{"id":184403,"date":"2026-04-07T15:43:06","date_gmt":"2026-04-07T08:43:06","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=184403"},"modified":"2026-04-08T09:42:11","modified_gmt":"2026-04-08T02:42:11","slug":"cp-axtra-ai-alibaba-cloud","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/cp-axtra-ai-alibaba-cloud\/","title":{"rendered":"CP AXTRA taps Alibaba Cloud for AI integration"},"content":{"rendered":"\n<p>CP AXTRA, the operator of Asian wholesale and retail chains Makro and Lotus&#8217;s, has signed a Memorandum of Understanding (MoU) with Alibaba Cloud to integrate artificial intelligence throughout its corporate operations.<\/p>\n\n\n\n<p>The agreement outlines the deployment of Alibaba Cloud&#8217;s Qwen and Wan AI models across CP AXTRA&#8217;s workforce to support the company&#8217;s customer service initiatives in Southeast Asia. The integration focuses on specific business applications, which included content marketing, merchandising, and planning and fulfilment.<\/p>\n\n\n\n<p>To implement the technology, CP AXTRA and Alibaba Cloud are establishing a joint AI Task Force. This group will oversee the governance of all AI initiatives and work with Alibaba Cloud domain experts to develop customized, proof-of-concept solutions tailored to the retailer&#8217;s operational needs. The broader objective of the MoU is to establish a &#8220;Think AI First&#8221; framework, training employees across various departments to utilize AI as a standard tool in their daily workflows.<\/p>\n\n\n\n<p><strong>Tanit Chearavanont, CP AXTRA&#8217;s Group Chief Executive Officer Wholesale Business<\/strong>, indicated that AI adoption is a current operational priority for the company. He stated that the joint task force is designed to ensure the integration process remains structured and measurable, with the goal of creating a workplace culture capable of utilizing AI effectively.<\/p>\n\n\n\n<p>Representing <strong>Alibaba Cloud, Charlene Sawasdee, Country Managing Director of Thailand, <\/strong>noted that successful AI implementation at scale requires both a technological foundation and a clear strategic approach. She added that the partnership leverages Alibaba Cloud&#8217;s infrastructure and AI models to assist CP AXTRA in modernizing its business practices.<\/p>\n\n\n\n<p>The initiative utilizes Alibaba Cloud&#8217;s established technological infrastructure. The company&#8217;s Qwen models, introduced in 2023, provide large language and multimodal capabilities, while the Wan model is designed for video generation tasks.<\/p>\n\n\n\n<p>CP AXTRA, a subsidiary of CP Group, currently operates in 10 countries and manages a network of over 2,700 offline retail locations across Thailand and the broader Asian market. Through this partnership, the companies aim to establish a framework for long-term AI adoption in the region&#8217;s retail sector.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/microsoft-investment-thailand\/\">Microsoft announces US$1 Billion investment in Thailand<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/dhl-herbert-vongpusanachai\/\">DHL names new APAC commercial chief<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asian retailer CP AXTRA partners with Alibaba Cloud to drive enterprise-wide AI adoption across its workforce<\/p>\n","protected":false},"author":8,"featured_media":184400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"itsec_x_frame_options":"","footnotes":""},"categories":[13935],"tags":[15511,18082,21338,43606,43607,43610,615,43611,1147,43612,3810,43613,13070,43614],"class_list":["post-184403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-artificial-intelligence-2","tag-makro","tag-cp-axtra-2","tag-qwen","tag-wholesale","tag-ai-transformation","tag-digital-transformation-en","tag-wan","tag-thailand","tag-charlene-sawasdee","tag-ai-2","tag-tanit-chearavanont","tag-alibaba-cloud","tag-lotuss-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CP AXTRA taps Alibaba Cloud for AI integration - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Asian 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