{"id":185274,"date":"2026-04-22T12:18:31","date_gmt":"2026-04-22T05:18:31","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=185274"},"modified":"2026-04-22T12:18:32","modified_gmt":"2026-04-22T05:18:32","slug":"lalisa-manobal-thai-heritage","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/lalisa-manobal-thai-heritage\/","title":{"rendered":"TAT spotlights Thai soft power in LISA\u2019s &#8216;feel all the feelings&#8217; campaign"},"content":{"rendered":"\n<p>The Tourism Authority of Thailand (TAT) has released exclusive behind-the-scenes insights into the &#8220;feel all the feelings&#8221; TVC, featuring Amazing Thailand Ambassador Lalisa &#8220;LISA&#8221; Manobal. The campaign transcends traditional tourism promotion by weaving Thai artisanal crafts and high-fashion textiles into every frame, showcasing a modern Thailand that remains deeply rooted in its cultural aesthetics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Fashion: Thai Designers Redefining Global Style<\/h3>\n\n\n\n<p>LISA\u2019s wardrobe in the campaign serves as a canvas for Thai creative energy, featuring four standout looks that bridge the gap between tradition and the runway:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Muscovy Studio White Ensemble:<\/strong> A re-envisioning of &#8220;Thai wickerwork,&#8221; this look incorporates structural weaving into the sleeves and shoulders. The versatile design transitions from a mini-dress to a mermaid gown, featuring tie-dye details that evoke a sense of fluid motion.<\/li>\n\n\n\n<li><strong>The UNKUNIYA Golden Gown:<\/strong> A masterpiece of precision, this bateau-neckline gown features layered sequins woven into a palette of gold, designed to radiate a multi-dimensional glow.<\/li>\n\n\n\n<li><strong>The ASAVA Silk Strapless Look:<\/strong> Reimagining traditional Thai silk through Western haute couture, this ensemble features a corset-inspired bodice and a striking balloon skirt, completed by a layered golden cape.<\/li>\n\n\n\n<li><strong>The VASSANA Bamboo Ensemble:<\/strong> Translating local wisdom into three-dimensional fashion, the bodice is crafted from \u2018Tok\u2019 (bamboo strips) traditionally used for farmers&#8217; hats. The look is accessorized with a &#8216;Khanom Jeeb&#8217; (pleated dumpling) wicker bag inspired by &#8216;Uba&#8217; floral tassels.<\/li>\n\n\n\n<li><strong>SARRAN Accessories:<\/strong> LISA\u2019s looks are elevated by golden accessories inspired by the &#8216;Dok Rak&#8217; (Crown Flower) and the historic voyages of Ayutthaya-era ambassadors, bridging Siamese history with contemporary art.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Artisanal Soul: Stories from Thai Communities<\/h3>\n\n\n\n<p>Beyond the high fashion, the TVC features authentic household items that reflect the Thai way of life across various provinces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Palm Leaf Fans (Buriram):<\/strong> Crafted in Satuek District, these &#8220;Phat Bai Tan&#8221; fans represent ancient folk wisdom, using Palmyra Palm leaves to create intricate, cooling patterns.<\/li>\n\n\n\n<li><strong>Chang Moi Rattan (Chiang Mai):<\/strong> These iconic chairs integrate natural &#8220;Honey Rattan&#8221; with modern forms, symbolizing the warmth of Lanna hospitality found in homes and local cafes.<\/li>\n\n\n\n<li><strong>Pakakayo Shoulder Bags (Mae Hong Son):<\/strong> Hand-woven using traditional tribal techniques and natural dyes, these textiles narrate the connection between the ethnic community and their land.<\/li>\n\n\n\n<li><strong>The Rooster Bowl (Lampang):<\/strong> A GI-registered symbol of Thai-Chinese heritage, these hand-painted bowls represent diligence and abundance, surviving through a dedicated community of artisans.<\/li>\n\n\n\n<li><strong>Bo Sang Umbrellas (Chiang Mai):<\/strong> The globally recognized Saa paper umbrellas represent over a century of Lanna artistry, combining bamboo frames with vibrant hand-painted silk and cotton.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A Cultural Invitation <\/h3>\n\n\n\n<p>The &#8220;feel all the feelings&#8221; campaign is more than a travel invitation; it is a showcase of the &#8220;Amazing Thailand&#8221; identity through the eyes of a global icon. By featuring these community-sourced items alongside high fashion, TAT aims to inspire both international visitors and Thais to rediscover the value of local wisdom and the beauty of everyday Thai life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[Behind The Scenes] Feel All The Feelings - Amazing Thailand x LISA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2hbFUwU5z98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/ford-community-center\/\">Ford expands Bangkok Community Center to \u2018One Campus, Three buildings\u2019 model<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/grab-thailand-ev-model\/\">Grab Thailand accelerates EV push with new partnerships<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAT unveils the cultural inspiration behind LISA&#8217;s &#8220;feel all the feelings&#8221; TVC, featuring Thai designers, ASAVA silk<\/p>\n","protected":false},"author":8,"featured_media":185276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13935],"tags":[44115,44116,44117,44118,18947,19135,29723,29724,37663],"class_list":["post-185274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-asava","tag-thai-artisans","tag-tat-2026","tag-thai-fashion","tag-tourism-authority-of-thailand","tag-amazing-thailand-2","tag-lisa-2","tag-lalisa-manobal","tag-soft-power-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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