{"id":183216,"date":"2026-03-24T16:12:15","date_gmt":"2026-03-24T09:12:15","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=183216"},"modified":"2026-03-25T13:44:09","modified_gmt":"2026-03-25T06:44:09","slug":"tellscore-ai-content-score","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/tellscore-ai-content-score\/","title":{"rendered":"Tellscore&#8217;s AI &#8216;Content Score&#8217; turns social signals into business strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every day, over 23 million videos are uploaded to TikTok by an estimated 1.9 billion global users. This massive volume of content has transformed social media into a profound mirror of consumer behavior, reflected through &#8220;Social Signals&#8221; such as likes, comments, shares, and watch times. For brands navigating the Creator Economy, the primary challenge is no longer merely achieving high view counts, but decoding what these metrics reveal about consumer behavior, brand perception, and future campaign directions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Addressing this industry need, Tellscore, Thailand&#8217;s leading Influencer Marketing Automation Platform, has officially launched &#8220;Content Score\u00ae&#8221;. This new marketing technology (MarTech) tool leverages artificial intelligence to analyze social media content, specifically designed to convert Social Signals into actionable strategic business decisions for marketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong><strong>Suvita Charanwong, CEO &amp; Co-founder of Tellscore<\/strong><\/strong>, brands possess an abundance of content but often lack the tools to translate it into business meaning. She emphasizes that metrics like watch time and comments are not just numbers, but the actual voices of consumers expressing their thoughts and feelings about a brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Predictive Strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Content Score\u00ae platform operates through a straightforward but powerful mechanism. Users input between 15 and 50 content links into the system. The platform utilizes AI technologies, including speech-to-text transcription and image recognition, alongside performance metrics. These data points are processed through international marketing frameworks, such as the RACE Funnel and Two Dimensional SWOT analysis. The output is a comprehensive 50 to 60-page marketing report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key differentiator of Content Score\u00ae is its evolution from a retrospective reporting format to a predictive tool. By deeply analyzing granular Social Signals\u2014such as specific watch times and the context of comments\u2014the system provides clear directives for future strategies. This includes recommendations for adjusting advertising copy, selecting the most suitable creators for upcoming campaigns, expanding to new target audiences, and optimizing media spending for better business outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expert Perspectives<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the launch event&#8217;s panel discussion titled &#8220;From Content to Strategic Action: Turning Social Signals into Business Decisions,&#8221; industry leaders shared their perspectives on this technological shift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kulket Totubtiang, COO, Kuang Pei San Food Products Public Company Limited (Producer of the Pumpui brand)<\/strong>, noted that AI is an essential infrastructure for rapid and accurate decision-making. She shared that by listening to consumer voices, they discovered a valuable Gen Z insight: consumers were pairing their clam products with instant noodles. This insight immediately drove a clear communication strategy that boosted purchasing decisions and actively influenced future product and flavor development planning to meet market demands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Boonyanuch Boonbumrungsub, CEO, Peeti PR (Marketing &amp; Brand Consultant for Wingstop Thailand)<\/strong>, emphasized that effective marketing requires finding a brand&#8217;s &#8220;DNA&#8221; and defining a clear target audience. She highlighted that the AI-driven reports from Content Score\u00ae offer neutral and unbiased recommendations. This helps overcome the common human bias of only reporting positive data while omitting &#8220;Points to Improve,&#8221; ultimately aiding brands in building long-term culture and strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Keawalin Lapkijthavorn, Account Manager, SMB Ads Solution at TikTok Thailand<\/strong><\/strong>, explained that social signals on platforms like TikTok are crucial indicators of what content genuinely connects with viewers. Systematically analyzing these signals allows brands to understand consumers deeply and design highly effective campaigns. Furthermore, applying these insights to ad planning\u2014from creator selection and video tone to A\/B testing\u2014enhances targeting and optimization, driving higher engagement, awareness, and business performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future Outlook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As digital marketing shifts from merely collecting massive amounts of data to interpreting it for strategic decisions, content acts as behavioral data reflecting the relationship between brands, creators, and consumers. Tellscore plans to further develop this tool to cater to specific vertical and niche industries in the future, ensuring maximum precision for marketers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341781_216795-thestorythailand.avif\" alt=\"Tellscore \u0e0a\u0e39 Content Score \u0e43\u0e0a\u0e49 AI \u0e41\u0e1b\u0e25\u0e07 Social Signal \u0e2a\u0e39\u0e48\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\" class=\"wp-image-183214\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341781_216795-thestorythailand.avif 800w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341781_216795-thestorythailand-300x200.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/03\/1774341781_216795-thestorythailand-768x512.avif 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tellscore is currently offering a free trial of Content Score\u00ae for the first 100 registered users, valid until March 31, 2026. Interested marketers can inquire via email at contact@contentscore.co, LINE Official at @contentscore, or visit www.contentscore.co.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/truevisions-ntt-docomo\/\">TrueVisions &amp; NTT DOCOMO launch \u2018Lemino Japanese Collection\u2019<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ford-community-center\/\">Ford expands Bangkok Community Center to \u2018One Campus, Three buildings\u2019 model<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tellscore&#8217;s AI &#8216;Content Score&#8217; decodes Social Signals to drive precise marketing strategies.<\/p>\n","protected":false},"author":8,"featured_media":183212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,118,13941],"tags":[42950,42951,42952,42953,42954,42955,926,3810,10749,11502,15336,28385,36582,42948,42949],"class_list":["post-183216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-the-story-special","category-marketing","tag-content-score","tag-social-signal","tag-peeti-pr","tag-kulket-totubtiang","tag-boonyanuch-boonbumrungsub","tag-keawalin-lapkijthavorn","tag-tiktok-en","tag-ai-2","tag-digital-marketing","tag-tellscore-2","tag-martech-2","tag-suvita-charanwong","tag-marketing-technology-2","tag-pumpui","tag-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tellscore&#039;s AI &#039;Content Score&#039; 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