{"id":167339,"date":"2025-11-20T12:58:10","date_gmt":"2025-11-20T05:58:10","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=167339"},"modified":"2025-12-12T00:29:23","modified_gmt":"2025-12-11T17:29:23","slug":"kbtg-beyond-digital-transformation-to-intelligent-business","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/kbtg-beyond-digital-transformation-to-intelligent-business\/","title":{"rendered":"KBTG: Beyond Digital Transformation to &#8216;Intelligent Business&#8217;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amidst a decade-long corporate push toward digitalization, <strong>Thadpong Pongthawornkamol<\/strong>, Managing Director of Kasikorn Business Technology Group (KBTG), suggests that the era of &#8220;Digital Transformation&#8221;\u2014which focused primarily on using technology to increase speed\u2014is reaching saturation.&nbsp;He argues that speed alone is no longer sufficient to create a competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Thadpong, the new wave replacing this is &#8220;Intelligence,&#8221; which will be the decisive factor for organizational survival in the next phase.&nbsp;He proposes a model for adapting to &#8220;Intelligent Business,&#8221; driven by systems that can think and interact, alongside a strategic roadmap for the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redefining Positioning: From IT Arm to &#8220;Business Technology&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thadpong emphasized KBTG\u2019s strategic positioning, clarifying that KBTG is not merely a general Tech Company or an &#8220;IT Arm&#8221; waiting to code upon request.&nbsp;Instead, it operates as a &#8220;Business Technology Group,&#8221; reflecting a direction where technology and business are seamlessly integrated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mission is divided into two key areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enablement:<\/strong>&nbsp;Supporting banking businesses within the group to operate smoothly.<\/li>\n\n\n\n<li><strong>Innovation:<\/strong>&nbsp;Researching new answers to ensure the business remains relevant to society in the future.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This structure is built on a foundation of digital strength, flowing into Data analysis, and culminating in &#8220;Intelligence&#8221;\u2014the peak of the pyramid that transforms an organization into a fully Intelligent Business<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The 4 Stages of Evolution: Signals of Transition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To analyze the technological context, Thadpong categorized the evolution into four key stages, serving as a gauge for where businesses currently stand:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>The Era of Speed:<\/strong>&nbsp;The genesis of digital, focused on reducing transaction times from hours to seconds\u2014now a basic survival standard for all operators.<\/li>\n\n\n\n<li><strong>Data Intelligence:<\/strong>&nbsp;Analyzing massive datasets to understand customer context and offer precise products.<\/li>\n\n\n\n<li><strong>Perception AI:<\/strong>&nbsp;Technology that possesses &#8220;eyes and ears,&#8221; such as e-KYC via facial scanning, eliminating location constraints.<\/li>\n\n\n\n<li><strong>Intelligent Automation (The Current Era):<\/strong>&nbsp;The most significant leap, where AI advances from merely receiving information to being able to &#8220;Execute&#8221; independently.&nbsp;This gives rise to &#8220;AI Agents&#8221; capable of working on behalf of humans, signaling that businesses must urgently adjust their strategies.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Proven Impact: Tangible Business Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moving beyond a modern image, the application of AI must deliver tangible business figures<sup><\/sup>. KBTG provided empirical data reflecting efficiency improvements in three dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue Dimension:<\/strong>&nbsp;AI personalization has increased loan conversion rates by 4 times and doubled the efficiency of credit card promotions compared to traditional methods.<\/li>\n\n\n\n<li><strong>Operational Efficiency:<\/strong>&nbsp;Generative AI has transformed the management of Non-Performing Assets (NPA) by creating simulated room decor images for advertising.&nbsp;This reduced work time from half a day to under one minute per image, accelerating asset liquidation.<\/li>\n\n\n\n<li><strong>New Business Opportunities (New S-Curve):<\/strong>&nbsp;Technologies like AINU (identity verification via facial scan) have been developed to international standards and spun off to service external companies.&nbsp;This transforms internal support tools into new revenue streams beyond traditional interest income.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Workforce Challenge: From Coder to Foreman<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A critical impact on the labor market involves the &#8220;Human First, AI First&#8221; concept.&nbsp;Thadpong pointed out that current roles are being significantly disrupted.&nbsp;For example, AI Agents can now assist in writing basic code, reducing a task that took half a day to just 10 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This pressures software developers to evolve from &#8220;Coders&#8221; (writing commands) to &#8220;Foremen&#8221; (supervising and verifying accuracy)<sup><\/sup>.&nbsp;Furthermore, a new role titled&nbsp;<strong>&#8220;Business Technology Engineer&#8221;<\/strong>&nbsp;is expected to emerge\u2014professionals who deeply understand business context while commanding armies of AI to execute technical tasks effectively<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 Principles for Leadership in the Intelligent Era<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For executives navigating this transition, Dr. Thadpong distilled five key principles<sup><\/sup>:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Set Clear Goal:<\/strong>&nbsp;Establish clear objectives, such as adhering to &#8220;Human First&#8221; principles when making decisions about technological changes.<\/li>\n\n\n\n<li><strong>Concrete Strategy:<\/strong>&nbsp;Allocate resources appropriately by distinguishing which tasks require AI and which still necessitate human skills.<\/li>\n\n\n\n<li><strong>Platform &amp; Process:<\/strong>&nbsp;Create environments for experimentation, such as a Sandbox or AI Playground, with processes ready to &#8220;Scale up&#8221; immediately upon success.<\/li>\n\n\n\n<li><strong>Leader Alignment:<\/strong>&nbsp;Executives must share a unified vision to reduce internal friction.&nbsp;KBTG, for instance, established an &#8220;AI Council&#8221; that meets every three weeks.<\/li>\n\n\n\n<li><strong>Measurement:<\/strong>&nbsp;Define KPIs from day one to accurately assess the return on investment.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Thadpong concluded that &#8220;Intelligence&#8221; is not a passing trend but a business strategy requiring planning, restructuring, and clear measurement.&nbsp;Organizations clinging to old definitions of &#8220;digital&#8221; risk losing their competitive edge to those who have already advanced into the realm of Intelligent Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/12\/11\/2025\/166986\/\">AIS and Singtel launch \u2018Innov8Sparks 2025\u2019 to bridge Thai SMEs to regional markets<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/19\/11\/2025\/167238\/\">Microsoft unveils plan to boost Thailand\u2019s AI growth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KBTG moves beyond Digital Transformation to &#8220;Intelligent Business.&#8221; Explore the rise of AI Agents and 5 leadership strategies.<\/p>\n","protected":false},"author":8,"featured_media":167368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,122],"tags":[522,615,22679,39316],"class_list":["post-167339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-technology-en","tag-kbtg-en","tag-digital-transformation-en","tag-digitech-asean-thailand","tag-thadpong-pongthawornkamol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KBTG: Beyond Digital Transformation to &#039;Intelligent Business&#039; - The Story Thailand<\/title>\n<meta name=\"description\" content=\"KBTG moves beyond Digital Transformation to &quot;Intelligent Business.&quot; Explore the rise of 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