{"id":198511,"date":"2026-07-15T12:02:23","date_gmt":"2026-07-15T05:02:23","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=198511"},"modified":"2026-07-15T12:02:24","modified_gmt":"2026-07-15T05:02:24","slug":"thais-embrace-gemini","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/thais-embrace-gemini\/","title":{"rendered":"Thais lead Southeast Asia in Gemini lifestyle use, 87% prompts in local language"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Thailand has emerged as the leading market in Southeast Asia for using Google&#8217;s Gemini as a &#8220;lifestyle companion,&#8221; with 87% of prompts written in Thai, according to Google&#8217;s first-ever &#8220;Gemini Report: Southeast Asia 2026.&#8221; The report analyses trends across six countries in the region, including Thailand, the Philippines, Singapore, and Vietnam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report highlights that the number of active users on the Gemini app in Southeast Asia has more than doubled in the past year, and Gemini has become the most searched-for AI assistant in Thailand. AI Singapore&#8217;s &#8220;SEA-HELM&#8221; benchmark evaluation also named Gemini the overall best-performing large language model (LLM) for Southeast Asian languages, including Thai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strong Local Language Use and Youth Adoption<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A key finding is Gemini&#8217;s fluency in local languages. Nearly 70% of prompts in the region are submitted in native languages, with Thailand (87%) and Vietnam (89%) leading this trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;AI adoption happens when technology feels native, not translated. In a region as linguistically rich as Southeast Asia, models must understand local context deeply to be used effectively,&#8221; said <strong>Dr Leslie Teo, Senior Director of AI Products, AI Singapore.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Younger users, or digital natives, are leading the way in Gemini adoption. These power users under 25 make more requests, have longer conversations, and write more detailed prompts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-modal and Lifestyle Uses in Thailand<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"676\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784090110_779305-thestorythailand.jpg\" alt=\"\u0e44\u0e17\u0e22\u0e22\u0e37\u0e19\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e2d\u0e32\u0e40\u0e0b\u0e35\u0e22\u0e19! \u0e43\u0e0a\u0e49 Gemini \u0e19\u0e33\u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e44\u0e25\u0e1f\u0e4c\u0e2a\u0e44\u0e15\u0e25\u0e4c \u0e40\u0e1c\u0e22\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e44\u0e17\u0e22\u0e04\u0e38\u0e22\u0e01\u0e31\u0e1a AI \u0e2a\u0e39\u0e07\u0e16\u0e36\u0e07 87%\" class=\"wp-image-198498\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784090110_779305-thestorythailand.jpg 1280w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784090110_779305-thestorythailand-300x158.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784090110_779305-thestorythailand-1024x541.jpg 1024w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/07\/1784090110_779305-thestorythailand-768x406.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The report dives deeper into how Thais are using Gemini, noting a distinct &#8220;Sawasdee Gemini&#8221; local adoption.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thai Language Dominance:<\/strong> Thai is the language of choice (87%), heavily used for academic tasks like studying and exam prep, as well as casual needs. English is used for specialized coding or professional tasks.<\/li>\n\n\n\n<li><strong>Lifestyle Inspiration:<\/strong> Thais lead Southeast Asia in seeking casual and lifestyle inspiration, with one in three requests falling in this category \u2013 for home decor ideas, recipes, or finding local spots.<\/li>\n\n\n\n<li><strong>Creative Expression:<\/strong> Thai creators (especially women) are making their mark, with 26% of requests focused on creating new things like images and content.<\/li>\n\n\n\n<li><strong>Bridging Generations:<\/strong> Youth under 25 are the most active users, but older Thais (55+, making up 10% of users) enthusiastically use multimodal inputs (voice and image prompts) \u2013 the highest senior adoption rate in the region.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, almost 3 in 4 Gemini requests across Southeast Asia come from mobile devices, and more than 40% of prompts use non-keyboard inputs like photos, video uploads, or voice commands (over 10%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future Developments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google is bringing the power of AI agents to consumers, including &#8220;Gemini Spark,&#8221; currently available in English and rolling out this week in local languages across Southeast Asia for Google AI Ultra subscribers. Spark is a cloud-based agent integrated with Workspace tools to proactively manage tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other new Gemini features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visual Creativity &amp; Learning Tools<\/strong><\/li>\n\n\n\n<li><strong>Personalized AI with Custom Gems<\/strong><\/li>\n\n\n\n<li><strong>In-app Shopping:<\/strong> Users in Thailand, Indonesia, the Philippines, and Vietnam can browse shoppable product listings directly within the chat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more details, access the full <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=https:\/\/gemini.google.com\/report\/se-asia-2026\">The Gemini Report, Southeast Asia 2026<\/a> here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/vst-ecs-humanoid-robots\/\">VST ECS and AGIBOT launches humanoid robots in Thailand<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/ibm-1-nanometer-chip\/\">IBM unveils World\u2019s First Sub-1 Nanometer Chip Technology<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s 2026 Gemini Report: Southeast Asia reveals Thailand leads in lifestyle adoption of Gemini, with 87% of prompts in Thai 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