{"id":185294,"date":"2026-04-22T14:28:14","date_gmt":"2026-04-22T07:28:14","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=185294"},"modified":"2026-04-22T14:28:16","modified_gmt":"2026-04-22T07:28:16","slug":"ktc-drives-green-growth","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/ktc-drives-green-growth\/","title":{"rendered":"KTC drives Green Growth and climate action through smarter resource management"},"content":{"rendered":"\n<p>Krungthai Card Public Company Limited (KTC) is redefining corporate sustainability by embedding &#8220;Green Growth&#8221; and &#8220;Better Climate&#8221; actions into its operational discipline. Under the strategic framework \u201cShift Forward: Survive and Thrive with Digital &amp; AI,\u201d the company has transformed resource management from a disposal task into a primary indicator of business efficiency and long-term resilience.<\/p>\n\n\n\n<p>In an era of rising energy costs and resource scarcity, KTC argues that sustainability must begin with internal efficiency rather than just large-scale external projects. By questioning how resources are used and residuals managed daily, the company has reframed waste as a reflection of operational costs and environmental burden, making resource optimization a core business discipline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The &#8216;Shift Forward&#8217; Framework: Digital &amp; AI for a Greener Future <\/h3>\n\n\n\n<p>KTC is driving its environmental agenda through its \u201cShift Forward\u201d strategy, which utilizes digital transformation and AI to minimize waste. This approach treats &#8220;Green Growth&#8221; and climate action not as parallel CSR efforts, but as integrated components of the company&#8217;s performance management, ensuring that business expansion does not result in an increased environmental footprint.<\/p>\n\n\n\n<p>The company\u2019s 2025 Sustainability Report highlights measurable success in its resource management initiatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paper Reduction:<\/strong> Digitalization efforts successfully saved <strong>10,343 reams<\/strong> of paper.<\/li>\n\n\n\n<li><strong>Waste Management:<\/strong> Waste segregation programs diverted <strong>95.6 tons<\/strong> of material to recycling streams.<\/li>\n\n\n\n<li><strong>Climate Impact:<\/strong> Through solar power adoption, energy-efficiency technologies, and employee engagement, KTC reduced greenhouse gas emissions by over <strong>116 tons of CO2 equivalent (CO2e)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Circular Innovation: From Food Waste to Fertilizer <\/h3>\n\n\n\n<p>A key example of KTC\u2019s systematic approach is its organic waste management. By converting food waste and organic residuals into natural fertilizer, the company has turned a disposal cost into a valuable resource. This initiative reflects a broader organizational shift toward identifying and eliminating systemic waste while creating circular value.<\/p>\n\n\n\n<p><strong>Chanidapa Suriya, Head of Customer Service and Business Support at KTC<\/strong>, emphasizes that the true challenge of sustainability is reassessing everyday resource use. She notes that Green Growth often starts with understanding and maximizing existing resources rather than large-scale investments. According to Ms. Suriya, reducing inefficiencies at a granular level creates long-term benefits for the business, society, and the environment.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/gartner-ai-applications\/\">AI to Dominate 50% of Cyber Incident Response by 2028: Gartner<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/tops-ev-fleet\/\">Thai retailer TOPS expands EV delivery fleet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KTC drives sustainable &#8220;Green Growth&#8221; by integrating AI and digital tools to optimize resources. 2025 report shows 10,343 reams of paper saved<\/p>\n","protected":false},"author":8,"featured_media":185292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3540],"tags":[44129,44130,44131,44132,44133,10628,18092,19508,35181],"class_list":["post-185294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-en","tag-sustainability-2026","tag-digital-ai","tag-green-growth","tag-resource-management","tag-better-climate","tag-esg-2","tag-ktc-2","tag-circular-economy-2","tag-krungthai-card"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KTC drives Green Growth and climate action through smarter resource management - The Story Thailand<\/title>\n<meta name=\"description\" content=\"KTC drives sustainable &quot;Green Growth&quot; by integrating AI and digital tools to optimize resources. 2025 report 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