-02T04:13:09","slug":"banpu-shifting-employee-perception-of-ai","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/banpu-shifting-employee-perception-of-ai\/","title":{"rendered":"Banpu teams up AI and People to lead organization forward"},"content":{"rendered":"\n<p>Banpu Public Company Limited, a leading versatile energy company, is systematically integrating Artificial Intelligence (AI) across its operations to enhance competitiveness and drive innovation. This integration is guided by the strategic 3R Framework (Reframe, Reskill, Reimagine), focusing on harmonizing technology and human capabilities for the new era of energy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reframe: Shifting Employee Perception of AI<\/h3>\n\n\n\n<p><strong>Wittapon Jawjit<\/strong>, Head of Banpu People, highlighted that successful AI adoption requires addressing employee concerns about job replacement.<\/p>\n\n\n\n<p>\u201cBanpu has been powering through with resilience. To fully harness AI\u2019s potential, we must rethink and plan systematically to integrate AI with our people as one team,\u201d Wittapon stated.<\/p>\n\n\n\n<p>Banpu\u2019s approach focuses on Reframe (Shaping a New Perspective on AI) by communicating empathetically that AI is a supportive tool that enhances efficiency, not a disruptive replacement. By viewing AI as a &#8220;new teammate,&#8221; the company encourages acceptance and willingness to learn. Banpu organizes continuous quarterly training and communication activities, often featuring AI experts, to clearly define AI&#8217;s role and benefits across its global workforce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reskill and Reimagine: Building Capabilities for Growth<\/h3>\n\n\n\n<p>The framework continues with Reskill (Building New Capabilities) and Reimagine (Envisioning New Possibilities Together):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reskill:<\/strong> Banpu adopts an employee-centric approach, empowering staff to work seamlessly with AI, which supports complex and challenging tasks. The company offers tiered training programs, including <strong>\u201cAI for Everyone,\u201d \u201cGenerative AI for Business Productivity,\u201d<\/strong> and <strong>\u201cGenerative AI Mastery for Leader,\u201d<\/strong> to equip employees with practical skills like effective command input and strategic application of AI.<\/li>\n\n\n\n<li><strong>Reimagine:<\/strong> In the energy sector, AI is enhancing business operations and innovation, particularly in predictive maintenance, resource allocation, and data-driven decision-making.<\/li>\n<\/ul>\n\n\n\n<p>A key practical application is seen in Australia, where Banpu\u2019s energy trading team uses AI to process vast, real-time data for smart and timely decisions\u2014buying electricity when prices are low and selling during peak demand to generate tangible business value. AI is also used to increase accuracy and speed in workforce processes, specifically for screening and retaining qualified and talented personnel.<\/p>\n\n\n\n<p>Banpu\u2019s systematic 3R framework ensures that AI adoption is holistic, connecting employee understanding, skill development, and practical business operations to create long-term stability and value.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/01\/10\/2025\/163664\/\">AI fuels Buzzebees growth, defying market trends<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/22\/09\/2025\/162853\/\">Brineworks secures \u20ac6.8M from SeaX Ventures to drive ultra-low-cost e-fuels<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Banpu adopts the 3R Framework to integrate AI and human talent, driving its transformation into a versatile energy leader. <\/p>\n","protected":false},"author":8,"featured_media":163729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[37529,37530,37531,37532,37533,615,15590,22437,36952],"class_list":["post-163728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-reframe-reskill-reimagine","tag-workforce-strategy","tag-3r-framework","tag-ai-in-business-2","tag-wittapon-jawjit","tag-digital-transformation-en","tag-banpu-2","tag-ai-adoption","tag-energy-sector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banpu teams up AI and People to lead organization forward - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Banpu adopts the 3R Framework (Reframe, Reskill, Reimagine) to integrate AI and human talent, driving its transformation into a 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