{"id":177033,"date":"2026-01-16T10:38:05","date_gmt":"2026-01-16T03:38:05","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=177033"},"modified":"2026-01-16T10:38:09","modified_gmt":"2026-01-16T03:38:09","slug":"synnex-2026-strategy","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/synnex-2026-strategy\/","title":{"rendered":"SYNNEX unveils 2026 strategy: Transforming into a \u2018Technology Empowerment Partner\u2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SYNNEX (Thailand) PCL, the country\u2019s leading IT distributor, officially hosted \u201cSYNNEX OPEN HOUSE 2026,\u201d marking a pivotal shift in its business model. Under the theme \u201cEmpowering the Future Together,\u201d the company announced its evolution from a traditional distributor to a Strategic Technology Partner, aiming to capture the massive AI investment wave with a projected revenue target of THB 53 billion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Synnex Technology Showcase: Immersive Innovation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The event debuted the <strong>\u201cSynnex Technology Showcase,\u201d<\/strong> Thailand\u2019s first fully integrated large-scale exhibition designed to demonstrate real-world applications of AI and emerging tech. The showcase featured five immersive zones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Living Future:<\/strong> Smart-home ecosystems integrated with Solar &amp; Energy Storage (ESS).<\/li>\n\n\n\n<li><strong>Synnex Smart Town:<\/strong> AI-driven city management for security, traffic, and smart parking.<\/li>\n\n\n\n<li><strong>Future Workplace:<\/strong> Hybrid-work solutions backed by AI-ready data centers and cybersecurity.<\/li>\n\n\n\n<li><strong>Smart Learning Hub:<\/strong> Next-generation hybrid classrooms.<\/li>\n\n\n\n<li><strong>Smart Wellness:<\/strong> Elevating healthcare through Medical IoT and telemedicine.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Smart Warehouse: Infrastructure for Sustainable Growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SYNNEX unveiled its state-of-the-art <strong>Smart Warehouse<\/strong>, a 9,000-square-meter facility powered by the <strong>System 5 platform<\/strong>. This intelligent logistics hub is Thailand\u2019s first of its kind, capable of handling over <strong>12.8 million items annually<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation &amp; Robotics:<\/strong> Featuring <strong>HaiPick intelligent picking robots<\/strong> and <strong>ASRS (Automated Storage and Retrieval System)<\/strong>, the facility processes up to <strong>10,000 items per hour<\/strong>.<\/li>\n\n\n\n<li><strong>Operational Excellence:<\/strong> The system is designed to support a <strong>62% increase in sales volume<\/strong>, ensuring speed, accuracy, and scalability for the long term.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2026 Strategic Roadmap: Riding the AI Wave<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sutida Mongkolsuthree<\/strong>, CEO of SYNNEX (Thailand) PCL, emphasized that 2026 is the year of transformation. The company is pivoting to a Value-Driven Growth strategy, focusing on:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>AI Upgrade Cycle:<\/strong> Driven by the surge in <strong>AI PCs<\/strong> and <strong>AI Smartphones<\/strong>.<\/li>\n\n\n\n<li><strong>Infrastructure Expansion:<\/strong> Capturing the expansion of <strong>Cloud, Data Centers, and AI Infrastructure<\/strong> spurred by global capital inflows.<\/li>\n\n\n\n<li><strong>End-to-End Solutions:<\/strong> Moving beyond hardware sales to provide complex, high-value technology services for both public and private sectors.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;In 2026, AI is no longer just a tool but the core pillar of the digital economy. SYNNEX is stepping up as a Technology Empowerment Partner to ensure our customers and partners can fully leverage the potential of this era for stable, long-term growth,&#8221; <strong>Sutida stated.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/tiktok-2026-thailand-election-center\/\">TikTok launches \u20182026 Thailand Election Center\u2019<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/salesforce-agentforce\/\">Salesforce launches Thai-ready \u2018Agentforce\u2019 for Agentic Enterprise Era<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SYNNEX Thailand hosts OPEN HOUSE 2026, targeting THB 53B revenue. Unveiling a smart warehouse <\/p>\n","protected":false},"author":8,"featured_media":176943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,13938],"tags":[40671,40672,40673],"class_list":["post-177033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-business-strategy","tag-sutida-mongkolsuthree","tag-synnex","tag-it-distributor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SYNNEX unveils 2026 strategy: Transforming into a \u2018Technology Empowerment Partner\u2019 - The Story Thailand<\/title>\n<meta name=\"description\" content=\"SYNNEX Thailand hosts OPEN HOUSE 2026, targeting THB 53B revenue. 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