{"id":168961,"date":"2025-12-02T11:33:12","date_gmt":"2025-12-02T04:33:12","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=168961"},"modified":"2025-12-02T11:33:13","modified_gmt":"2025-12-02T04:33:13","slug":"robert-walters-salary-survey-2026","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/robert-walters-salary-survey-2026\/","title":{"rendered":"67% of Thai firms report skills gap; Focus shifts to reskilling and leadership hiring"},"content":{"rendered":"\n<p>Thailand&#8217;s recruitment market faces significant challenges in 2026, with over 67% of organizations citing a lack of skilled and experienced candidates as the primary hiring obstacle. Despite this skills gap, the job market remains highly competitive, driven by one of the world&#8217;s lowest unemployment rates and a strong confidence in job prospects, with 71% of professionals actively seeking new opportunities.<\/p>\n\n\n\n<p>According to a market overview by Robert Walters Thailand, while the majority of businesses (97%) plan salary increases\u2014aligning with the expectations of 93% of professionals\u2014employers are becoming more selective, leading to prolonged recruitment processes. This environment is driving two major trends: a focus on Skills-Based Hiring and Reskilling, and a strong prioritization of Senior-Level Leadership Hires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Hiring Challenges and Talent Priorities<\/h3>\n\n\n\n<p><strong>Employer Landscape:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hiring Outlook:<\/strong> Over <strong>33%<\/strong> of companies plan to increase hiring by 5-10% in 2026, while 40% will maintain current levels.<\/li>\n\n\n\n<li><strong>Top Challenge:<\/strong> <strong>67%<\/strong> cite a lack of skilled, experienced candidates.<\/li>\n\n\n\n<li><strong>Valued Soft Skills:<\/strong> Employers prioritize <strong>problem-solving and critical thinking (58%)<\/strong>, <strong>interpersonal and collaboration skills (57%)<\/strong>, and <strong>emotional intelligence, empathy (52%)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Talent Priorities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top Concern:<\/strong> Around <strong>60%<\/strong> of professionals are concerned about keeping up with AI skills due to a lack of training.<\/li>\n\n\n\n<li><strong>Job Seeking Hurdle:<\/strong> Over <strong>60%<\/strong> cite unmet salary and benefit expectations as the top challenge in finding the right job.<\/li>\n\n\n\n<li><strong>Retention Factors:<\/strong> Professionals prioritize <strong>competitive pay (60%)<\/strong>, <strong>flexible work conditions (44%)<\/strong>, and <strong>job security (37%)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Skills-Based Hiring and Reskilling as Game-Changers<\/h3>\n\n\n\n<p>The 2026 talent recruitment landscape in Thailand is shifting dramatically towards skills-based hiring, where employers prioritize specialized skill sets that align closely with job requirements over traditional academic qualifications.<\/p>\n\n\n\n<p><strong>Punyanuch Sirisawadwattana<\/strong>, Country Manager at Robert Walters Thailand, noted that this shift reflects the demand for professionals who can deliver immediate value. &#8220;Job movers with in-demand, &#8216;plug-and-play&#8217; skill sets are expected to command salary increases of <strong>15\u201320%<\/strong>, reflecting the premium placed on immediately deployable expertise,\u201d she added.<\/p>\n\n\n\n<p>Reskilling is becoming critical for both employers and employees. With 60% of employees valuing on-the-job training, investing in reskilling initiatives not only addresses the talent shortage but also builds a more agile workforce capable of navigating economic uncertainties, which are currently being impacted by political instability and a strong Thai baht affecting exports and tourism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership Roles Take Center Stage<\/h3>\n\n\n\n<p>Amidst unpredictable market conditions, many businesses are prioritizing senior-level candidates over mid-level hires. This high demand for C-suite talent and experienced leaders is necessary to drive transformation, reset strategies, and ensure organizational resilience.<\/p>\n\n\n\n<p><strong>Natiya Saul<\/strong>, Director at Robert Walters, emphasized: &#8220;Leadership hires in Thailand in 2026 are critical. Companies need leaders who can steer a workforce and inspire sustainable growth, which unlocks business goals.\u201d<\/p>\n\n\n\n<p>However, leadership recruitment faces its own hurdles, including a lack of suitable candidates, high salary expectations (<strong>53%<\/strong>), and competition fueled by counteroffers. To secure top leaders, organizations are placing greater emphasis on crucial soft skills, alongside strategic experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI&#8217;s Role and Future Skills<\/h3>\n\n\n\n<p>AI is officially transforming recruitment in Thailand, with large firms using it to automate tasks like job postings and interview scheduling. Within the workforce, over <strong>37%<\/strong> of employers have adopted AI to optimize headcount, with administration, accounting, and finance roles being most at risk.<\/p>\n\n\n\n<p>Employers identify data analysis (72%), critical thinking (52%), and adaptability (34%) as the most critical skills for an AI-driven workforce. Significantly, more than half of employers expect that 25\u201350% of their employees will need reskilling or upskilling within five years due to AI advancements.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/24\/11\/2025\/167570\/\">Canva \u2013 OBEC equips 6 million Thai teachers and students with Free AI design tools<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/27\/11\/2025\/168012\/\">Thailand and Microsoft launch \u2018AI for Workforce\u2019 to upskill 150,000<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Thailand&#8217;s 2026 job market faces a critical challenge: 67% of companies report a lack of skilled applicants. <\/p>\n","protected":false},"author":8,"featured_media":168963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[39812,39813,39814,39815,39816],"class_list":["post-168961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-thailand-job-market-2026","tag-skills-gap","tag-leadership-hiring","tag-skills-based-hiring","tag-reskilling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>67% of Thai firms report skills gap; Focus shifts to reskilling and leadership hiring - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Thailand&#039;s 2026 job market faces a critical challenge: 67% of companies report a lack of skilled applicants. 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