{"id":185783,"date":"2026-04-28T20:11:00","date_gmt":"2026-04-28T13:11:00","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=185783"},"modified":"2026-04-29T09:24:24","modified_gmt":"2026-04-29T02:24:24","slug":"pointx-expedia-xtravel","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/pointx-expedia-xtravel\/","title":{"rendered":"SCBX unit PointX partners with Expedia to expand loyalty point utility"},"content":{"rendered":"\n<p>POINTX, the digital point management subsidiary of Thailand\u2019s SCBX Group, has unveiled a 2026 strategic roadmap aimed at transforming loyalty points into a primary medium for everyday transactions and international travel.<\/p>\n\n\n\n<p>The company\u2019s &#8220;Ultimate Connectivity Platform&#8221; strategy focuses on consolidating fragmented reward systems across the SCBX ecosystem and its corporate partners. As part of this expansion, POINTX announced a partnership with Expedia Group to launch XTravel, an integrated booking platform that allows users to redeem accumulated points for flights and hotel stays globally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shift in consumer behavior<\/h3>\n\n\n\n<p>According to Q1 2026 data released by the company, Thai consumers are increasingly moving away from traditional reward redemptions in favor of practical financial applications.<\/p>\n\n\n\n<p>POINTX reported a 217% increase in overall point usage compared to the same period in 2025. Key data points from the first quarter include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>43% of redemptions were used for cashback and credit card bill payments.<\/li>\n\n\n\n<li>29% were directed toward products and e-coupons.<\/li>\n\n\n\n<li>16% were used for airline miles.<\/li>\n\n\n\n<li>Point usage via QR code scanning rose by 123%, while online shopping via mobile banking increased by 113%.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1777384023_551088-thestorythailand.avif\" alt=\"Krittee Manoleehagul, CEO of PointX Company Limited.\" class=\"wp-image-185747\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1777384023_551088-thestorythailand.avif 800w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1777384023_551088-thestorythailand-300x200.avif 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/04\/1777384023_551088-thestorythailand-768x513.avif 768w\" \/><figcaption class=\"wp-element-caption\">Krittee Manoleehagul, CEO of PointX Company Limited.<\/figcaption><\/figure>\n\n\n\n<p>&#8220;Points have traditionally been viewed as \u2018forgotten value\u2019 due to fragmentation and usage limitations,&#8221; said <strong>Krittee Manoleehagul, CEO of PointX Company Limited. <\/strong>He noted that the current strategy aims to redefine these rewards as &#8220;everyday value&#8221; by enhancing flexibility across digital and physical retail channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The connectivity strategy<\/h3>\n\n\n\n<p>The 2026 plan relies on three primary pillars of integration:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Group Connectivity: Accessing a combined base of over 17 million users by linking capabilities across SCBX credit cards, debit cards, and the SCB EASY app.<\/li>\n\n\n\n<li>Partner Connectivity: Collaborating with external industries to facilitate point transfers and diverse redemption options.<\/li>\n\n\n\n<li>Omni-Channel Connectivity: Enabling point redemption at physical storefronts and online platforms through a unified interface.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Global travel integration<\/h3>\n\n\n\n<p>The partnership with Expedia Group marks a significant move into the travel sector. The XTravel feature, housed exclusively within the POINTX app, allows for real-time point redemption or a &#8220;points-plus-cash&#8221; model using credit or debit cards.<\/p>\n\n\n\n<p><strong>Carolina Cabero, SVP B2B Sales at Expedia Group,<\/strong> highlighted a shift in the Thai market toward mobile-first travel booking. &#8220;Expedia Group data shows that 82% of consumers prefer to book travel on platforms where they are already members, provided the platform is trusted,&#8221; Cabero stated, adding that travel is currently perceived as a high-value benefit compared to standard discounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Local ecosystem expansion<\/h3>\n\n\n\n<p>Beyond travel, POINTX is deepening ties with local entities such as The Mall Group, allowing for cross-platform transfers and QR-based point earning at physical retail locations. The platform also integrates with SCB LET\u2019S debit cards, shifting the traditional role of debit cards from simple cash withdrawals to a &#8220;spend and earn&#8221; model.<\/p>\n\n\n\n<p>The company stated that the ultimate goal of the 2026 roadmap is to serve as a central engagement tool for the SCBX Group, utilizing point liquidity to drive sustainable growth across its various business units and partner networks.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/chevron-thailand-top-honors\/\">Chevron Thailand sweeps four major sustainability honors at Global CSR &amp; ESG Summit 2026<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorythailand.com\/en\/true-oymotion-neuro-ai\/\">True and OYMotion launch \u2018Neuro AI to revolutionize stroke recovery and physical therapy<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POINTX and Expedia launch XTravel as point usage surges 217%, transforming loyalty rewards into everyday value.<\/p>\n","protected":false},"author":8,"featured_media":185740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"itsec_x_frame_options":"","footnotes":""},"categories":[13940,118],"tags":[43934,1099,44465,5588,44466,12667,44467,44468,14834,44469,36104,40573,43344,43543],"class_list":["post-185783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-the-story-special","tag-loyalty-points","tag-scb-2","tag-reward-redemption","tag-fintech-2","tag-the-mall-group","tag-scbx-group","tag-expedia-group","tag-xtravel","tag-pointx-2","tag-consumer-trends-2026","tag-cardx-2","tag-digital-payments","tag-travel-technology","tag-thailand-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SCBX unit PointX partners with Expedia to expand loyalty point utility - The Story 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