{"id":166926,"date":"2025-11-11T15:48:48","date_gmt":"2025-11-11T08:48:48","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=166926"},"modified":"2025-11-11T15:48:49","modified_gmt":"2025-11-11T08:48:49","slug":"thailand-must-adopt-3ps-to-lead-aseans-ai-race-says-cp-groups-sigve","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/thailand-must-adopt-3ps-to-lead-aseans-ai-race-says-cp-groups-sigve\/","title":{"rendered":"Thailand must adopt &#8216;3Ps&#8217; to lead ASEAN&#8217;s AI race, Says CP Group&#8217;s Sigve"},"content":{"rendered":"\n<p>Sigve Brekke, Executive Chairman of Telecom and Digital Business Group, CP Group and Group CEO of True Corporation, asserted that Thailand is at a decisive inflection point in the global digital race, possessing the fundamental readiness to transition into a leadership position within ASEAN. Speaking at The Standard Economic Forum 2025, Sigve introduced a &#8220;3Ps Blueprint&#8221;\u2014focusing on Policy, People, and Partnership\u2014as the strategy needed to overcome the current &#8220;Duality Gap&#8221; and fully harness Artificial Intelligence (AI) to redefine the nation&#8217;s economic future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From Electricity to Intelligence: Technology is the Economy<\/h3>\n\n\n\n<p>Sigve began by drawing parallels between the dawn of electricity in the 1880s and the current AI boom, noting that disruptive technologies quietly emerge before fundamentally reshaping industries.<\/p>\n\n\n\n<p>&#8220;The birth of electricity accelerated the Industrial Revolution&#8230; And now, AI is about to do the same,&#8221; he stated.<\/p>\n\n\n\n<p>He highlighted that technology is no longer a supporting function but &#8220;the economy itself.&#8221; This shift, combined with economic uncertainty and changing consumption patterns, fuels the rise of <strong>Everything-as-a-Service (XaaS)<\/strong>, where ownership is replaced by subscription models powered by predictive systems.<\/p>\n\n\n\n<p>According to the World Economic Forum, digital technologies currently account for about <strong>15.5% of the global economy<\/strong>, with an estimated <strong>70% of new value creation<\/strong> over the next decade set to be fueled by digitally enabled business models.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">All Set to Jumpstart: Thailand&#8217;s Strong Digital Foundation<\/h3>\n\n\n\n<p>Referencing the IMD\u2019s World Digital Competitiveness Ranking 2025, Sigve affirmed Thailand\u2019s strong foundation and future readiness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global Readiness:<\/strong> Thailand ranks <strong>No. 8 globally<\/strong> for telecom sector investment and internet bandwidth speed.<\/li>\n\n\n\n<li><strong>Infrastructure:<\/strong> Thanks to the True Corporation amalgamation, Thailand completed ASEAN&#8217;s largest network modernization, achieving <strong>99% 4G and 94% 5G coverage<\/strong> nationwide.<\/li>\n\n\n\n<li><strong>Regional Hub Potential:<\/strong> Due to reliable energy and strategic centrality, Thailand is well-positioned to challenge Malaysia and become a <strong>regional data centre hub<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Duality Gap: Consumer-Led vs. Enterprise Lag<\/h3>\n\n\n\n<p>Despite robust infrastructure, Thailand faces a significant &#8220;Duality Gap&#8221; between high individual adoption of digital tools and slow enterprise transformation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High Consumer Adoption:<\/strong> Thai consumers are among the fastest adopters in ASEAN. E-commerce is growing <strong>19% annually<\/strong> (nearly double the ASEAN average). Fintech adoption has reached <strong>50%<\/strong>, and digital payments are projected to exceed <strong>USD 18.6 billion by 2025<\/strong>. Furthermore, about <strong>75% of Thais<\/strong> have experimented with generative AI tools like ChatGPT.<\/li>\n\n\n\n<li><strong>Enterprise and Startup Lag:<\/strong> Core industries like manufacturing and agriculture have yet to embed AI deeply. The startup ecosystem mirrors this vulnerability; the OECD\u2019s Startup Asia Report showed Thai startups attracted only <strong>4% of ASEAN venture capital (VC) between 2021 and 2023<\/strong>, compared to Singapore\u2019s 40%. Thailand has only five unicorns, significantly trailing Singapore (over 20) and Indonesia (10).<\/li>\n<\/ul>\n\n\n\n<p>&#8220;The challenge is not the lack of ideas, but the lack of investment and scaling capability,&#8221; Sigve observed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The 3Ps Blueprint to Seize Digital Leadership<\/h3>\n\n\n\n<p>To quickly harness the AI wave and seize the &#8220;Digital Crown,&#8221; Sigve stressed the need for an upheaval across three critical areas:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Policy:<\/strong> Government must act as an <strong>enabler<\/strong>, not just a regulator. Policy reform must encourage innovation and capital flow to close the investment gap (Thailand averaged only 34 venture-backed startup deals annually over the last six years, versus 500+ in Singapore). Policy must promote:\n<ul class=\"wp-block-list\">\n<li>Equitable digital access for all citizens.<\/li>\n\n\n\n<li>Ethical and transparent AI governance.<\/li>\n\n\n\n<li>An entrepreneurial environment that rewards innovators.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>People:<\/strong> As the World Economic Forum projects 170 million new AI-driven jobs globally by 2030, Thailand must prioritize inclusive digital <strong>upskilling<\/strong>, develop AI leaders, and nurture a culture of <strong>human\u2013AI collaboration<\/strong>. &#8220;The goal is not to compete against AI, but to work with it,&#8221; he emphasized.<\/li>\n\n\n\n<li><strong>Partnership:<\/strong> With Thailand investing only about <strong>1% of its GDP in R&amp;D<\/strong> (half the level of innovation-driven economies), public\u2013private partnerships, incentives for global R&amp;D collaboration, and talent exchange across ASEAN are crucial to bridge the gap and build world-class human capital.<\/li>\n<\/ol>\n\n\n\n<p>Sigve concluded by stressing that AI must be assistive, inclusive, and collaborative, democratizing knowledge and productivity in the 21st century.<\/p>\n\n\n\n<p>&#8220;The race has already begun. It\u2019s not about catching up, it\u2019s about leading. And Thailand is ready,&#8221; he concluded.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/03\/11\/2025\/166306\/\">SCBX ranks 5th globally at ACM SIGIR 2025<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/08\/10\/2025\/164237\/\">AXONS and AWS launch \u2018Farm One\u2019 to digitize Thai agriculture<\/a><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sigve Brekke, CP Group and True Corp CEO, presents the &#8220;3Ps Blueprint&#8221; (Policy, People, Partnership) for Thailand to lead ASEAN&#8217;s digital race with AI. <\/p>\n","protected":false},"author":8,"featured_media":166927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[39120,13629,17794,19650,35518,35580,39119],"class_list":["post-166926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-asean-digital-crown","tag-sigve-brekke","tag-true-corporation","tag-true-corp-2","tag-ai-strategy","tag-cp-group-2","tag-thailand-digital-race"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thailand must adopt &#039;3Ps&#039; to lead ASEAN&#039;s AI race, Says CP Group&#039;s Sigve - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Sigve Brekke, CP Group and True Corp CEO, presents the &quot;3Ps Blueprint&quot; (Policy, People, Partnership) for Thailand to lead ASEAN&#039;s digital race 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