{"id":18412,"date":"2021-03-22T13:40:55","date_gmt":"2021-03-22T06:40:55","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=18412"},"modified":"2021-03-22T13:41:12","modified_gmt":"2021-03-22T06:41:12","slug":"uniqlo-appoints-green-doraemon-as-global-sustainability-ambassador","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/uniqlo-appoints-green-doraemon-as-global-sustainability-ambassador\/","title":{"rendered":"UNIQLO appoints green doraemon as global sustainability ambassador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Global apparel retailer UNIQLO announces that it has appointed \u201cDoraemon\u201d as its Global Sustainability Ambassador. The name of the green model of the internationally beloved blue Japanese manga and anime character is \u201cDoraemon Sustainability Mode.\u201d <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/19\/03\/2021\/18211\/\" target=\"_blank\">KBTG establishes Kubix, a new company for the digital asset business<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/19\/03\/2021\/18093\/\" target=\"_blank\">Huge potential seen in Thailand\u2019s marijuana industry New alliance plans global ventures with US$100 million investment<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Presented with the UNIQLO logo also rendered in green, he will help convey the many ways in which UNIQLO materializes its sustainability message of <em>\u201cChanging our future through the power of clothing\u201d<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are delighted to partner with Doraemon,\u201d said Koji Yanai, Group Senior Executive Officer, Fast Retailing. \u201cOver the past two decades, UNIQLO has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world. We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change,\u201d he added.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the new partnership, Doraemon said, \u201cHi, everyone! I&#8217;m Doraemon and now I am Green! I\u2019ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partnership with Doraemon<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doraemon hails from Japan and has become beloved by people of all ages, all around the world. UNIQLO similarly originated in Japan; the company has evolved over the years by providing quality apparel to people everywhere in keeping with its commitment to fostering social progress. As UNIQLO Global Sustainability Ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand\u2019s sustainability initiatives in fun and easily understandable ways. Rendering Doraemon and the UNIQLO logo green underscores the company\u2019s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in UNIQLO stores around the world, the brand websites, and other channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs a LifeWear Special Ambassador, I am very happy to be involved in UNIQLO\u2019s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,\u201d said Japanese actress Haruka Ayase. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doraemon joins Ms. Ayase and UNIQLO Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Ayumu Hirano, and Adam Scott in taking UNIQLO&#8217;s sustainability initiatives forward.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Global Brand Ambassadors in Sustainability Activities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LifeWear Special Ambassador Haruka Ayase is slated to participate with the character in the UNIQLO school outreach program for elementary, junior high and high school students in Japan, as the first step of her participation in UNIQLO\u2019s sustainability efforts. The six UNIQLO Global Brand Ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global apparel retailer UNIQLO announces that it has appointed \u201cDoraemon\u201d as its Global Sustainability Ambassador. The name of the green model of the internationally beloved blue Japanese manga and anime character is \u201cDoraemon Sustainability Mode.\u201d <\/p>\n","protected":false},"author":8,"featured_media":18420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,3540,117],"tags":[5263,5262],"class_list":["post-18412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-sustainability-en","category-business-en","tag-doraemon","tag-uniqlo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNIQLO appoints green doraemon as global sustainability ambassador - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/uniqlo-appoints-green-doraemon-as-global-sustainability-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNIQLO appoints green doraemon as global sustainability ambassador - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"Global apparel retailer UNIQLO announces that it has appointed \u201cDoraemon\u201d as its Global Sustainability Ambassador. 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