{"id":164232,"date":"2025-10-08T20:50:26","date_gmt":"2025-10-08T13:50:26","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=164232"},"modified":"2025-12-12T00:29:47","modified_gmt":"2025-12-11T17:29:47","slug":"krungsri-ai-driven-transformation","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/krungsri-ai-driven-transformation\/","title":{"rendered":"Krungsri Commits \u0e3f10 Billion to AI-Driven Transformation"},"content":{"rendered":"\n

Bank of Ayudhya (Krungsri), a key member of Japan’s Mitsubishi UFJ Financial Group (MUFG), has unveiled a massive \u0e3f10 billion ($270 million USD) technology investment plan designed to fundamentally transform its operations. Announced at its annual “Krungsri Tech Day 2025,” the strategy positions Artificial Intelligence and Data Analytics as central pillars in its mission to create a more sustainable and simplified banking experience for individuals, businesses, and society at large.<\/p>\n\n\n\n

Marking the bank’s 80th anniversary, Krungsri President and President and Chief Executive Kenichi Yamato<\/strong> delivered a powerful vision, stating, “Evolution is no longer enough; transformation is necessary.” He emphasized that this shift extends beyond adopting new tools to a complete overhaul of work processes, partner collaborations, and the bank’s role in fostering success in a digital-first world.<\/p>\n\n\n\n

The core of this transformation is a “Technology for People” ethos, which aims to create intelligent, seamless financial experiences integrated into daily life. “We are investing continuously in technology and digital capabilities to enhance customer experiences and build trust\u2014the foundations of a leading, sustainable bank that creates a positive impact,” Yamato added.<\/p>\n\n\n\n

AI with a Social Conscience<\/h3>\n\n\n\n
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The most striking element of the strategy is Krungsri’s application of AI and data across three key pillars: People, Business, and Society. Tul Rotesere<\/strong>e<\/strong>, Head of Enterprise Data and Analytics Group, asserted that “AI is nothing without data,” explaining the establishment of an AI Center of Excellence to ensure governance and promote responsible innovation.<\/p>\n\n\n\n

While the bank is developing internal tools like “Data Counselor”\u2014a natural language interface for employees to query complex information\u2014and enhancing business functions like credit underwriting and fraud detection, its societal applications stand out.<\/p>\n\n\n\n

In a landmark move for the Thai financial sector, Krungsri has established a real-time data link with the Royal Thai Police’s Central Investigation Bureau. This pioneering collaboration combats financial crime by reducing the time required to freeze fraudulent accounts from several days to mere minutes, significantly increasing the chances of recovering victims’ funds. This initiative represents a profound step in a financial institution’s social responsibility.<\/p>\n\n\n\n

A Multi-Phase Foundational Journey<\/h3>\n\n\n\n

This ambitious vision is the culmination of a systematic, multi-year strategy. Saisunee Hanprathueangsil<\/strong>, Krungsri Chief Information and Digital Officer, detailed the bank\u2019s three-phase Medium-Term Business Plan (MTBP) that laid the groundwork:<\/p>\n\n\n\n