{"id":166586,"date":"2025-11-06T14:09:21","date_gmt":"2025-11-06T07:09:21","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=166586"},"modified":"2025-11-06T14:09:28","modified_gmt":"2025-11-06T07:09:28","slug":"wetv-asian-streaming","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/wetv-asian-streaming\/","title":{"rendered":"WeTV unveils &#8216;3C&#8217; plan to dominate Asian streaming, Names Ding Yuxi ambassador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WeTV Thailand has announced its ambitious business plan for 2026 under the theme of sustainable growth, anchored by the &#8220;3C&#8221; strategy: Content, Connect, and Co Create. Revealed during the &#8220;WeTV Always More 2026&#8221; event, the platform aims to reinforce its status as a leading premium video streaming platform in Asia by delivering high-quality entertainment, enhancing user experience, and strengthening its comprehensive ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A major highlight of the event was the introduction of renowned Chinese actor <strong>Ding Yuxi<\/strong> as the newest WeTV Global Ambassador. His appointment signifies the platform\u2019s expanding global influence and its critical role in bridging Thai and Chinese content with international audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/Ding-Yuxi.jpg\" alt=\"Ding Yuxi, newest WeTV Global Ambassador\" class=\"wp-image-166589\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/Ding-Yuxi.jpg 700w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/Ding-Yuxi-300x200.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/Ding-Yuxi-630x420.jpg 630w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/Ding-Yuxi-150x100.jpg 150w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/11\/Ding-Yuxi-696x464.jpg 696w\" \/><figcaption class=\"wp-element-caption\">(right) &#8211;<strong>Ding Yuxi<\/strong>, newest WeTV Global Ambassador<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Strong 2025 Performance Sets Stage for Growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nattaporn Runghajornklin<\/strong>, Country Manager of WeTV Thailand, reported significant achievements in 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market Standing:<\/strong> WeTV remains a leader in the streaming market with over <strong>55 million downloads<\/strong>, ranking No. 1 in Advertising Video on Demand (AVOD) and No. 2 in Subscription Video on Demand (SVOD) platforms.<\/li>\n\n\n\n<li><strong>Financial Growth:<\/strong> Paid subscriptions grew by <strong>40%<\/strong>, driving subscription revenue up by <strong>45% year-over-year<\/strong>.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Users spent an average of <strong>100 minutes per day<\/strong> on the platform, placing WeTV among the top two OTT platforms in Southeast Asia in terms of monthly watch time per user.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Viewer trends confirm the strong preference for Asian content: Chinese series account for over 50% of paid subscriptions, while Thai content, led by the surging popularity of Boy\u2019s Love (BL) and Girl\u2019s Love (GL) series, accounts for 30% of paid subscriptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WeTV\u2019s 2026 &#8220;3C&#8221; Core Strategies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For 2026, WeTV will accelerate its business momentum through three distinct strategies:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Content Excellence<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WeTV is committed to producing and curating world-class content, aiming for over <strong>500 premium Chinese series<\/strong> across various categories (C-Series, C-Miniseries, C-Anime, etc.). Furthermore, the platform will solidify its position as <strong>\u201cThe Biggest Hub of Girl\u2019s Love Content\u201d<\/strong> in Thailand by expanding its original lineup with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At least six new original BL titles.<\/li>\n\n\n\n<li>Eight new GL-exclusive license releases.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">WeTV will also collaborate on Licensing and Revenue-Sharing models to distribute high-quality content globally and introduce more mass-appealing Thai variety shows and dramas to cater to local preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Connect Through Experience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform aims to deepen user engagement by seamlessly blending online and offline experiences (O2O). Initiatives include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hosting fan meetings with Chinese artists in Thailand.<\/li>\n\n\n\n<li>Organizing exclusive fan trips to China.<\/li>\n\n\n\n<li>Expanding community-driven activities around BL and GL content to strengthen fandom bonds and drive continuous interaction.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Co Create to Shared Success<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy focuses on empowering partners and promoting Thai content as soft power globally. Key initiatives include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launching &#8220;Shorts x WeTV,&#8221; a new initiative to empower creators and partners to produce high-quality short-form content for digital audiences, with distribution opportunities across WeTV\u2019s global network, including China.<\/li>\n\n\n\n<li>Utilizing HEADLINER THAILAND artists to connect the WeTV business ecosystem with creative and commercial partners for long-term collaborative growth.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nattaporn concluded with aggressive targets: \u201cWeTV will continue to strengthen its position as Asia\u2019s leading premium video streaming platform through quality content from Thailand, Southeast Asia, and China. For 2026, we target a 20% increase in total revenue and 30% annual growth in app downloads.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/06\/11\/2025\/166555\/\">YouTube, Lazada team up to boost Thai creator earnings via Affiliate program<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/06\/11\/2025\/166557\/\">True Corp. declares maiden interim dividend of THB 6.6 billion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeTV Thailand unveils its 2026 &#8220;3C&#8221; strategy focusing on sustainable growth, fueled by a 45% revenue rise in 2025.<\/p>\n","protected":false},"author":8,"featured_media":166587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,13938],"tags":[38999,39000,37663,38991,38992,38994,38993,38996,38997],"class_list":["post-166586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-business-strategy","tag-wetv-thailand-2","tag-nattaporn-runghajornklin","tag-soft-power-2","tag-wetv-2026-strategy","tag-thai-chinese-content","tag-video-streaming-2","tag-ding-yuxi","tag-bl-gl-series","tag-ott-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WeTV unveils &#039;3C&#039; plan to dominate Asian streaming, Names Ding Yuxi ambassador - The Story Thailand<\/title>\n<meta name=\"description\" content=\"WeTV Thailand unveils its 2026 &quot;3C&quot; strategy 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