{"id":195388,"date":"2026-07-10T12:02:17","date_gmt":"2026-07-10T05:02:17","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=195388"},"modified":"2026-07-10T12:02:25","modified_gmt":"2026-07-10T05:02:25","slug":"boi-nestle-investment","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/boi-nestle-investment\/","title":{"rendered":"BOI approves USD 688 million Nestl\u00e9 investment to build regional coffee hub in Thailand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Thailand Board of Investment (BOI) approved on July 8 a USD 688 million (23 billion baht) investment by Nestl\u00e9 (Thai) Co., Ltd. to construct a smart factory and distribution center. The greenfield project will deploy artificial intelligence and advanced automation, positioning Thailand as the multinational&#8217;s strategic production and logistics hub for Southeast Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The approval highlights Thailand\u2019s momentum in attracting high-tech food and beverage manufacturing as global corporations seek resilient, technology-driven supply chains in Southeast Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This greenfield investment will support growing domestic and regional market demand while linking directly with our domestic supply chain,&#8221; said <strong>Narit Therdsteerasukdi, Secretary General of the BOI. <\/strong>&#8220;By using local raw materials, helping our farmers and entrepreneurs, and sharing knowledge, this project will boost the potential of the Thai coffee industry and strengthen Thailand&#8217;s position as a key food and beverage hub in the region.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Located in the Araya Industrial Estate in Samut Prakan province, the new automated facility is scheduled to start operations in the fourth quarter of 2028. It will have an annual capacity of 170,000 metric tons of NESCAF\u00c9 soluble coffee, coffee mixes, and ready-to-drink beverages. The project is expected to create over 520 jobs for Thai engineers and technical specialists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By integrating AI-driven systems and robotic automation, the facility aims to maximize operational efficiency and minimize its environmental footprint, directly supporting Thailand\u2019s Bio-Circular-Green (BCG) economic agenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9, the world\u2019s largest food and beverage company, counts Thailand among its longest-serving markets. Its NESCAF\u00c9 brand has led the Thai coffee market for more than 50 years, holding more than half of the market share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThailand has been an important market for Nestl\u00e9 for more than 130 years,\u201d said <strong>Nikhil Chand, Chairman and Chief Executive Officer of Nestl\u00e9 Indochina.<\/strong> \u201cThis investment reflects our confidence in the country and our commitment to contributing positively to Thai society, the economy, local communities, and the environment. The new facility will use a wide range of locally sourced ingredients including coffee beans, sugar, and fresh milk, further supporting local agriculture and economic development.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key factor in the BOI&#8217;s approval is the project\u2019s integration into the domestic economy. Nestl\u00e9 will source USD 130 million (4.3 billion baht) worth of local agricultural inputs and raw materials each year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In tandem with the manufacturing expansion, Nestl\u00e9 will drive upstream agricultural development by researching climate-resilient coffee varieties, distributing high-quality saplings, and training local farmers in sustainable, high-yield cultivation practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNestl\u00e9\u2019s choice to invest in coffee production here reflects the confidence global investors place in Thailand. It advances our strategy to become a world-leading food and beverage production base,\u201d Narit said. \u201cThis investment strengthens the entire coffee value chain, from farming and processing to logistics and export. And it builds a stronger, more resource-efficient foundation for Thailand\u2019s food and beverage industry.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/srichand-t-beauty-expansion\/\">Srichand unveils 3 strategies for global T-Beauty expansion<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/central-pattana-lkano-centres\/\">Central Pattana, Ikano Centres launch THB 6 billion Megabangna expansion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Thailand Board of Investment (BOI) has approved a $688 million investment by Nestl\u00e9 to build an AI-driven coffee 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