{"id":167996,"date":"2025-11-27T15:20:54","date_gmt":"2025-11-27T08:20:54","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=167996"},"modified":"2025-11-27T15:20:56","modified_gmt":"2025-11-27T08:20:56","slug":"google-digital-economy-2","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/google-digital-economy-2\/","title":{"rendered":"Thailand\u2019s Digital Economy set for $56 Billion milestone in 2025"},"content":{"rendered":"\n

Thailand continues to assert its dominance as the second-largest digital economy in Southeast Asia. According to the 10th edition of the e-Conomy SEA Report titled \u201cFrom Digital Decade to AI Reality: Accelerating the future in ASEAN,\u201d jointly released by Google, Temasek, and Bain & Company, the nation\u2019s digital economy is demonstrating remarkable resilience against macroeconomic headwinds.<\/p>\n\n\n\n

Despite challenges such as sluggish domestic consumption and high household debt, Thailand\u2019s digital Gross Merchandise Value (GMV) is projected to reach $56 billion in 2025, marking a 16% increase from $49 billion in 2024.<\/p>\n\n\n\n

The E-Commerce Engine: Powered by Video<\/h3>\n\n\n\n
\"Video-Commerce-e-Conomy-SEA-2025\"<\/figure>\n\n\n\n

The primary engine driving this economic expansion is the e-commerce sector, which is currently experiencing the fastest growth in the region at 22% year-over-year. The sector is on track to hit $33 billion in 2025.<\/p>\n\n\n\n

A critical factor in this surge is the explosion of video commerce. The report highlights a dramatic shift in consumer behavior, noting that the number of video sellers in Thailand has skyrocketed by 175% year-over-year, reaching 850,000. This makes Thailand home to the region’s largest and fastest-growing population of video commerce sellers.<\/p>\n\n\n\n

With transaction volumes hitting 1.3 billion, Thailand has secured its place as the second-largest video commerce market in Southeast Asia. High-engagement categories, particularly fashion and accessories, are leading the charge, accounting for 21% of the sector’s GMV.<\/p>\n\n\n\n

“The convergence of commerce and content is undeniable,” said Rafael Scislowski<\/strong>, Country Manager, Google Thailand. “Thailand is now the fastest-growing e-commerce and second-largest video commerce market in Southeast Asia. This success is largely driven by Thai consumers’ digital-first lifestyles which is translating directly to other sectors.\u201d<\/p>\n\n\n\n

Resilience in Travel and Transport<\/h3>\n\n\n\n

While the tourism sector has faced a delayed recovery, the online travel market remains robust. Projected to grow by 6% to reach $11 billion in GMV by 2025, Thailand remains one of the largest online travel markets in the region. Growth is being stimulated by government policy support, including expanded visa-free entry to 93 countries\u2014targeting high-growth markets like India and the Middle East\u2014and efforts to position Thailand as a global wellness hub.<\/p>\n\n\n\n

Similarly, online transport and food delivery are growing steadily. The sector is expected to grow 15% year-over-year to reach $5 billion in 2025, nearly doubling from 2023 figures. Following a period of intense market consolidation, platforms are now pivoting toward profitability and sustainable business models through diversified revenue streams like subscription bundles and in-app advertising.<\/p>\n\n\n\n

The Financial Shift: Digital Wealth and Banking<\/h3>\n\n\n\n

Thailand\u2019s financial landscape is undergoing a digital transformation. Digital Financial Services (DFS) are ascending rapidly, driven by:<\/p>\n\n\n\n